Samsung Pulls the Plug on its Laptop Market in Europe
We all know that Samsung has been going through a rough patch, with thier sales steadily declining in the global market. As the result of the same, Samsung has decided to discontinue selling laptops in Europe. A Samsung spokesperson issued a statement revealing company’s plan to do so is due to a shift in “market demands”.
The Samsung spokesman said: “We quickly adapt to market needs and demands. In Europe, we will be discontinuing sales of laptops including Chromebooks for now. This is specific to the region – and is not necessarily reflective of conditions in other markets.”
The decision is the outcome of the several years’ worth of declining PC sales globally. It is also worth noticing that Samsung announced a new Ativ Book laptop running Windows at CES 2014 and a Chromebook 2 later in the year. Also, Western Europe has been one of the better performing markets for laptop sales worldwide over the past decade.
Recent market research has revealed that PC sales had recently stabilized and had projected huge growth in Chromebook sales in the coming years. After eight quarters of declining shipments, worldwide PC shipments experienced flat growth in the second quarter of 2014, according to preliminary results by Gartner, Inc. Worldwide PC shipments totaled 75.8 million units in the second quarter of 2014, a 0.1 per cent increase from the second quarter of 2013.
Samsung may resume laptop sales in the region should market conditions change. In the case of Sony, the similar move resulted in significant job cuts. The firm also restructured its TV division and although a handful of staff were moved to the new company, the forecasted total loss of employees amounted to 5,000.