Apple’s Next Step to Web-Based TV Service Could Revolutionize Ongoing Programmes
Previously, it was rumoured that Apple is likely to work together with cable providers, but we heard nothing other than a Steve Jobs movie and an Apple TV set-top box. However, the Cupertino-based giant plans to penetrate more into the Television segment. Earlier today, some reports surfaced that Apple is in talks with content producers to start its own web-based TV service.
Additional rumours state that the forthcoming service would not be a full offering like the current television programming, but would rather be subscription-based that would telecast select shows. As the content would be web-based, it would be distributed on the internet only.
Apple never commented directly to enter into the Television market, however Eddy Cue, Senior Vice President of Apple, expressed his views on the ongoing TV broadcasts saying that the current TV-watching experience “sucks and needs to be reformed”.
Meanwhile, it is further learnt that the company has already started testing the prototype service at its base in Cupertino.
There is still no confirmation as to when or how this will launch or even how much will it cost; for this, viewers have to wait for an official announcement. However looking back at the success of the Apple TV ;this could be quite a revolutionary step by Apple.