Honor Slowly Drops Huawei to Rise as an Independent Brand

Chinese telecom company, Huawei has become an identifiable brand name. You are bound to come across a Huawei branded connectivity devices like modems and dongles. Huawei also makes smartphones, and its Honor line of smartphones have received favorable feedback from the market. There are some speculations in the market that Huawei will spin off Honor as an independent brand.

Huawei has sent out invites for the launch of the Honor 6 Plus. The press release sent along with the invite calls Honor an independent brand and puts stress on the Honor brand name throughout the write-up. The company has also launched a hashtag called #TestofHonor for marketing its new smartphone. The invite too is devoid of any mention of Huawei.

Honor as a smartphone brand has been in India since October 2014 when they launched their first phones on Flipkart. The brand is known for devices like the Honor Holly, 3C, and 3X. The devices run Emotion UI, which is based on Android OS. The devices are good on the design front and have generally received favorable response from the users.

Now it is unsure as to why Huawei would separate its recognizable brand name from its Honor line of smartphones. The brand would have to deal now with the onslaught of brands already competing in the brutal smartphone markets of the world.