Tag: digital slr

Sony Launches the A99 Full Frame Camera (PR)
Sony alongside the new NEX VG30 and VG900 has announced a full frame image camera, dubbed The Alpha A99, a flagship priced at $2,800 or about Rs 1.5 lac. The company is targeting both professional photographers and leading filmmakers, with plenty of features that will appeal to both.

The glory all comes from a all-new 24.3-megapixel Exmor sensor, with an increased photodiode area for overly impressive low light quality images(up to ISO 102,400). The camera also features what Sony’s calling the “world’s first dual-AF system,” which includes two different phase-detect AF systems, including the same 19-point system on the A77, plus an additional 102 points on the imager itself.

Video capabilities include 1080/60p and 24p options with AVCHD 2.0, uncompressed output through HDMI and phase-detect focus support in video mode.Other features include

Sony a99
- 6 frames-per-second burst mode
- 14-bit RAW output for stills
- 1.229-million dot, 3-inch Xtra Fine twilt-and-swivel LCD
- OLED viewfinder
- 34-degree viewing angle and color tone adjustment control
- 25.9 ounces
- Price: $2800 body only
We are expecting it to Hit India for similar pricing by the end of the year.

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SAN DIEGO, Sept 12, 2012 – Sony’s long awaited ?99 digital camera sets a new performance standard for professional-class DSLRs, combining all of the benefits of full-frame imaging with the responsiveness and speed of Translucent Mirror Technology.

The successor to Sony’s flagship ?900 DSLR, the ?99 camera features a brand new 24.3 MP full-frame image sensor, a unique dual phase-detect AF system and a host of other innovative technologies that work together to deliver the best image and full HD video quality in the history of Sony’s acclaimed line of ?  cameras.

“The new ?99 camera is the ultimate combination of Sony’s expertise and rich history of image sensor production coupled with our truly innovative approach to camera design” said Mike Kahn, director of the alpha interchangeable lens camera division at Sony.  “It redefines what can be accomplished with a full frame DSLR camera.”

New Levels of Imaging Performance and Response

The flagship ?99 model combines its new 24.3 effective megapixel Exmor® CMOS sensor with a highly advanced BIONZ image processing engine, delivering unprecedented levels of performance in both still and video shooting.

The full frame sensor is enhanced by a newly-developed separate multi-segment optional low-pass filter, increasing its resolving power.  Assisted by an all-new front-end LSI, the BIONZ engine can process massive amounts of image signal data from the sensor at very high speeds. Together with a powerful new area-specific noise reduction (NR) algorithm, it allows to the camera to achieve 14-bit RAW output, rich gradation and low noise.

The evolved BIONZ processor also gives the ?99 model a maximum sensitivity range (in expanded sensitivity mode) as wide as ISO50 – 25600 – a range of nine stops.  Its unprecedented processing power enables the camera to shoot a burst of images at up to six frames per second at full resolution or up to 10 fps in Tele-zoom high speed shooting mode.

The new ?99 digital camera features a unique dual AF system, a world’s first for digital cameras.  This camera’s main focusing system – a 19-point AF system with 11 cross sensors – is complemented by a 102-point focal plane phase-detection AF sensor overlaying the main image sensor. Harnessing the power of Translucent Mirror Technology, light is passed to both phase-detection AF sensors simultaneously and continually, measuring subject distance and position more completely than other cameras.  This unique Dual AF System permits ultra-fast, accurate autofocusing that maintains tracking focus even if a subject temporarily leaves the frame.

The AF-D (depth) continuous autofocus mode* utilizes the Dual AF system for wider and more dense coverage of the frame, significantly improving AF performance with fast or erratically moving subjects against complex backgrounds. Additionally, during movie shooting, AF Duration control provides reliable depth focusing information and ensures that the camera maintains proper focus on its subject when objects or people cross the focal plane.

A new AF range control allows photographers to manually select foreground and background distance to which the AF system will not respond, especially useful for shooting fast moving sports or animals through a nearby wire mesh or in front of a complex background that commonly distracts camera AF systems.

Crafted for Videographers and Movie-makers

The new ?99 camera’s video capabilities build on Sony’s expertise in developing professional motion picture cameras, combining the unmatched resolving power and sensitivity of the full-frame sensor with several advanced features optimized for professional video production.

