Micromax was the first Indian Mobile phone manufacturer to make a global mark, a year and some months ago they introduced their first Android Phone the Andro A60, which changed the face of Android phones in India.
Today the company stands at a different crossroad in between their future as a brand, with a new identity, and what they possibly aim to achieve. They have a long way to go to achieve the brand snob value they wish to achieve. The consumer feedback speaks of the lack of unique products from the company and more importantly the lack of after sales support. Micromax is today considered a glorified china-manufactured product seller in India, infact Micromax is probably aware of their market image.
The story does not end here infact it changes completely from here, Micromax is now bent on changing their market appeal in a big way. Of-course their re-branding is the first step, but the biggest possible change is going to be their overall process revamp. Lets read about their latest marvel:
The Micromax P300 Booklet
Yes many already know about this tablet from the company, recently a popular online retailer outed the tablet in the inter webs sparking a cracker that refuses to go down.
Hardware
A sub Rs. 8000 tablet that includes a 7.0-inch TFT-LCD multitouch capacitive screen along with a 1 Ghz processor(rumors suggest a dual core processor) and Bluetooth, Wi-Fi,USB port and a 3.5mm AV. we have come to know that the tablet will also possibly support 3G data and voice calls/ video calls using a Micromax dongle, possibly supplied with the tablet bundle. The image appears to show a front camera and no rear camera, but the fact remains that a 0.3mp camera makes more sense on the front than it ever did on the back. Yes there is also HDMI out and HD video playback.
India Inc.
Yes the tablet will be manufactured in India (or so is the buzz), so expect better after sales support and spares for the device. This is also set to change the company’s image in the market giving the P300 Booklet a “Made in India” moniker, that might actually do owners proud to own the Tablet.
P300 will succeed where others have Failed
Lest we bring up the failure of the Indian Government in bringing a budget Tablet to the market. The Aakash Tablet, a well heard name, yes we felt excited when the product actually came to market, but all was lost. The performance matched expectations, but their deliveries couldn’t. With more than hand-able orders the company “data wind” seems to have imploded and is unable to deliver to the millions waiting for any sign of their tablet.
Others like the Beetel tab, Reliance tab, HCL Me Tab, etc have one big thing in common, they are imports built on a system type that is bound to fail. The performance levels and specs in those tablets don’t come anywhere close to the supposed specs of the P300 Booklet. Not to forget they all are priced way over 10,000 rupees, with the old Android 2.3 and some with Android 2.2, never to get updated to ICS. The Micromax P300 will come out of the box with Android 4.0.3, with possible customizations to make an impact on the user market.
The Future
The tablet is expected to launch in the coming weeks, and should do immensely well in our consumer market. The specs and features, if anywhere close to the ones discussed, will deliver a promising experience. The ID of the tablet will also be unique because the Company (Micromax) is making an extra effort to define themselves as unique manufacturers.
Made in India, tablets and phones could also mean that Micromax actually invests in a company to start manufacturing their own equipment, which could result in better service and unique new Research into the Mobile sector.
Hopefully the tab is more than we expect it to be and a total joy to review for you guys.
