Samsung & Google Working On A New, Advanced Messaging Service

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Samsung & Google Working On A New, Advanced Messaging Service

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If everything goes right, then we might get an advanced messaging service other than WhatsApp. Recently, it was revealed that tech giants Google and Samsung are working together to offer an improved messaging service. The messaging app will come equipped with features that would allow the exchange and transfer of large files without the need for additional apps. The partnership is aimed at conflating Android messages and Samsung messages to make them work together seamlessly. This will result in better coverage of  Rich Communication Services (RCS). RCS is a communication protocol that enables enhanced SMS and MMS experience resulting in a better messaging experience. However, to avail it you have to ensure that your device supports it.

Samsung has announced that the company wants to integrate RCS to its existing handsets. The integration should begin with the Galaxy S8 and Galaxy S8+. The South Korean smartphone giant expressed its intention to bring a better messaging experience to their customers by furthering their partnership with Google. Moreover, the company said that the main motto behind this project is to let the users seamlessly chat with their friends and family across diverse messaging platforms.

Also Read: Samsung Is Gearing Up To Launch Foldable Smartphone This Year

This move comes at a time when messaging apps including WhatsApp and WeChat have taken over traditional SMS messaging. There are no two ways about the popularity of WhatsApp among people from all walks of life. Last year, WhatsApp announced that it caters to more than 1.5 billion monthly active users. These stats resonates with the stark reality of texting these days.

Features of the Samsung Messages App

WhatsApp Samsung

Unlike existing messaging apps, Samsung messages include features like the ability to pin messages, scheduling, quick replies, and themes. However, while the messaging platforms like WhatsApp are compatible with every smartphone, Samsung messages work only with their own handsets.

We are yet to see what Samsung and Google have in store for us. It will also be interesting to see what upgrades the upcoming advanced messaging service will get.

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Deepti Jain
Deepti Jain
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