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Another Price Glitch by Amazon in the Yu Yureka Flash Sale

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Another Price Glitch by Amazon in the Yu Yureka Flash Sale

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The second flash sale for Yu Yureka ended quickly and as expected, it sold out within seconds. The users who registered for the sale or the ones who registered to buy the smartphone before 13th January were eligible for the sale. The company offered 15,000 units this time around.

Last flash sale was surrounded by controversies. Amazon billed some costumers Rs. 3,500 more than the MRP of Rs. 8,999. It seems that the same happened this time around; a number of Yu Yureka units were being sold for a price tag of Rs. 12,500.  Last time, Amazon acknowledged the error in the device billing and offered the amount back to the customers in the form of coupons.

Amazon Yureka Price Glitch

Yureka priced at Rs. 12,500 instead of Rs. 8,999

The second glitch makes us wonder whether if it is an honest mistake or a deliberate attempt to lure buyers into spending more than they intended.

Thanks for the tip, Saurav.

Update 2:50PM January 22nd – Meanwhile, the company has sent us an email celebrating the success of second flash sale of Yu Yureka. The company mentioned that they sold all the 15,000 units in just 4 seconds.

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About The Author
Parul Ritvik Sood
Parul Ritvik Sood
iGyaan Network's newbie, Parul is a Writer, Poet, Reader and Mass Communication Graduate with great interest in startups and entrepreneurship.
15 comments
Pratyush Jhingran
Pratyush Jhingran

This time I succeded to book one, at ?8999 , although from 'Waiting List' (wich I was assuming it doesn't work at all)

satyaki das
satyaki das

it does works i got my yureka have patience

Siddhartha Pandey
Siddhartha Pandey

Check my status out.. Registered > Waiting List > Add To Cart > Phone Cost Rs12,499 + ur not registered to buy.. Ridiculous amazon WORST ever FLASH SALE

Rajesh Dalal
Rajesh Dalal

amazon people are not helping at all, they say register for next sale

Ankur Dubey
Ankur Dubey

i think you have to contact to the amazon surely they can help you.

Prem Chowdhury
Prem Chowdhury

I used a 4G connection waited for 1 hour only to be in a so-called waitlist..... damm you amazon time wasted without getting the phone. i clicked the second i saw add to cart still i was in the wait list.

Nitish Chandrashekarmath
Nitish Chandrashekarmath

i don't know what is problems of amazon india even this time also I dont got yu yureka...... i had registered i had gt mail from amazzon but also it is showin ..u hav register ............. worst experience on amazon. amazon makin fools 2 to all .................... so please help us .............

MR.AAKulkarni
MR.AAKulkarni

Same thing happened with me. At first it showed 12,500 price but later while checking out I got it for 8,999. But I must say Amazon somewhat improved in this sale as compared to first one. With new timer and auto-refresh feature I found pretty easy to get the phone. I hope they'll improve more in next sale.

Manish Sabharwal
Manish Sabharwal

No glitch at all..... they reduce in final cart price by applying promotion. Please update the post!

Jayanta Basak
Jayanta Basak

I was also facing the same problem. BUT MEANWHILE AT 2:25PM WHEN I GET THE ITEM IN THE FINAL PAYMENT PAGE THEY DO A PROMOTIONAL CREDIT BY REDUCING IT TO 8999. AND I GOT THAT PRICE!

Anuj Grover
Anuj Grover

Micromax will not survive in the Cyanogenmod race after what they did to the Oneplus One! That was a shame on their part. And this deliberate attempt to create controversies (rather negative ones) will only make things difficult for them!

sahil
sahil

Even the 15 min window for making payment is trick, I was in waitlist, added to cart then while trying to make payment. it said you have not registered and when asked on Chat they said the sale is over.. bull shit system by Amazon

SidewindeR
SidewindeR

This is no glitch but a deliberate scam by Amazon