The flagship ?99 model is the first full-frame DSLR to offer Full HD 60p/24p progressive video recording to meet AVCHD™ Version 2.0 specifications and Full-time Continuous AF Movie mode, allowing smooth, non-stop tracking of moving subjects. Other enhancements include real-time Full HD video output via HDMI®, and uninterrupted ‘dual-card’ recording using both of the camera’s media slots.

For added convenience while shooting video, a new silent, programmable multi-control dial on the front of the camera body allows silent adjustment of common settings during shooting including exposure compensation, ISO sensitivity, shutter speed, aperture and much more.

The camera’s audio features are designed to meet the demanding needs of serious videographers. An audio level display and adjustable audio record levels are joined by a headphone jack for accurate in-the-field monitoring.  Additionally, the multi-interface shoe provides balance audio input for the optional XLR-K1M adaptor kit, which adds a high-quality mono shotgun microphone and pro-standard XLR connections for dependable audio acquisition.

Uncompromised Handing for Advanced Photographers

The camera’s XGA OLED Tru-Finder™ viewfinder offers 100% frame coverage on the viewfinder screen with exceptional brightness, contrast, clarity and resolution, ensuring a detail-packed view of the desired scene and subject.  The unique electronic viewfinder will also maintain a 100% field of view with DT lenses that are optimized for APS-C sensor cameras, converting the angle of view automatically for image recording and display.

Complementing the Tru-Finder EVF is a three-way tiltable 1229k-dot (VGA equivalent) XtraFine LCD™ display with WhiteMagic™ technology to boost overall screen brightness.  It’s especially useful for framing and shooting with the LCD in outdoor, sunny conditions.

Despite its impressive pro-class credentials, the ?99 camera is the world’s lightest 35 mm full-frame interchangeable-lens digital camera. Constructed of high-rigidity magnesium alloy panels, it weighs in at just 733g (without lens and battery).  Translucent Mirror Technology, which eliminates the need for a full-frame moving mirror mechanism and heavy glass pentaprism, also contributes to the extremely light design.

Additionally, the camera is weather-sealed and all buttons and controls have been ruggedized.  A redesigned shutter block, tested to approximately 200,000 releases, further ensures the camera’s stamina and reliability.

The camera’s enhanced ergonomics include a re-designed grip and differentiated designs of several switches and buttons that allow for intuitive fingertip operation. A new exposure mode dial lock prevents accidental rotation, and a newly-developed Quick Navi Pro interface gives quick, intuitive one-handed access to common shooting parameters and controls.

The new model can also be operated via remote PC connection. Supported functions include switching between still and video shooting plus automatic transfer of still images from camera to PC for an improved studio workflow.

Designed for Professionals: New ? Lens and Accessories

The full-frame imaging capabilities of the ?99 camera make it an ideal partner for the new 300mm F2.8 G SSM II (SAL300F28G2) lens. Designed for demanding sports and wildlife applications, this bright super-telephoto offers a significantly improved optical design and handling compared with its predecessor. The Sony-developed Nano AR Coating assures flawless still images and HD video with reduced flare and ghosting, offering enhanced contrast.  Further, a new LSI drive circuit offers faster, more accurate autofocus with enhanced subject tracking.  The new lens is also dust- and moisture-resistant, making it an ideal candidate for the toughest outdoor shooting assignments.

Additionally, a new wide-aperture Carl Zeiss® A-mount prime lens is now under development. Optimized for superb results with the camera’s new 35mm full frame image sensor, the Planar T* 50mm F1.4 ZA SSM will be available next spring.

Offered exclusively for the ?99 camera, the brand-new VG-C99AM vertical grip can house and manage three batteries in total (including the camera’s own on-board battery). Resistant to dust and moisture, the grip is ideal for lengthy shooting sessions in the studio or outdoors.

The brand new, range-leading HVL-F60M is a powerful flash (GN60, in meters at ISO 100) with built-in LED light that’s ideal for creative applications with still image or movie shooting.  Smart functions include wireless multi-flash ratio control and Sony’s unique Quick Shift Bounce adjustment, while operation can be controlled quickly via the flash’s intuitive Quick Navi system. Also resistant to dust and moisture, the HVL-F60M flash comes supplied with a bounce adaptor for flash and a color conversion filter for use with LED lighting.

