After Xiaomi, Oppo Signs an Exclusive Deal With Flipkart
Flipkart is becoming ‘the’ place online for smartphone manufacturers to reach out to consumers. The strategy gathered steam when the king of comeback, Motorola, introduced their products on the website. Its Moto line of products went out of stock when they went on sale, indicating the huge demand online. This encouraged others to try out the route and we have seen companies like Xiaomi gaining huge popularity in India through Flipkart. Now another Chinese smartphone manufacturer, Oppo is going for an exclusive retail deal with Flipkart.
Oppo has some amazing devices such as Find 7 which was the first phone with Quad HD (2K) display in India. The company is looking forward to generating an all India market for their devices. They currently have 10 devices in the Indian market and they can be found in a price range of Rs. 8990 to Rs. 37,990. The phones in the Oppo stable in India are Oppo N1, R1, Find 5 Mini, Neo, Yoyo, Joy, Neo 3, Find 7a and the the recently released N1 Mini.
The company’s CEO, Mr. Tom Lu had this to say about the deal: “We have been striving to come closer to our customers and become a part of the society. With more and more consumers going online, having a digital presence has become a must. Flipkart is definitely one of the most popular shopping platforms with a very loyal customer base and by partnering with them, we are sure Oppo’s smartphones will reach out to more customers. With our products, Indian customers will get a chance to experience the best in innovation, the way many customers have enjoyed globally.”
Oppo certainly has some good products in its stable. The company hasn’t actually been able to create a buzz towards itself, even with an ad campaign that starred Hrithik Roshan. Considering the huge demand for quality high specs phones for fair prices on Flipkart, Oppo might be able to carve out a decent consumer base for its consumers.