The highly talked about, recently announced device – The Xiaomi Phone has been taken apart for our viewing pleasure. The very powerful dual core device is all set to launch next month for a relatively low 300$ price. Pre orders for the device have already begin and one lucky individual was able to get his hands on for a full fledged teardown of the device.
[Xiaomi]
There have been several news stories speculating the release of a budget version of the iPhone 4 to tap the market. But engadget has been able to get hold of some images of spare from ubreakifix that pertain to the upcoming iPhone model the iPhone 4S. Lots of indications point towards this device being a 8GB variant of the iPhone 4 offered at a much cheaper price. There is also speculation of the top grill sensor placement, this could mean a led notification light?
Looks like Apple is unto something mischievous this year. Hopefully the device is worth the added wait Apple has caused its followers.
Analysts are closely tracking the Amazon Tablet launch and have issued statements that could actually hold true for Amazon. According to reports if Amazon has ample stock of the tablet and is able to price it significantly below Apple iPad 2 then hey can manage to sell upto 5 million tablets in the fourth quarter of 2011.
Amazon is yet to announce the Tablets – “Cayote” and “Hollywood” which should be very popular among Amazon loyalists including Kindle owners.
Its looks like clean up time. Last week Apple ended their TV rentals all together, A statement from Fox suggests that the studio was no longer interested in rentals, either:
After carefully considering the results of the rental trial, it became clear that content ownership is a more attractive long-term value proposition both for iTunes customers and for our business. To further enhance the value of ownership, we are working with Apple to make content available within their new cloud-based service.”
Ex- Apple CEO Steve Jobs and his team had worked hard throughout last year to push TV rentals to end users at aggressive pricing. almost 1/3 the buy it price. But looks like lack of support from TV networks means that Apple would no longer be able to push rentals out the door.
Google on the other hand decided to dissolve Slide, a company that was bought by Google just a year ago for 200 million. Slide CEO Max Levchin decided to leave Google for other opportunities. A google spokesperson commented:
Max has decided to leave Slide and Google to pursue other opportunities, and we wish him the best. Most of the team from Slide will remain at Google to work on other opportunities.”
Slide, a social apps company, had an extensive portfolio of not so popular apps including SuperPoke Pets, Disco and photo-sharing app Photovine, which was released only last week. The apps will be discontinued within the next few months.
Also Facebook will discontinue its deals product, the company said today in a statement released to Reuters and other outlets.
The Facebook Deals product, which offered discounted coupons for local businesses, had launched only four months ago. Its shutdown follows Facebook’s discontinuation earlier this week of its location-based check-in feature for mobile users in favor of broader place-tagging tools. Here’s Facebook’s statement:
After testing Deals for four months, we’ve decided to end our Deals product in the coming weeks. We think there is a lot of power in a social approach to driving people into local businesses. We’ve learned a lot from our test and we’ll continue to evaluate how to best serve local businesses.
Facebook deals tried to cash in on the public attraction to Groupon, LivingSocial, Google deals etc.
Looks like the new implementation and acquisitions are not working out for these tech giants. and its time for cleanup.
A newly leaked marketing render of HTC’s upcoming Omega Windows Phone has surfaced the inter webs of today. Specs include :
Tata Communications has announced the integration of its India infrastructure into its Next Generation Ethernet (NGE) network architecture. The integration is taking place across 11 Indian cities, covering New Delhi, Mumbai, Bangalore, Chennai, Gurgaon, Pune, Hyderabad, Kochi, Noida, Ahmedabad and Kolkata. The in-country nodes for connecting the carrier’s domestic NGE network with its international backbone are in Mumbai and Chennai.
Tata also promises higher speed, enhanced security and improved troubleshooting capabilities for those with early subscriptions.
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Tata Communications first to use PBB technology globally
The new NGE network will provide industry-leading network services for both service providers and enterprises, enabling higher speed, enhanced security and improved troubleshooting capabilities. Tata Communications’ high-performance Ethernet services are provided throughout the country together with services connecting India to business centres throughout the world. Much of India’s Ethernet growth will come as a result of the adoption of more sophisticated and efficient multi-point networks. This necessitated the upgrading of the company’s extensive Ethernet network in the country and led to the deployment of the Cisco ASR 9000 platform that enables Provider Backbone Bridging (PBB).
