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Blackberry Slashes the Price on its QWERTY Smartphones

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Blackberry Slashes the Price on its QWERTY Smartphones

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The Canadian handset maker, Blackberry’s numbers have been tumbling since the last few year. The company is going through rough patch these days, which can be further sensed with the recent drop of the prices of their QWERTY devices – 9320, 9720 and Q5 – by as much as Rs 6,000.

blackberry q5

Blackberry Q5

The BlackBerry 9320 is essentially a 3G variant of the 9220, and was launched for Rs 15,499. With this price cut, the BlackBerry 9320 becomes the cheapest 3G-enabled QWERTY device in BlackBerry’s portfolio.

Sameer Bhatia, Director, Distribution, BlackBerry, India, said, “The classic BlackBerry Keyboard, re-engineered for the fast efficient navigation and one-handed use, has huge fan base who swear by the distinct typing experience that BlackBerry offers. These compelling price-points will enable QWERTY fans to experience the latest technology and ease of use in one device.

bb-curve-9320-2

Blackberry 9320

The BlackBerry 9720 was launched last year for Rs 15,990 and after the price slash will retail at Rs 11,990. The Q5, on the other hand, was launched for Rs 24,990 last year. It got a 20 percent price cut at the beginning of the year, which brought the price down to Rs 19,990, and with the latest cut, the price tag is down to Rs 13,990.

These compelling price-points will enable QWERTY fans to experience the latest technology and ease of use in one device. BlackBerry’s special offer comes shortly after the company launched its Z3 smartphone for Rs. 15,990. The company has previously used price drop model to push sales of its devices.

Earlier when the company slashed prices of its devices like Z30 and Z10 under special offers, the response they got was phenomenal, often resulting in stocks running out.

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About The Author
Parul Ritvik Sood
Parul Ritvik Sood
iGyaan Network's newbie, Parul is a Writer, Poet, Reader and Mass Communication Graduate with great interest in startups and entrepreneurship.
22 comments
Azam Padela
Azam Padela

Even if they give it free ppl are less interested. .

Azam Padela
Azam Padela

Even if they give it free ppl are less interested. .

Romelson Vicera
Romelson Vicera

They should have done that a long time ago when Blackberry is still on its prime

Romelson Vicera
Romelson Vicera

They should have done that a long time ago when Blackberry is still on its prime

Utkarsh K. Xavier
Utkarsh K. Xavier

iGyaan your website ain't opening on my browser for an unknown reason... want me to send you a snapshot? Might be happening with others too :/

Utkarsh K. Xavier
Utkarsh K. Xavier

iGyaan your website ain't opening on my browser for an unknown reason... want me to send you a snapshot? Might be happening with others too :/

Utkarsh K. Xavier
Utkarsh K. Xavier

Aww! I didn't buy that Q5 because of the price and bought another phone... and now BB does this -_-

Utkarsh K. Xavier
Utkarsh K. Xavier

Aww! I didn't buy that Q5 because of the price and bought another phone... and now BB does this -_-

Kymuel Bautista
Kymuel Bautista

Even they slashes it if the cost low specs bb are same cost as high specs of some android .. It just feel me ive been trick ..

Kymuel Bautista
Kymuel Bautista

Even they slashes it if the cost low specs bb are same cost as high specs of some android .. It just feel me ive been trick ..

Akash Chauhan
Akash Chauhan

Speaking Of Blackberry, Please Review Blackberry z3 Please :)

Akash Chauhan
Akash Chauhan

Speaking Of Blackberry, Please Review Blackberry z3 Please :)