Compatible with 49mm and 55mm diameter lenses, the new HVL-RL1 Ring Light offers highly effective LED illumination of small subjects and is ideal for macro shooting**. Its high output level (approx. 700 lx/0.3m) is approximately four times brighter than the previous model, and operation can be switched between full-ring illumination and half-ring illumination.

The new XLR-K1M XLR Adaptor Kit is designed to meet the most demanding audio needs. It provides two pro-standard XLR terminals for connecting the ?99 camera with professional microphones and mixing consoles and offers MIC/LINE input selection and separate adjustment of two channel levels to maximize operating flexibility.  The adaptor kit comes supplied with Sony professional ECM-XM1 monaural shotgun microphone, but may also be used with a wide range of professional microphones. An optional bracket is required when using the XLR-K1M kit with the ?99 model.

The RMT-DSLR2 Remote Commander allows wireless shutter release for still images and start/stop control of video shooting. It’s compatible with the new ?99 models as well as other ? A-mount and E-mount cameras that include a remote control receiver.

Styled to reduce carrying fatigue, the new LCS-BP3 Backpack can hold the ?99 camera body, an attached telephoto zoom lens plus the VG-A99AM vertical grip as well as three to four spare lenses, accessories and a laptop up to 15.5”.

The ADP-MAA is a new shoe adaptor that allows Multi Interface Shoe cameras to be used with Auto-lock Accessory Shoe accessories. This adaptor will be supplied with the new HVL-60M flash and HVL-RL1 ring light mentioned above.  Conversely, the ADP-AMA shoe adaptor allows Auto-lock Accessory Shoe cameras to be used with Multi Interface Shoe accessories.

Lastly, the PCK-LM14 Screen Protector Semi Hard Sheet safeguards the camera’s LCD screen against dust, scratches and fingerprints, and is supplied with a separate protector sheet for the top display panel.

Sony’s new SDXC memory UHS-1 memory card, SF-64UX (64 GB) is ideal for burst shooting with the ?99.  It’s ultra-high speed interface (UHS-1) compatibility offers high transfer speeds up to 94 MB/s (read) and rapid data rates when transferring large RAW files of video files to  PC.  The new cards are water-resistant and designed to perform under a wide range of operating temperatures.  For additional data integrity, Sony’s File Rescue Software can help recover photos and videos that may have been accidentally deleted.

Pricing and Availability

The ?99 full-frame digital system camera will be available this October as body-only for about $2800.

The SAL300GF28G2 lens will be available this November for about $7500.

The VCG-C99AM vertical grip, HVL-F60M flash and HVL-RL1 ring light will be available this October for about $380, $550 and $350, respectively.  The XLR -K1M XLR adaptor kit and RMT-DSLR2 remote commander will also be available in October for about $800 and $30, respectively.

The LCS-BP3 backpack and PCK-LM14 screen protector will be available in October as well for about $160 and $17, respectively.

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September 12, 2012
Pentax Launches new K-30 Weather-sealed DSLR (PR)

Pentax has today announced a new Weather sealed K-30 DSLR with a 16 MP APS-C CMOS sensor with an ISO range that extends up to ISO 12800 (expandable to ISO 25600). The camera body is both resistant to rain as well as to dust and temperature extremes.

According to Pentax this is one of the cheapest cameras to offer those features. The camera also features a 3-inch TFT LCD display with a resolution of 921,000 dots.

The K-30 is also capable of shooting 1080p video at 30, 25, or 24 frames per second, or 60 fps at 720p.

Available in black, white, and blue, the K-30 will go on sale in July. The body will be priced at $849.95 (Rs. 47,000) , while a $899.95 ( Rs. 50,000) kit will be available with a 18-55mm zoom lens.

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PENTAX Introduces New K-30 Digital SLR Camera

Featuring weather resistant capabilities, new mid-level DSLR is the perfect creative companion for active travel and outdoor photographers

Denver, CO (May 21, 2012) – PENTAX RICOH IMAGING AMERICAS CORPORATION today announces the introduction of its new weather and dust resistant digital SLR camera – the PENTAX K-30. Ideal for photographers with active outdoor lifestyles, the new PENTAX K-30 combines a compact, lightweight body with many advanced features found only in higher end DSLR camera models, such as a weather, dust and cold resistant body, a glass prism optical finder with 100% field of view, state-of-the-art autofocusing, and full HD video recording capabilities.