Ravi Pandey, Industry Analyst, ICT Practice, South Asia & Middle East Region, Frost & Sullivan said at the launch event today, ‘For FY 10-11 the Indian Enterprise Telecom market stands at INR 63,400 Cr with around 11% coming from Enterprise Data Services. The data services market which stands at INR 6,660 Cr will continue to grow at a CAGR of 12% for the next five years. Ethernet, which has been witnessing traction from verticals like IT/ITeS, BFSI and Media that run bandwidth intensive applications, will grow at a CAGR of 32% for the next five years.’
‘Ethernet is one of fastest growing segments for the data services market and for FY 10-11 the contribution of Ethernet services accounts for three per cent and stands at INR 202 Cr, however, the segment is poised to grow to INR 800 Cr by FY 16,’ added Pandey.
Large scale data centre build-outs in the last few years have resulted in application centralisation & demand for mission critical data centre connectivity. Scalability along with lower port costs & the ability of Ethernet to ride on legacy based WAN services is driving the demand for Ethernet in India. ‘The primary growth drivers for the Ethernet market in India are IP migration, evolution of borderless enterprises, compliances/regulations, business continuity & disaster recovery centres as well as the convergence of business, residential and wireless networks’ concluded Pandey.
Tata Communications continues to build on its unique and diverse global footprint with the addition of PBB technology, ensuring that its customers have access to a bandwidth-efficient, scalable, carrier grade network, now and well into the future.
‘With the Indian enterprise data market poised to grow significantly in the next five years, fuelled by bandwidth intensive applications, the market is seeking better and more extensive Ethernet services. While Tata Communications already offers multi-point service to its customers globally, the only way to increase multi-point capability and add more innovative Ethernet services and performance guarantees in the future is to move to the new industry standard of Provider Backbone Bridging (PBB), effectively addressing critical limitations of the existing technology,’ said John Hoffman, Head of Ethernet Product Management, Tata Communications.
Tata Communications Next Generation Ethernet with PBB technology allows:
o Greater numbers of customers and higher bandwidth on the backbone
o Better isolation of customers from Denial of Service attacks, ensuring even greater security and reliability
o Improved performance monitoring with latency and packet loss as standard items in the Service Level Agreements (SLAs)
Tata Communications’ new Ethernet network core carries only Ethernet traffic, unlike competing operators who are building converged MPLS and VPLS-based networks to carry a mixture of private, public IP traffic and Ethernet services. As a result, Tata Communications can provide a wide range of unique Ethernet services with native Ethernet Operations Administration and Maintenance (OAM) management throughout. The Next Generation Ethernet core also allows Tata Communications to continue to provide its Ethernet customers with the ability to select specific routes through its network (for diversity, latency or cost reasons),
As a further evolution of Tata Communications’ Ethernet network, the company will also be launching an enhanced multipoint service, burstability with usage-based billing together with a dedicated Ethernet service that can scale from 1,000 – 10,000 Meg in 500 Meg increments. The company is also now able to ensure higher network quality as a result of being able to monitor each and every customer and class of service, independently.
Notes to Editor
About Tata Communications
Tata Communications is the leading global provider of a new world of communications. With a leadership position in emerging markets, Tata Communications leverages its advanced solutions capabilities and domain expertise across its global and pan-India network to deliver managed solutions to multi-national enterprises, service providers and Indian consumers.
The Tata Global Network includes one of the most advanced and largest submarine cable networks, a Tier-1 IP network, with connectivity to more than 200 countries across 400 PoPs, and nearly 1 million square feet of data centre and collocation space worldwide.
Tata Communications’ depth and breadth of reach in emerging markets includes leadership in Indian enterprise data services, leadership in global international voice, and strategic investments in South Africa (Neotel), Sri Lanka (Tata Communications Lanka Limited) and Nepal (United Telecom Limited).
Tata Communications Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs are listed on the New York Stock Exchange (NYSE: TCL).
