Samsung Launches Affordable India-Centric phones

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Samsung Launches Affordable India-Centric phones

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Samsung today released three phones which are targeted for the lower range. All three are based on Android Kitkat with Samsung’s TouchWiz UI. These new devices will also come with Vodafone internet plans for the first six months to help the users with their beginning months with the phone.

The phones are priced under the 10K segment which is dominated by Indian manufacturers like Micromax and Lava. Recently Big chinese brands have also entered this market to compete. Seems like it’s about time Samsung heated up this market segment. The phones are called Samsung Galaxy Star 2, Galaxy Star Advance and Galaxy Ace NXT.

Samsung Galaxy Star 2comes with a 3.5” display. It has a 2MP camera with advanced camera modes. It also comes with free access to premium games from Gameloft. Galaxy Star Advance comes with a powerful 3MP camera with flash. It has 4.3” display. Galaxy Ace NXT is Samsung’s entry-level 3G phone. With a 4” display and a 3MP camera with flash, this device is optimized for Internet and multi-tasking experience.

Pricing wise the Samsung Galaxy Star 2 is priced at INR 5,100 and is available in White and Grey colours. Both Galaxy Star Advance and Galaxy Ace NXT are priced at INR 7,400 respectively and are available in Black and White. Star 2 and Star Advanced come with a leather finish back panel.

All three phones provide support for 12 Indian languages including Hindi, Bengali, Marathi, Guajarati, Punjabi, Urdu, Tamil, Telugu, Kannada, Malayalam, Oriya, and Assamese. Consumers have a choice of accessing these language apps from the Google Play Store. They also have access to the Samsung Galaxy Apps store.

In a saturated market like India, Samsung has to do a lot more to take on the competition. If the decrease in profits of the company is any indication, they need to rethink their entire strategy soon. With their prices, these phones will have a tough time surviving in the market.

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Happy Nagashetti
Happy Nagashetti

iGyaan Network’s newbie Happy is a Technological Hedonist, Traveller, Photographer, Curious Humanoid and a giant foodie who is always pumped up for new adventures.

  • Vishal Khedkar

    …which will run slower than a Moto E

  • Maulik King Lakhani

    SAMSUNG Ke ese Affordable bakwas phones sirf india me hi chal te hain :P

  • Viswanathan Mahalingam

    Whatever Samsung comes up with…. It will be of no use as other manufacturers would come out with better spec’d cheap device which would be more sorted for!

  • Sanjay Singh

    What a contrast between Micromax and Samsung. One is now focused on more launching high end devices like canvas knight and turbo. The other is shifting toward mediocre stuff.

  • Bikram Singh

    They can’t beat micromax now.

  • Amudhan Balan


  • Kunal Sonics

    Now its time to say goodbye to samsung :D

  • Elango As

    The real competition is when Micromax & Lava mobiles decide to use Qualcomm processors and sell them @ rock bottom prices like Xiaomi…. I have bought 4 phones in the last 1.5 yrs & not even one is Samsung…. There are plenty of phones that scream Value For Money for half the the price of Samsung mobiles…..

  • Vineeth S Vinnyxtreme

    What were they (Samsung) thinking?!

  • Mayank Choudhary

    If you suckers hate samsung so much. Why on this page?

  • Sachin Balan

    Motorola Google Nexus6, Gionee and Xiaomi will takeover the Smartphone Market as soon they hit the indian market officially.

  • Sachin Balan

    who care about the cheap phone which only runs smooth for 2 yrs respectively.

  • Vishal Pandey

    really -_-

  • Subha Mondal

    Great newse

  • Subhajit Das

    What they want to mean by “india centric phone”. They are indirectly embraced ourselves.its a racist mentality.

  • Ayush Tyagi

    Lol man…. Samsung is leading towards its doom day like nokia if it keeps on flooding indian markets with there cheap tactics of not giving value for money products

  • Sahil Sharma

    Hahahaha as if anybody cares

  • ???? ?????

    Unite 2 Is better than this…

  • Beny Mahajan


  • Karim Baghadiya

    Ab pachtay hot kya jab chidiya chug gayi khet. Me to samsung. -_-

  • Manas Gupta

    lool welcome to 2005. Samsung is really getting backward in terms of tech. Nobody wants this cancer.

  • Thomas Sumanth

    lol epic fail how they think these mobiles stand between zenfone,moto g,xiomi like these :P

  • Senthil Kumar


  • Samrat Rahaman


  • Rajath Ramesh

    Sameshit :3