Motorola Climbs Over Nokia in Q2 Market Standings
With its mighty good year in the Indian market and a new-found loyal fan following, Motorola has risen again. After a few years of moving around and working with multiple owners such as Google, the brand is currently settling with Lenovo. Analyst group Canalys has brought out a report that shows Motorola taking Nokia’s spot on the market standings.
The Canalys report states that in the Q2 of 2014, Motorola sent out 955,650 smartphones for the period while Nokia did 633,720. In just the previous quarter, the situation was almost the opposite with Nokia leading with 583,160 smartphones, compared to Motorola’s 379,310.
With the power of Moto G and E, Motorola took over Nokia
This is a remarkable jump for the Motorola. The credit of course goes out to Motorola’s two stars that changed the way the market viewed its products. First came the Moto G, which created a new power center at the Rs 10,000 – 15,000 range. Then came the younger sibling, Moto E, which challenged the dominance of Indian smartphone companies on their home turf. The phones got the companies to reorganize their strategy and forced them to bring out a number of Moto Killer devices.
But it seems now that Motorola has some series competition from the Chinese infiltrators in the Indian mobile market. Xiaomi and Asus have caused some major upheaval in the mobile markets. Their high speced – low priced products have taken the market by storm and even caused Motorola to slash its price of the Moto G by Rs. 2000.
In the current standings, Motorola currently holds on its own behind Samsung, Micromax and Karbonn with their shipments of 4.4 million, 3.1 million and 1.07 million smartphones respectively. The Indian Smartphone market grew by 9% quarter on quarter. The figures might look even better in the coming holiday seasons and with fierce competition in the market. Overall it is turning out to be a good year for the phone makers and the buyers.
