Amazon All Set and Ready for the Micromax ‘Yu’ Launch

Micromax’s CynogenMod-powered new brand called ‘Yu’ is just a couple of days away. Amazon, which would be exclusively launching the device, is all prepped to host the new brand. A new page for the brand is up and it will get a lot of folks excited.

Using the strengths of CyanogenMod’s amazing features, Micromax hopes to climb up the ladders in the points tally. This may be possible as CyanogenMod is one of the most appreciated custom ROM’s out there which not just gives you amazing customization features, it also adds regular updates. The updates bit would really help Micromax’s image as the company has been constantly berated for its low quality after sales support.

Amazon is presently hosting a page that simply shows an unmarked phone with the words “Are you ready to Play God” written on it. It is followed by a tagline that says “The Zeus of phones is about to arrive,” which rather sounds like an overstatement.

The accompanying video on the page flaunts the customizability features. But weirdly the phone that they are featuring looks pretty close to the OnePlus One – the smartphone that can be credited with bringing CyanogenMod in the mainstream.

Yu comes to town on the 18th of this month, and we hope with this new release, Micromax raises the standards of Indian made devices. The company has also talked about the possibilities of wearables in the future, which would help it compete with the big brands. It has constantly risen up, and Cyanogen can help the company to rise further in the game. All it needs to do now is revamp and strengthen its after sales service because that will add immense credibility to the company’s reputation.