Airtel Announces ‘One Touch Internet’ Portal to Entice First-Time Internet Users
Airtel India has launched a unique ‘One Touch Internet’ portal in an attempt to persuade first-time Internet users in India. The initiative primarily aims at assisting beginners to learn and get acquainted with the nuances involved as far as the mobile data is concerned. This ploy clearly suggests that Bharti Airtel is tapping into the steadily growing mobile database across the country, eventually increasing its user base in the process.
The One Touch Internet service will bring all the information regarding Airtel’s various popular services concerning Mobile Internet under one roof. The WAP portal eventually will work as a guide that will provide users with free online tutorials and offer them free Internet access for 10 days. The purpose is to make the new users understand how to navigate and work around social networking websites, watch videos or shop online without paying.
As of now, this service is currently available for prepaid mobile customers on Airtel (2G and 3G). What all users have to do is simply dial 111 or visit http://one.airtel.in on their mobile phone’s web browsers to get the tutorials. These informative videos will be available in English and Hindi as of now, though Airtel plans to introduce eight other Indian regional languages in a few weeks.