“No detail was overlooked when designing the dynamic new K-30 to be weather resistant,” explains John Carlson, Sr. Manager of Sales and Marketing, PENTAX. “Every seam, every button, every hinge has been weather sealed for adventure-proof creative photography. Whether enjoying outdoor activities such as hiking in the Rocky Mountains or on vacation cruising along on the Maid of the Mist at Niagara Falls, photographers can stop worrying about weather conditions and start focusing on capturing the perfect shot.”

In addition to its versatile weather-proof capabilities, the new K-30 offers features including high-speed burst shooting at a maximum speed of six images per second, a high-speed shutter unit with a top speed of 1/6000 second, and convenient dual electronic dials for quick, fingertip access to exposure control and several Auto Picture and scene modes. Coupled with an ergonomic grip that provides firm, comfortable control of the camera, and a sporty, functional design, the K-30 assures dependable, flawless performance in the field. The new K-30 is available in three body colors: Crystal White and Crystal Blue, with brilliant, glossy finishes reminiscent of the finish of an exclusive sports car; and Black, for a traditional SLR look. It is also compatible with all PENTAX K-mount lenses.

The new PENTAX K-30 will be available at retail outlets nationwide and online in July 2012 with a suggested retail price of $849.95 for body only, and $899.95 for the kit including the DA L 18-55mm zoom lens.

PENTAX Introduces smc DA 50mm f/1.8 Medium-Telephoto Lens

Compact, lightweight autofocus lens designed exclusively for PENTAX K-Mount interchangeable-lens digital cameras

Denver, CO (May 21, 2012) – PENTAX RICOH IMAGING AMERICAS CORPORATION today announces the introduction of its new smc PENTAX-DA 50mm f/1.8 medium-telephoto autofocus lens, which is designed exclusively for use with the company’s K-mount interchangeable-lens (ILC) digital cameras. Thanks to state-of-the-art optical design technology from PENTAX, the lens’ image coverage is optimized for PENTAX K-mount ILC cameras to deliver sharp, clear images from edge to edge. With a sleek, modern look and a lightweight body, the new PENTAX-DA 50mm f/1.8 lens was designed with versatility and flexibility in mind and is ideal for photographers of varying levels, from amateurs to professionals.

The PENTAX-DA 50mm f/1.8 lens will be available July 2012 with a retail price of $249.95.

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May 22, 2012
Panasonic Launches the DMC GX1 Micro-four Thirds Systems camera

Panasonic’s foray into Micro 4/3 system cameras has got them the fame they were looking for, but that does not mean they are stopping anytime soon. The company has just released the new DMC GX1 Micro 4/3 camera, which features a new revamped 16 megapixel ILC that includes a Live MOS sensor and Venus engine. It also has a maximum ISO of 12,800 which seems high enough. Like other cameras these are also compatible with all micro 4/3 lenses from various manufacturers.

The Company says that the GX1 brings the build from the original GF1 and the robustness, the GF2 and GF3 failed to deliver. The cameras will be available in the last week of December and are expected to hit India by February 2012. Expect the price to be upwards of the 52k mark.

[toggle title_open=”Press Release” title_closed=”Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]PANASONIC ANNOUNCES NEWEST COMPACT SYSTEM CAMERA, LUMIX GX1 EXCELS IN SPEED, IMAGE QUALITY AND SIZE

The LUMIX GX1 Finds the Perfect Balance of Size and Performance – Making it the Ideal ‘Everyday’ Digital Camera for Professionals and Photo Enthusiasts Alike

SECAUCUS, NJ (November 7, 2011) – Panasonic today announces its latest Compact System Camera (CSC), the LUMIX DMC-GX1, which joins Panasonic’s award-winning LUMIX G Series of digital cameras, which are acclaimed for their high image quality with small and compact body and lenses. The new LUMIX GX1 features a 16.01-megapixel Live MOS sensor and Venus Engine, helping to ensure real-to-life images through excellent resolution, image rendering and color reproduction. Even in low-light situations and at maximum 12800 high ISO sensitivity, the LUMIX GX1 can produce stunning photos and videos, and because of its compact size it can be easily carried for daily use.

“Panasonic expects the LUMIX GX1 to please a lot of photo enthusiasts who have been eager for a technology upgrade comparable to the LUMIX DMC-GF1, which continues to be a very popular digital camera with dedicated followers who appreciate the compact size, yet high quality of photos and video,” said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “The LUMIX GX1 is an extremely flexible and capable digital camera with fast AF speeds and outstanding image quality. Plus with a built-in flash and a hot shoe allowing for accessories like an external view finder, the GX1 is a powerful compact system camera that is small enough to be a photographer’s everyday camera choice.”