Tata Communications’ Ethernet Services and Network
Tata Communications’ Global Ethernet Services spans more than 50 locations in North America, Asia, Europe, Africa and the Middle East, as well as more than 120 cities across India and through partnerships four cities in China. Further expansion is planned in the coming months to include additional locations in Africa, Europe and the Middle East.
Tata Communications was the first Ethernet provider to be MEF 9 and 14 certified across its entire global network. The portfolio provides both point-to-point and multipoint WAN Ethernet solutions seamlessly and securely across over 35 countries. The portfolio features a wide choice of configurations and protection options, bandwidth from 2 Mbps to 10 Gbps, up to six classes of service with interclass bursting, and unique usage-based options as well. It provides a high quality, scalable and cost-effective Ethernet solution on a truly global scale.
http://www.tatacommunications.com/vpn/ethernet.asp
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Sony’s yet to be heard of E-reader the PRS-T1 has been leaked at a Dutch online retailer. Set at a price of about INR. 10,000/-
Samsung has officially announced the Galaxy S2 and Tab 8.9 with LTE. Both devices are sporting an updated dual-core processor running at 1.5GHz, while the S II is also getting a size bump and moving up to a 4.5-inch screen. The only drawback here is that Samsung has not revealed full specs – Screen Pixels, camera etc. Check out the full press release below and wait for us to cover the launch right here.
[toggle title_open=”Press Release” title_closed=”Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]Samsung speeds up the Smarter Life with LTE versions of the GALAXY S II and GALAXY Tab 8.9
SEOUL–(Korea Newswire) August 28, 2011 — Samsung Electronics Co. Ltd., a leading mobile phone provider, today announced LTE editions of its GALAXY S II and GALAXY Tab 8.9. These stylish devices now offer high-speed 4G connectivity in addition to power, portability and second-to-none screen technology.
“With the introduction of GALAXY S II LTE and GALAXY Tab 8.9 LTE, we will take the capabilities of these devices to a whole new level. LTE redefines the user experience made possible by these devices and opens entirely new possibilities in terms of content viewing, sharing, quality and connectivity,” said JK Shin, President and Head of Samsung’s Mobile Communications Business.
“This is a milestone in our commitment to lead the charge in 4G mobile telephony around the world, both in terms of back-end network solutions for service providers and the development of powerful consumer handsets,” added Shin.
When connected to a 4G network, LTE technology allows portable devices to download high-quality files at speeds of up to 100Mbps, and to upload at speeds of 50Mbps theoretically – five times faster than even the quickest HSPA+ connection. This means that a four-minute long MP3 track can be downloaded in 0.3 seconds, or an entire film file in less than two minutes.
The enhanced connectivity afforded by LTE technology opens up a range of possibilities for users: Features like social gaming, video conferencing and high-quality media streaming can all be enjoyed seamlessly, with vast improvements in download times and connectivity. 4G technology also enables the seamless and near-instant sharing of multimedia content with friends and family, ensuring that users can share the experiences they love whenever they want.
The addition of LTE to the Samsung GALAXY portfolio also opens further opportunities for mobile application and content developers creating a new generation of mobile services that take full advantage of increased bandwidth and improved connectivity.
GALAXY S II LTE
In addition to offering a high standard of connectivity, the GALAXY S II LTE delivers powerful performance due to its 1.5GHz dual core processor. Superior 3D graphic performance makes games and video consumption fast and smooth, while popular Web pages like Google, Yahoo and YouTube can load easily, giving customers instant access to the information they need.
A 4.5″ Super AMOLED Plus display provides stunning visual clarity, with HD video and images taken on the device’s 8MP camera displayed in full vivid color. The GALAXY S II LTE also offers a rich content experience, with Social, Game and Music hubs all included, while the Readers Hub will be available for download after launch. These are in addition to a number of enterprise solutions aimed at increasing productivity. Running on Android 2.3, the GALAXY S II LTE is easy and intuitive to use.
Additionally, the GALAXY S II LTE can also be connected to up to eight devices via WiFi, meaning that files can be quickly and seamlessly synchronized with laptops, tablets and other Smartphones.
