Apple to Buy Radio Curation App Swell for $30 Million
In the year of acquisitions, Apple’s latest is a $30 Million purchase of a Radio curation service called Swell. The report was brought out by Recode which said that Apple is close to buying the service.
Swell is a Radio and podcast compiler app which is currently available to iOS device users. It is a great service which is often compared to Pandora but for talk radio. The service offers access to major talk radio content providers.
It is said that under the clauses of the agreement, the team behind Swell will also come work for Apple. Apple might want to utilize their talents to better their own streaming service which is one of their least appreciated products. Swell’s app developers were also working on an Android version of their app, but with this acquisition, that project is probably out the window.
Apple has been seen this year going on a spending spree with a major Beats Audio purchase and other such smaller ones. In total the company has completed about 30 plus acquisitions in the past nine months. With this latest purchase of Swell, the app will now be taken down from the app store by the end of this week. It might be reintroduced with the new iOS 8 release.