The LUMIX GX1, like all the models in Panasonic’s LUMIX G Series of CSC, adopts Contrast AF for its focus system, so focusing is controlled by the image sensor. When compared with the Phase difference system AF, Contrast AF achieves higher accuracy especially when shooting with a bright lens with small F value. For instance, the accuracy of Contrast AF is approximately 90% while Phase difference AF is approximately 60% at F1.4. Additionally, with the precise Contrast AF system, the LUMIX GX1 achieves high resolution through an optimal balance of resolution and noise reduction, thus producing lifelike image rendering and highly precise Auto Exposure and white balance. To further advance the Contrast AF, the LUMIX GX1?incorporates full-area focusing, making it possible to set focus on any point in the field of view. With the LUMIX GX1’s 3.0-inch touch LCD screen, frame composition is intuitive and easy.

The LUMIX GX1 features an ultra high-speed Light Speed AF*, which means it can Auto Focus in approximately 0.09 second. This is achieved by reducing the detection time for focusing by the synchronizing the lens and sensor at 120 fps. Plus, the newly-added focus mode AFF (AF Flexible) locks on the focus when the shutter button is half-pressed, however, if the subject moves, the focusing is reset to get the best results. Combined with the Touch AF control, setting and focusing on the subject is incredibly easy and quick.

The touch-control system of the LUMIX GX1 lets users set the focus on the subject by simply touching it on the large, 460,000-dot wide-viewing angle LCD. Users can even release the shutter by touching the screen. Once locked on the subject with a touch, the LUMIX GX1 tracks the subject, even when it moves, using the AF tracking function. With a touch on the screen, users can select the part and the size of the AF area, choosing from 1-area AF, Multi-area AF with 23 AF areas and Pinpoint AF, which allows extremely precise focus setting.

Despite its compact size, the LUMIX GX1 is extremely intuitive to operate, with an optimized layout of control buttons, a mode dial and dedicated function buttons. Users can customize the two external buttons and two menus tabs to settings they most frequently use so they are easily accessible. In addition, a total of four custom setting patterns can be stored to the camera’s model dial – one on ‘C1’ and three on ‘C2.’ Furthermore, the LUMIX GX1 was designed to enhance its ergonomics, with a grip that fits naturally and comfortably in the hand, despite its flat profile and compact design. Plus, the LUMIX GX1 has a more tactile texture and the mode dial is easy to turn and features print that is easy to read and won’t easily wear.

The LUMIX GX1 can record 1920 x 1080 at 60i, with sensor output of 30p, full-High Definition videos in the AVCHD format which excels in both compression efficiency and compatibility with AV equipment for playback. In addition to the practical full-time AF, the Touch AF in video recording also lets users enjoy professional-like rack focusing. Just by pointing at the subject, the focus is shifted so it stands out. With a dedicated video record button on the top, users can instantly start recording videos while shooting photos without any having to make any extra setting adjustments. Along with the full-HD video capabilities, the LUMIX GX1 also features high-quality sound, recorded with Dolby® Digital Stereo Creator. Videos can also be recorded in MP4 format for playback on a PC or other portable electronic devices without having to convert the files.

Other features of the new Panasonic LUMIX GX1 compact system camera include:

• A new Level Gauge, which lets the camera detect the horizontal/vertical angle of view with its internal level working with the sensor. In addition, photos shot in portrait aspect will be automatically displayed vertically, regardless of which lens is used.

• One Push AE adjusts exposure with a single press of the “Fn” (Function) button when it is over/under exposed, which is especially useful when shooting outdoors with open aperture or indoors with fast shutter speed.?

• Dust Reduction System helps to eliminate dust or foreign matter getting inside the LUMIX GX1 when lenses are being changed. By placing a supersonic wave filter in front of the Live MOS sensor that vibrates vertically around 50,000 times per second, the filter repels dust and other particles effectively.

• Zoom operation can be controlled with touch control when either of Panasonic’s new LUMIX X Power Zoom lenses are attached. And the zoom speed can also be adjusted in two steps for more precise control.

• Popular iA and iA Plus modes for beginners looking for automatic shooting in both still and video modes.