GALAXY Tab 8.9 LTE
The LTE edition of the GALAXY Tab 8.9 is incredibly portable, measuring just 8.6mm thin while weighing only 455g. The boosted connectivity and genuine portability ensures that the GALAXY Tab 8.9 LTE is the ideal device for modern professionals, who need to stay productive and entertained while on the move. LTE capabilities enable video conferences to be held without need to worry about failing connections, while the 8.9″ screen enables easy rendering of business content such as presentations. The TouchWiz interface enables an intuitive user experience, enhanced by the space and freedom provided by the large display.
Whether writing emails on a trip or reading an eBook in bed, the GALAXY Tab 8.9 LTE provides the ultimate tablet experience without compromising mobility.[/toggle]
Microsoft has finally confirmed 3D gaming for XBox 360. This comes almost a year after Sony added 3D support to their PS3. Joystiq experienced a demo at Gamescom in Germany, and reports that it only works with the game’s updated graphics mode, and that the game’s producer claims the framerate will stay consistent even in 3D. While there are already a number of Xbox 360 games that support 3DTVs.
Epic Games had also announced earlier this month the Gears of War 3 will also support 3D, but this is the first instance of game from Microsoft. Its good news for those already on the 3DTV bandwagon, but not too great for people who don’t want to loose their sight and hemorrhage their brains with excessive 3D.
[Joystiq]
Remember the “Big Announcement” Samsung told us about? Well looks like we won’t have to wait for D day. Samsung is all set to launch the new GALAXY Tab 7.7, the Wave 3, and the GALAXY Note and an upgraded Samsung Galaxy SII on the 1st of September. If sources are to be believed, then the newer variant of the SII will be the first 4G LTE/WCDMA/GSM handset. The phone may also sport a faster 1.5GHz dual-core processor, an 8-megapixel camera, a 1,850 mAh battery and a 4.5-inch Super AMOLED Plus display.
Samsung may have already confirmed rumors of the Nexus Prime in a dumb letter by the legal department. The 1st September date seems logical to announce these devices, because “big Apple announcements” are supposed to happen in September.
The Leaked Nexus Prime firmware was still based on rumor, but to avoid its spread , Samsung’s legal department appears to have confirmed both the existence of the phone and rumors that device was built by Samsung.
It has come to our attention that you are wrongfully in possession of, and intend to release or otherwise publicly disclose without Samsung’s consent, firmware for the Nexus Prime
Read the Full letter:
Micromax has joined the projector bandwagon with the new X40 Projector Phone, main features include
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Projecting the right image: Micromax introduces
It’s projector phone ‘The X40’
New Delhi, 12TH August, 2011: Micromax Informatics Limited (“Micromax”), the third largest mobile brand in India, has announced the launch of their latest product: the X40 today. It’s the first mobile phone offering from the company which comes loaded with an in-built projector and a multi format document reader for an ultimate user experience.
The X40 comes with a 2.4” QVGA screen, and a resolution of 240×320 pixels. The phone hosts many features which helps it to carve a niche for itself. The X40 projector is an adjustable lens which helps you to adjust your viewing screen projection size. You can also mount your phone on the tripod which comes along with the phone, to make sure that you enjoy your favorite movies and give official presentations without any disturbance.
With the X40, you can now carry work along with you. The phone boasts a multi format document reader for you to read and view multiple formats documents like file on Word, Excel, PDF, Power points etc. It also comes with a multi format video player giving you an ultimate cinematic experience with the projector.
The X40 projector phone is a dual SIM phone with GSM support and with features like a 2 mega pixel camera, FM radio, Bluetooth, an internal memory of 80 MB, expandable up to 4GB. The phone also comes with some preloaded applications like Facebook, Nimbuzz, Opera Mini, Snaptu, Mundu radio etc.
X40 is available at an attractive price of 4999/- The model will be available across India. For more information, please visitwww.micromaxinfo.com
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Olympus has finally made the PEN E-PM1 Official and that too for a pretty ginormous 500 US $ or about 2500o Indian, including a 14-42mm f/3.5-5.6 kit lens. The company is calling it “the easiest PEN to use,” yet the Olympus PEN is possibly the most impressive Micro four thirds series camera.
