Yahoo Steps Into the Shoes of Google as Default Search Engine on Firefox
Of course, Google is the ultimate king of internet search engines and there is no doubt in it. With almost all the popular browsers using Google Search as their default search engine, the American internet giant enjoys a monopoly in the social-networking arena.
Well, Yahoo is trying to revive its lost glory and has taken a major step to challenge the supremacy of Google over internet search. Starting in December, Firefox will use Yahoo as its default search engine in the United States on mobile and desktop.
“I’m thrilled to announce that we’ve entered into a five-year partnership with Mozilla to make Yahoo the default search experience on Firefox across mobile and desktop,” Yahoo Chief Executive Marissa Mayer wrote in a Wednesday blog post. “This is the most significant partnership for Yahoo in five years.”
It is estimated that Google has been paying Mozilla around $100 million for the privilege of being the default search engine used in the Firefox browser. That deal, last renewed for a three-year period in 2011, has come to an end and will not be renewed as Yahoo has grabbed the contract for the next five years.
“Our teams worked closely with Mozilla to build a clean, modern, and immersive search experience that will launch first to Firefox’s U.S. users in December and then to all Yahoo users in early 2015. The interactive and integrated experience also better leverages our world-class content and personalization technologies.” Mayer wrote. She further talked about the company’s vision saying, “At Yahoo, we believe deeply in search – it’s an area of investment and opportunity for us.”
Market leader Google accounts for 67% of searches from US desktop computers. That compares to about 20% for Microsoft and 10% for Yahoo, according to research firm comScore. Let’s see how much popularity this American multinational giant gains with this deal.