Xiaomi Gears to Take on GoPro With its Own Action Camera
GoPro has created a unique market for itself. It is almost reminiscent of the time when iPod came out and enjoyed the first-mover advantage. In the past few years, GoPros have gained pop culture prominence. Their cheap price tag and amazing ability to withstand extreme pressure has made it a darling of the adrenaline junkies and self-obsessed selfie-clickers alike. Other companies are trying to create a foothold in the action camera market. Recently, we saw HTC come out with its RE camera. Now, Chinese powerhouse Xiaomi is contemplating a dip into the action camera market.
If rumors are to be believed, Xiaomi’s action camera is expected to record 30 fps 4K videos, as well as 120 fps 1080p videos. The camera has a 138-degree wide angle lens. GoPro recently added 4K video recording feature in its new line of products. Xiaomi might use its brand recognition and its business tactics to disrupt GoPro’s market enough to squeeze in.
Xiaomi’s action camera will support micro-SD cards up to 128 GB. The device has pretty much everything to attract an action sports enthusiast. Using the 120 fps capability of the camera, one can take amazing slow motion pictures.
The camera is expected to come out first in China at a price of RMB 999, which translates to around Rs. 10,000, which is again an attractive price for a device of such caliber. It is expected to come out by the year end. We’ll be keeping a vigilant eye on the developments of this device.