Specs Include
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Small, Easy and Stylish Compact System Camera Ships in September and Fulfills the Promise of a Camera with Impressive DSLR Image Quality and HD Video in a Mini Camera Body
CENTER VALLEY, Pa., August 25, 2011 – The wait is over! Starting next month, the smallest, lightest, and the most portable Olympus PEN camera – the PEN E-PM1 – will be available at the affordable price of $499.99. The Olympus “PEN Mini” comes in six stylish colors (purple, pink, brown, white, silver and black) to suit your personal style. The PEN E-PM1 packs a powerful punch with the same amazing image quality, lightning-fast speed, and 1080i high-definition (HD) video offered by the recently introduced PEN E-P3 and PEN E-PL3.
The “PEN Mini” is also the easiest PEN to use, with simple controls that enable you to effortlessly access the power of digital photography. A step up from a point- and- shoot camera, the Olympus PEN E-PM1 features a new user interface that takes the guesswork out of capturing the perfect shot. A simple one-touch button enables you shoot HD video. iAuto and scene select modes enable you capture images with ease and speed, and six built-in Art Filters enable you explore your artistic side. The Olympus PEN E-PM1 puts the portability of a point-and-shoot with the performance of a DSLR in the palm of your hands.
“The Olympus PEN E-PM1 is the ideal camera for those interested in DSLR quality in a compact camera design. It’s fun to use, super powerful, and its small size means it’s the ‘goes anywhere you go’ PEN camera,” said Katie Roseman, senior product manager, Olympus Imaging America Inc. “Whether you’re recording your child blowing out the candles on a birthday cake, capturing an elaborate candle-lit table setting at your favorite restaurant or chronicling a vacation, you will never worry about missing a fun or spontaneous moment with the PEN Mini by your side.”
EASE OF USE
Operating the “PEN Mini” is more intuitive with the newly-designed user interface. Popular menu options such as Art Filters, iAuto, Scene Modes, and Movie are immediately available for your selection. On-screen graphics are easy to read on the 3″ LCD and even include a handy pop-up guide to help you understand every setting. The Olympus PEN E-PM1’s Live Guide system allows you to preview effects as you adjust them before the image is even captured. iAuto mode automatically identifies the scene you’re shooting; portrait, landscape, night portrait, macro, or sport and adjusts the settings to optimize results. Choose from 23 Scene-Select modes, including the new 3D mode, Fireworks, Sunset, Children, Macro and Panorama, and more that cover almost any shooting situation. The camera’s three-inch widescreen 460-dot high-resolution LCD is so big and bright it enables you shoot and share photos and HD videos with ease.
PROFESSIONAL IMAGE QUALITY
The new 12.3 megapixel sensor is the same size as those used in pro quality DSLRs. Olympus’ in-body image stabilization technology makes it possible to use any compatible lens from wide-angle to telephoto, for perfectly clear, crisp photos no matter what the shooting situation, even in low light. New Face Detection Auto Focus adjusts focus automatically on the subject’s eyes for the best shot every time. You no longer need to worry about subjects appearing too dark against a light background with the PEN E-PM1’s Advanced Shadow Adjustment Technology.
CREATIVE FREEDOM
Shoot up to 29 minutes of full 1080i HD video with Dolby Digital stereo sound using the direct HD Movie Button. Add more flair to your photos and videos with six in-camera Art Filters (Pop Art, Soft Focus, Grainy Film, Pin Hole, Diorama and Dramatic Tone). Every Art Filter can be used in all shooting modes, including HD movie mode. Art Filters can achieve dramatic results on the go without the need for a computer or editing software, so you can spend more time shooting and less time computing. A variety of interchangeable lenses, accessories and flashes are compatible with the Olympus PEN E-PM1 to support all different photography needs. High-precision engineering and an improved internal focusing mechanism have enabled the Olympus MSC (Movie+Still Compatible) lenses to autofocus quickly, smoothly and silently; perfect for stills and HD movies in stereo with amazing clarity. In any mode, from close up to landscape, 3D technology brings your images to another dimension. The 3D data is processed in-camera for easy display on 3D televisions or laptops.
