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Amazon All Set and Ready for the Micromax ‘Yu’ Launch

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Amazon All Set and Ready for the Micromax ‘Yu’ Launch

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Micromax’s CynogenMod-powered new brand called ‘Yu’ is just a couple of days away. Amazon, which would be exclusively launching the device, is all prepped to host the new brand. A new page for the brand is up and it will get a lot of folks excited.

Using the strengths of CyanogenMod’s amazing features, Micromax hopes to climb up the ladders in the points tally. This may be possible as CyanogenMod is one of the most appreciated custom ROM’s out there which not just gives you amazing customization features, it also adds regular updates. The updates bit would really help Micromax’s image as the company has been constantly berated for its low quality after sales support.

Amazon is presently hosting a page that simply shows an unmarked phone with the words “Are you ready to Play God” written on it. It is followed by a tagline that says “The Zeus of phones is about to arrive,” which rather sounds like an overstatement.

Screen Shot 2014-12-16 at 3.05.47 pm

The accompanying video on the page flaunts the customizability features. But weirdly the phone that they are featuring looks pretty close to the OnePlus One – the smartphone that can be credited with bringing CyanogenMod in the mainstream.

Yu comes to town on the 18th of this month, and we hope with this new release, Micromax raises the standards of Indian made devices. The company has also talked about the possibilities of wearables in the future, which would help it compete with the big brands. It has constantly risen up, and Cyanogen can help the company to rise further in the game. All it needs to do now is revamp and strengthen its after sales service because that will add immense credibility to the company’s reputation.

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About The Author
Happy Nagashetti
Happy Nagashetti
iGyaan Network's newbie Happy is a Technological Hedonist, Traveller, Photographer, Curious Humanoid and a giant foodie who is always pumped up for new adventures.
12 comments
Ramakrishna
Ramakrishna

and please say no to Mediatek chipsets .... they really are bad at performance ..... hope this YU phones comes with Snapdragon 400 and above ...

Abhishek
Abhishek

comes with sanpdragon 615, which 64 bit, octa core, latest by qualcomm in market

animekid
animekid

let it look like One Plus One but just hope it doesn't cost like one plus one.

Sandeep Roy
Sandeep Roy

Usually attributed to MicroMax - Pathetic device build & even worse after-sales-support. What are they selling, vegetables ?

Ramakrishna
Ramakrishna

can ignore the device build and stuff but continuous use of MTK chips and the after sale support is really shitty ...

Sriyansa
Sriyansa

It is featuring Android L probably, as in the pic above the letter "A" is the triangle ( back button ) and letter "o" the O that is the home button in Android L

Rohan Shah
Rohan Shah

You better say, its featuring Cyanogenmod 12 and Yes,they are saying that you will leave everything to get the YU, then its easily understood that Everything will be latest! #YUPlayGod

Ramakrishna
Ramakrishna

MMX camera sux .... they need to answer this also ....

Rohan Shah
Rohan Shah

MMX has completely kept away the YU division developers and all and so I think yu will be lot better than mmx

Nabeel
Nabeel

Hope MicroMax Upgrades its device standards....:)

Nabeel
Nabeel

Now it sued Oneplus