• Increased energy consumption and an approximately 11%** longer battery life when compared to the LUMIX DMC-G3, which also uses the same battery pack DMW-BLD10.

The LUMIX G Series is a robust system of bodies and lenses, featuring a total of 14 Micro Four Thirds lenses including the new power zoom X lens – standard zoom lens, telephoto zoom lens, single focal length lens, wide-angle lens, fish-eye lens, macro lens, and even a 3D lens – to fit a variety of shooting scenarios and occasions.

The Micro Four Thirds System products are joining today’s Four Thirds System products to provide customers with even higher levels of performance in a digital interchangeable lens camera. In addition to LUMIX G lenses, the LUMIX DMC-GX1 can use any interchangeable lens that complies with the Four Thirds System standard via an optional mount adapter for the unlimited number of lens properties. The LUMIX GX1 system camera offers a wide variety of options to choose from to match every shooting situation and shooting style, including: external flashes, PL filters, ND filters, MC protectors, remote shutter, zoom level, battery packs, AC adaptor, DC coupler, straps, cases, bags and more. Plus, with the LUMIX GX1’s hot shoe on the top, users can attach the optional tilt-shift Live View Finder (DMW-LVF2), with approximately 1.4x and 1,440,000-dot equivalent, 100% field of view.

The Panasonic LUMIX DMC-GX1 will be available in black and silver bodies in mid-December and in the following kit options: DMC-GX1-X with the LUMIX G X VARIO PZ 14-42mm / F3.5-5.6 ASPH. / POWER O.I.S (H-PS14042) lens will have a suggested retail price (SRP) of $949.99; the DMC-GX1-K with the 14-42 standard zoom for an SRP of $799.99; and the DMC-GX1, body only for an SRP of $699.99.[/toggle]

November 8, 2011
Canon launches full frame C300 cinema camera

If you wanted to be a movies man and had a chunk of US$20000 to spend where, would you go? Look no further , Cannon has launched the new C300 Cinema camera to take on the likes of RED Epic and Alexa. The camera features EF or PL mount, 1080p capture, a pair of CF card slots, timecode and HD-SDI output.

It contains a Super 35mm CMOS sensor and delivers up to 4K resolution with Canon’s new “top-end” EF zoom lenses : two 14.5-60mm lenses and two 30-300mm.with three EF prime lenses in 24mm, 50mm, and 85mm variations. That CMOS sensor offers 1920 x 1080 pixels for the reds and blues and 1920 x 2160 for greens. Read the press release below for the full low down.

[toggle title_open=”Press Release” title_closed=”Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]A Star Is Born: Canon Launches New Digital Cinema Camera For High-Resolution Motion Picture Production

HOLLYWOOD, California, November 3, 2011/TOKYO, November 4, 2011 – Canon Inc. and Canon U.S.A., Inc. today raised the curtain on an all-new interchangeable-lens digital cinema camera that combines exceptional imaging performance with outstanding mobility and expandability to meet the demanding production needs of today’s motion picture industry. The camera, which features a newly developed Super 35 mm-equivalent approximately 8.29-megapixel CMOS sensor, will be available in two models: the EOS C300 Digital Cinema Camera*, equipped with an EF lens mount for compatibility with Canon’s current diverse lineup of interchangeable EF lenses for EOS single-lens reflex (SLR) cameras and new EF Cinema Lens lineup; and the EOS C300 PL Digital Cinema Camera*, with a PL lens mount for use with industry-standard PL lenses.

The introduction of the EOS C300/C300 PL coincides with the launch of the Cinema EOS System, marking Canon’s full-fledged entry into the digital high-resolution production industry. The new professional digital cinematography system spans the lens, digital cinema camera and digital SLR camera product categories.

Star-Studded Supporting Cast
Equipped with an EF lens mount, the EOS C300 is supported by an all-star cast of high-performance EF lenses, not only the wide array of interchangeable EF lenses for EOS SLR cameras that have earned the trust and respect of photographers around the world, but also the EF cinema lenses in the newly announced Cinema EOS System. When outfitted with a Canon EF lens, the C300’s peripheral illumination correction automatically corrects for vignetting in accordance with each lens’s optical characteristics, and enables iris control from the camera. Canon EF lenses also enable the recording of such metadata as the name of the lens used, aperture setting and shutter speed.i

Show-Stopping High-Resolution Full-HD Performance
The Canon EOS C300/C300 PL’s newly developed Super 35 mm-equivalent CMOS sensor incorporates approximately 8.29 million effective pixels and has a pixel size that is larger than that for conventional professional camcorders, enabling greater light-gathering capabilities for enhanced sensitivity and reduced noise. The sensor reads Full HD (1920 x 1080 pixels) video signals for each of the three RGB primary colors, decreasing the incidence of moiré while realizing high resolution with 1,000 horizontal TV lines.