LOW-LIGHT PERFORMANCE
Capture the life of the party with the PEN E-PM1’s super luminosity AF Illuminator LED beam, which allows the camera to focus faster in low-light. Stunning night-time photos are a click away with a maximum sensitivity of 12,800 ISO. Additionally, the “PEN Mini” provides the flexibility of an optional slide-on flash included with camera.
BLAZING SPEED
The Olympus PEN E-PM1 offers fast sequential shooting, enabling you to take up to five photos per second. Capture that perfect shot, even when your subject is moving. The new FAST (Frequency Acceleration Sensor Technology) AF System is able to focus at an incredible speed and offers 35 separate focus areas that are spread over nearly the entire sensor, which makes it possible for pin-point accurate focusing on small subjects wherever they appear in the frame. The TruePic VI image processor has been designed specifically for the Olympus PEN series, with two (dual core) processing engines for superb color and clarity.
AVAILABILITY
The Olympus PEN E-PM1 kit will be available starting in September 2011. The kit includes the PEN E-PM1 body, MSC M.ZUIKO DIGITAL 14-42mm, FL-LM1 Flash, USB cable, video cable, BLS-1 Li-Ion battery pack, Li-Ion battery charger, shoulder strap, OLYMPUS [ib] software CD-ROM, manuals and registration card.
U.S. PRICING / PRODUCT CONFIGURATIONS
Olympus PEN E-PM1 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom Street Price: $499.99
Journalists interested in more information, review units and high-resolution images of the Olympus PEN cameras and PEN lenses and accessories should contact Keith Gordon, Mullen Public Relations, 212-885-3218, [email protected], or Jennifer Colucci, Olympus Imaging America Inc., 484-896-5719, [email protected], or visit the Olympus website: http://www.getolympus.com.
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Micromax is announcing that its plans to start operations in Brazil have been successful and the company has already begun the handset trade.
We aim to sell around 1 million units in the first 12 months of our commencement of business in Brazil, with our goal being to establish ourselves as a top brand in the first 2 years. For the Brazilian consumers, we have plans of bringing innovative products. Our capacity on developing unique handsets and our history of growth in the other markets put us on a strong position to conquer a significant share of the Brazilian market.
With a great portfolio, strong branding, marketing actions and a great distributing partner, we hope to create a strong brand recall amongst the consumers. We plan to launch smart phones, Androids, music oriented phones and many other products that focus on innovation and design. We plan to take on the local market with an aggressive marketing strategy
Micromax’s arrival in the local market comes with an aggressive marketing strategy and a 360O marketing plan. Since our focus lies majorly on innovation and connecting with the youth, we have roped in the famous Brazilian comedienne and television personality, Sabrina Sato as the brand ambassador for our first campaign. Sabrina has the brand profile: she is fun, spontaneous and modern and has a great appeal to our youth audience.”
-Mr. Pratik Seal, Head Marketing, Micromax Informatics
The company is currently offering its first 3 handsets in Brazil the Q55, the X114 and the X225. others will follow suit.
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Micromax Growing Stronger Globally, Commences Operations in Brazil
New Delhi, August 23rd , 2011: – Micromax Informatics Limited (“Micromax”), India’s leading handset manufacturer announces its foray into the Brazilian market. With initial investments of around BRL 20 million the company is all set to take on its Brazilian competitors. Present in many countries across the globe, the Indian mobile manufacturer brings models targeting the youth, focusing on key features such as dual SIM, multimedia and 12 days marathon battery products.
The Indian mobile manufacturer has over 50 handsets in its portfolio, from basic phones to 3G technology, handsets with Android operating system, data cards & MI –FI routers. Launching new models every month, the company sells around 1.5 million phones per month in the countries it is present in. Initially, Micromax plans to launch 3 models in Brazil which would be available at all major retails stores across the North-East markets of the country. The products will be distributed by CIMEL and will be available in the Northeast markets. Four new models are expected in the next few months as the company expands its business in the Brazilian territory.
Present at the occasion, Mr. Pratik Seal, Head Marketing, Micromax Informatics Limited said, “We aim to sell around 1 million units in the first 12 months of our commencement of business in Brazil, with our goal being to establish ourselves as a top brand in the first 2 years. For the Brazilian consumers, we have plans of bringing innovative products. Our capacity on developing unique handsets and our history of growth in the other markets put us on a strong position to conquer a significant share of the Brazilian market.
