Apple Breaks Own Record, 4 Million iPhones Pre-Ordered Within First 24 Hours
The two new phones by Apple – the iPhone 6 and 6 Plus, announced last week, went up for pre-order on 12th September. Apple reports that within the first 24 hours they recorded more than 4 million orders. The deliveries of these phones will begin on Friday.
In terms of the previous models, for the iPhone 5, Apple took two million orders when it was first launched in September 2012. However, the company did not reveal the numbers for the editions that came in 2013; the iPhone 5S and 5C.
The new iPhone 6 and the iPhone 6 Plus, have a 4.7 inch display and a 5.5 inch display respectively. The phones despite being bigger, are lighter and thinner. The iPhone 6 is 6.9 mm and the new iPhone 6 Plus is only 7.1 mm thick. At the mega-event held in Cupertino, Apple also announced that the iPhone 6 is up to 50% more energy efficient. The new A8 chip has up to 25% faster processing power and up to 50% faster graphics.
The major development with these iPhones was that Apple launched a new Apple Pay payment system that uses NFC and Touch ID. Virtual credit cards can be stored in Passbook, without the actual number being stored, for which Apple creates a secure temporary payment ID.
This year, Apple received quite a bit of criticism for slow adaption of technology. Clearly, these numbers speak otherwise. We’ll have to wait till next month to see how the Indian market responds.
