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Xiaomi Dethrones Samsung from the Top Spot in China

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Xiaomi Dethrones Samsung from the Top Spot in China

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Seems like a bad day for Samsung, earlier we reported that their No. 1 position in India slipped away, and sounds like they’re headed towards trouble in China as well. Xiaomi is just four years old but the way the company has taken over the market in the last quarter is remarkable.

Just last year, Xiaomi was just another dubious Chinese handset maker. Well, things certainly have changed and according to the report by research firm Canalys, Samsung is no longer the top phone manufacturer in China.

Xiaomi distributed around 15 million phones in early 2014 while Samsung is lagging behind at 13.2 million. The report published on Monday by Canalys, revealed that Xiaomi’s remarkable growth, surpassing giants like Samsung and Lenovo to become the top player in China. Because of its huge growth in China, Xiaomi became the fifth largest smartphone maker in the world.

Xiaomi mi3 Review 10

Xiaomi is little known in Europe or in North America because it sells nearly all of its smartphones in mainland China. But strong growth in China and Indian-subcontinent (recently) was enough to get Xiaomi to a top five position among the world’s smartphone makers from nowhere the previous year.

“Over all, Xiaomi grew 240 per cent, compared with the second quarter last year, to take 14 percent of the Chinese smartphone market. Undoubtedly, this was helped by an under-strength Samsung performance during the quarter,” Canalys research analyst Jingwen Wang wrote in a statement, “But that is only half the story — Xiaomi has also executed on its strategy to grow volume shipments. It has delivered compelling products at aggressive price points, backed by effectively targeted marketing.”

04bits-xiaomi-tmagArticle

To increase customer base, Xiaomi offered special software that customers cannot get with other Android devices. The company offers a customized version of Android, called MIUI, which customers can help design by giving feedback online; the company releases a new version of the operating system every Friday to keep fans excited.

Samsung reported last week its lowest quarterly profit in two years for the second quarter, partly blaming a slowdown of cheap smartphone sales in China. Samsung said it faced higher competition from local brands and weaker demand for its 3G handsets as Chinese consumers shifted to 4G smartphones.

China has highest percentage of mobile users than any other country and makes up 37% of the global phone market. Encouraged by its success at home, Xiaomi is looking to expand into other countries in the next year, including Mexico, Thailand, Indonesia, Russia and Turkey.

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About The Author
Parul Ritvik Sood
Parul Ritvik Sood
iGyaan Network's newbie, Parul is a Writer, Poet, Reader and Mass Communication Graduate with great interest in startups and entrepreneurship.
42 comments
Srijit Sen
Srijit Sen

Great News! Samsung has lost focus. Seriously they should be sued for releasing the Core 2.

Srijit Sen
Srijit Sen

Great News! Samsung has lost focus. Seriously they should be sued for releasing the Core 2.

Anagh Ceon
Anagh Ceon

and by mmx in india. sammy is going down

Anagh Ceon
Anagh Ceon

and by mmx in india. sammy is going down

Kieran Kumar
Kieran Kumar

Samsung phones should get a serious makeover ! they are good but they all look the same.

Kieran Kumar
Kieran Kumar

Samsung phones should get a serious makeover ! they are good but they all look the same.

Arghyadeep Das
Arghyadeep Das

Micromax Displaces Samsung from 1st spot in India. Xiaomi Displaces Samsung from 1st spot in China. Samsung era nears end

Arghyadeep Das
Arghyadeep Das

Micromax Displaces Samsung from 1st spot in India. Xiaomi Displaces Samsung from 1st spot in China. Samsung era nears end

Vineeth S Vinnyxtreme
Vineeth S Vinnyxtreme

Way to go Xiaomi! Samsung should learn a thing or two regarding pricing their phones from Xiaomi.

Vineeth S Vinnyxtreme
Vineeth S Vinnyxtreme

Way to go Xiaomi! Samsung should learn a thing or two regarding pricing their phones from Xiaomi.

Manish K Singh
Manish K Singh

yeah........samsung would be the next nokia.. :D

Manish K Singh
Manish K Singh

yeah........samsung would be the next nokia.. :D

Arun Verma
Arun Verma

Sudeep Sharma - bhai gift me one of dese mi as well :p

Arun Verma
Arun Verma

Sudeep Sharma - bhai gift me one of dese mi as well :p

Rishi Gurung
Rishi Gurung

and here goes flipkart again..............

Rishi Lee
Rishi Lee

and here goes flipkart again..............

Sudeep Sharma
Sudeep Sharma

And they deserve it...using mi 3 for aroud 10 days now and this device is awesome...even more awesome then my friend's s5

Sudeep Sharma
Sudeep Sharma

And they deserve it...using mi 3 for aroud 10 days now and this device is awesome...even more awesome then my friend's s5

Rachit Singla
Rachit Singla

So happy all the companies are betting Samsung hands down......

Rachit Singla
Rachit Singla

So happy all the companies are betting Samsung hands down......

Shah Haq
Shah Haq

Cool next year will b india

Shah Haq
Shah Haq

Cool next year will b india