With a great portfolio, strong branding, marketing actions and a great distributing partner, we hope to create a strong brand recall amongst the consumers. We plan to launch smart phones, Androids, music oriented phones and many other products that focus on innovation and design. We plan to take on the local market with an aggressive marketing strategy.”
Mr. Seal further added, “Micromax’s arrival in the local market comes with an aggressive marketing strategy and a 360O marketing plan. Since our focus lies majorly on innovation and connecting with the youth, we have roped in the famous Brazilian comedienne and television personality, Sabrina Sato as the brand ambassador for our first campaign. Sabrina has the brand profile: she is fun, spontaneous and modern and has a great appeal to our youth audience.”
Models offered to the consumer are enumerated below:
Q55 – Also known as Bling brings a glamour quotient to the smart women of today. With an innovative design, Swarovski Zirconia buttons, Yamaha sound, FM radio, MP3 and easy access to Social Networks, it is set to take the mobile phone market by a storm.
X225 – A phone with a revolutionary battery life. The phone’s ‘marathon battery’ last for 12 days on standby mode. It also comes with FM radio, MP3, and vibrant speakers.
X114 – a day-to-day handset, featuring FM radio with recorder, MP3 and a LED flashlight.
About Micromax:
Micromax, is the largest Indian mobile handset company, in terms of units shipped during the quarter ended March 31, 2010 and the third largest mobile handset seller as at March 31, 2010 (Source: IDC’s India Quarterly Mobile Handsets Tracker, 1Q 2010, June 2010 release). Micromax has domestic offices across India and global presence in Hong Kong, Bangladesh, Nepal, Sri-Lanka, Maldives and UAE.
* Micromax holds the 3rd position amongst the handset manufacturers in India as pre revenue with a market share of 6.9% for the FY 2011. (Source: V&D report)
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Why leave out on Android and iOS when the whole world is playing? Panasonic has released the new Lumix FX90 which not only feature a built in Wireless antenna but also a Android and iOS app from Launch. These apps allow transferring pictures and video directly to a mobile device, then uploading them to Lumix Club — a cloud-based photo-sharing service — and on to Twitter, Facebook, YouTube, etc.
Main Specs include
With Wi-Fi Connectivity LUMIX FX90 Easily Shares Photos Via Popular Social Networks Direct from Compatible Smartphones
SECAUCUS, NJ (August 26, 2011) – Panasonic today announces a new stylish compact digital camera, the LUMIX DMC-FX90, which adds Wi-Fi® connectivity (802.11 b/g/n) to a high-performing and feature-rich model that boasts a 24mm ultra-wide LEICA DC VARIO-SUMMARIT lens with F2.5 brightness. With the addition of the Wi-Fi connectivity, the LUMIX FX90 addresses the growing communities of people who take photos and videos and want to share them instantly via online social networks.
Panasonic also introduces today LUMIX CLUB, a cloud-based service that is accessible via a smartphone and a computer browser that allows consumers to upload photos taken with the LUMIX FX90 to the following social networks: Facebook™, Flickr™, Picasa™ or YouTube™. Photos can even be shared with these sites simultaneously, making it easy and quick. Additionally, once a LUMIX CLUB account is acquired, Panasonic will also provide a free, dedicated application called “LUMIX LINK”, which will be compatible with iPhone® and Android™OS smartphones, thus consumers can instantly share photos by connecting the LUMIX FX90 just once to their compatible smartphone and then using the carrier network to share photos online. After the initial set-up, sharing photos will be as simple as using the LUMIX LINK application on the smartphone.
“The FX90 is a digital camera packed with high-end imaging features, enabling consumers to take photos and videos that they are proud to share with friends and family, as well as archive to preserve their memories,” said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “With the FX90’s Wi-Fi connectivity capabilities, users can now share these photos instantly on popular social networks via an iPhone or Android OS-based smartphones. Sharing photos online is one of the biggest trends now and Panasonic believes image quality does not have to be comprised. With the FX90’s incredible F2.5 lens, photos will be crisp and clear, even when taken indoors with poor lighting. And with its sleek body and extremely fast Auto Focusing, the FX90 is the ideal digital camera to capture all of life’s moments – big and small.”
Using the LUMIX LINK application, users can enter and store all their social network account information and will not have to log-in to individual sites after the initial set-up. At home, users can directly upload the images to the social networks via the access point of a home router or a wireless connection. To make accessing Wi-Fi even easier, the LUMIX FX90 has a convenient dedicated Wi-Fi button that when pressed, directly opens a Wi-Fi Connection mode outside home and gets WPS (Wi-Fi Protected Setup) connection at home. The Wi-Fi module is located on the opposite side of the grip so as not to interfere with the connection signal.
In addition to its Wi-Fi connectivity features, the LUMIX FX90 is an outstanding digital camera complete with a stylish design and sleek body. With an ultra-wide-angle Leica lens complete with a 5x optical zoom (available also in video recording) and an F2.5 brightness, the LUMIX FX90 excels in a variety of shooting environments. Whether taking a photo of a landscape, or capturing moving subjects even in low-lit situations – the LUMIX FX90’s outstanding lens will take the photo brightly and crisply.
The LUMIX FX90 also features a 3.0-inch 460,000-dot LCD with Smart Touch, meaning all controls can be made by intuitively touching the screen. Touch operations while recording, include: Touch AF, Touch Zoom or Touch Shutter. And during playback, the Smart Touch feature can be used with the Beauty Retouch and Art Retouch modes. In addition, functions and settings used most often, such as O.I.S., AF point and white balance, can easily be customized to the user and accessed via the shortcut setting by dragging the icon to the main menu.
The LUMIX FX90’s outstanding performance is powered by a 12.1-megapixel Hi-Speed CCD sensor and is compatible with high-speed, large-capacity signal processing required for 1920 x 1080 60i (sensor output 30p) full-HD video recording in the AVCHD format. Videos can also be recorded in MPEG4 format to easily playback on a computer and other portable electronic devices. To complement its high-quality video capabilities, the LUMIX FX90 also includes Dolby Digital Creator to record high quality audio. The Venus Engine powers the Sonic Speed AF, enabling extremely fast start-up times, making the LUMIX FX90 not only a powerful digital camera, but a speedy one, too. Also, the Venus Engine also provides precisely selective noise reduction to the chromatic noise without affecting the border of colors, so images are naturally clear and crisp in both photo and video recording.
Like all of Panasonic’s digital cameras, the LUMIX FX90 features Intelligent Auto. When in iA mode, the LUMIX FZ47 automatically chooses the best setting based on the shooting environment and features include: Active Mode in MEGA O.I.S. (Optical Image Stabilization), Motion Deblur*, Face Recognition, Face Detection, AF Tracking, Intelligent ISO Control and Intelligent Scene Selector and Intelligent Exposure. Even when shooting video, the LUMIX FX90 enables the following features when in iA: AF Tracking, MEGA O.I.S., Face Detection, Intelligent Scene Selector and Intelligent Exposure – all available to help take clear videos worthy of sharing with friends and family.
Access to the LUMIX CLUB is expected, be available on September 5, 2011 here:
http://lumixclub.panasonic.net and will allow consumers to easily share their images on Facebook, Flickr, Picasa or YouTube. In addition the LUMIX LINK applications for iPhone and Android OS smartphones will be also available. The LUMIX CLUB site will available in six languages: English, Italian, German, French, Spanish and Japanese. In the future, LUMIX CLUB plans to add the following features:
• A storage service so photos can be uploaded to an album that resides in the cloud-based networks and then viewed from smartphones, and Internet-enabled Panasonic VIERA HDTVS and Blu-ray Disc players
• An intuitive user interface with a Timeline function that has a drag-and-drop feature
• A photo sharing album function that will allow users who attended the same event, such as a wedding or party, to exchange and comment on photos and videos
Pricing and availability for the LUMIX FX90 will be announced approximately 30 days prior to shipping. For more information about Panasonic LUMIX digital cameras, please visit www.panasonic.com/lumix.[/toggle]