Supported by a heightened signal read-out speed, the CMOS sensor reduces rolling shutter skews, a phenomenon prevalent with CMOS sensors in which fast-moving subjects may appear diagonally distorted. Additionally, the powerful combination of the sensor with Canon’s high-performance DIGIC DV III image processor facilitates high-precision gamma processing and smooth gradation expression.

In addition to MPEG-2 Full HD (MPEG2 422@HL compliant) compression, the EOS C300/C300 PL employs 4:2:2 color sampling for high-resolution performance that minimizes the appearance of “jaggies” at chroma edges. Additionally, with a maximum recording rate of 50 Mbps, the camera supports the recording of high-quality video.

The camera’s video and audio recording file format adopts the industry-standard MXF (Material eXchange Format), an open source file format ideally suited for non-linear editing systems. Recording to versatile, readily available CF cards, the EOS C300/C300 PL realizes high cost-performance and, equipped with two CF card slots, makes possible the simultaneous recording of video data to two CF cards.

Ready for Action
With a compact body design measuring 5.2 (w) x 7.0 (h) x 6.7 (d) inches, the Canon EOS C300/C300 PL delivers exceptional maneuverability, enabling shooting from vantage points all but inaccessible to large cinema cameras, such as close to the ground for high-impact low-angle shots, and alongside walls. In accordance with on-location shooting needs, the camera can be outfitted with a handle, grip, thumb rest and monitor unit, and offers an array of industry-standard terminals, including HD/SD-SDI video output for the external recording of high-quality video content. When using a WFT-E6B wireless file transmitter for EOS digital SLR cameras (sold separately), the EOS C300/C300 PL can be controlled remotely by means of such common devices as smartphones or tablet PCs.

The camera is equipped with four start/stop buttons positioned at various locations to satisfy any preferred camera-holding style, and can be outfitted with a variety of third-party accessories, including matte boxes, follow focuses and external video and audio recorders. The unit also achieves seamless integration with third-party editing systems and provides added peace of mind through its dust-proof, drip-proof construction and built-in cooling system.

The new camera allows users to adjust image quality to match that of professional camcorders and EOS-series digital SLR cameras, and offers Canon Log Gamma, enabling flat image quality with subdued contrast and sharpness for maximum freedom in post-production editing and processing. In addition to frame rates of 59.41i, 50.00i, 29.97P, 25.00P and 23.98P, the EOS C300/C300 PL features a 24.00p mode, matching the 24 frame-per-second frame rate of film cameras for high compatibility with common film-production workflows.

Other features include fast-motion shooting, achieved by capturing fewer frames per second to create action up to 60x normal speed, and slow-motion down to 1/2.5xii made possible by capturing more frames per second. Frame rates between 1 and 60 frames per second (fps)iii can be adjusted in increments of 1 fps. Additionally, a selection of Custom Pictures lets users freely adjust image quality for greater control over how content looks.

Pricing and availability
The Canon EOS C300 (EF mount) digital cinema camera is scheduled to be available in late January 2012 for an estimated list price of $20,000. The Canon EOS C300 PL (PL mount) digital cinema camera is scheduled to be available in late March 2012 for an estimated list price of $20,000.

For more information and to view online demonstration footage of the new products please visit: www.canoncinemaeos.com

About Canon Inc.
Canon Inc. (NYSE: CAJ), headquartered in Tokyo, Japan, is a leader in the fields of professional and consumer imaging equipment and information systems. Canon’s extensive range of products includes copying machines, inkjet and laser printers, cameras, video equipment, medical equipment and semiconductor-manufacturing equipment. Originally established in 1937 as Precision Optical Industry, Co., Ltd., a camera manufacturer, Canon has successfully diversified and globalized to become a worldwide industry leader in professional and consumer imaging systems and solutions. With over 195,000 employees worldwide, Canon has manufacturing and marketing subsidiaries in Japan, the Americas, Europe, