Tag: datsun

Datsun reveals sketches teasing first model

Reborn Datsun has revealed design sketches of its first model in 32 years which will make its world debut on July 15^th in New Delhi. The car will mark the return of the Nissan-owned Datsun brand after it was discontinued in 1986. The first new-generation Datsun model is a five-seater hatchback designed for growing economies like India, Russia, Indonesia and South Africa, targeted at an aspirational middle class that is fast embracing car ownership.

Internally known as the K2, the first Datsun model will be based on the Nissan Micra platform and will get its three-cylinder, 1.2-liter gasoline engine but with different tuning. Although no interior pics were provided, it is believed the gear lever and handbrake will be positioned on the center console to free space between the front seats.

In direct competition with the Hyundai i10 and Maruti Wagon R, the Datsun hatch is expected with a sticker price of around Rs. 3.2 lakh when it goes on sale in mid-2014.

July 2, 2013
Datsun unveiling sub Rs. 4 Lakh hatchback on July 15th

India will witness the revival of the iconic Datsun brand at Kingdon of Dreams in Gurgaon, Haryana on the 15^th of July this year. Datsun has announced that the first car of their comeback will be unveiled at the event, and Carlos Ghosn, global CEO of the Renault-Nissan alliance, is expected to do the honours. The new Datsun will be a hatchback based on the previous generation Nissan Micra.

The new car is expected to arrive with a host of styling changes compared to the dated Micra, and will be smaller in terms of exterior dimensions but roomier inside. It will be powered by the Micra’s 1.2 litre petrol engine with no information about a diesel unit yet.

Datsun is aiming to sell 1.50 lakh to 2 lakh cars in India every year and is therefore expected to price their models very competitively. In agreement with their philosophy of quality at a budget, rumours are that the Datsun hatchback will be priced under Rs 4 lakh. This puts it into direct competition with the likes of the Maruti Suzuki Alto 800 and Hyundai Eon, which offer comparatively smaller engines (796 and 814cc respectively). The Datsun may already have an advantage, being more powerful than all its rivals while also matching their fuel efficiency.

A larger model with a seven-seater option is also being planned for the Datsun range of cars in India. This model is expected to compete with the likes of the Maruti Suzuki Ertiga. and the Japanese automaker plans to launch all three models at the 2014 Auto Expo.

June 13, 2013
Datsun Making Global Comeback In India In July

32 years after removing it from its lineup, Nissan is all set to revive the venerable Datsun brand in markets like India, South Africa, Russia & Indonesia. Carlos Ghosn, global CEO of Renault-Nissan, will formally launch the brand at the Kingdom of Dreams in New Delhi on the 15th of July this year. Also expected is the unveiling of the first Datsun model, which will be a five-door hatchback costing less than Rs. 4 Lakh.

India is a tough market and it’s not going to be a picnic for us, but we believe Datsun can crack it with modernity and a superior product.

– Vincent Cobee, Corporate VP, Datsun Business Unit

Datsun is targeting the budget end of the market primarily, hoping to sell large volumes of cars. Nissan is depending heavily on Datsun to create a good blend of affordability and Japanese reliability in order to attract Indian consumers in the most competitive segment in the market. They hope that superior styling will help sway opinions, with the entire family sporting a prominent hexagonal grille for it to stand out among other new-age design elements.

Datsun Fairlady 240Z

The first model is expected to be a five-door hatchback powered by the same 1.2-litre 3 cylinder petrol engine as the Nissan Micra. Its expected to be as spacious as the Micra, but much lighter. Datsun says that it will have much superior performance and best in-class fuel efficiency. The car is expected to hit the market in mid-2014 and give tough competition to the Hyundai Eon/i10 and various Maruti Suzuki hatchbacks.

April 27, 2013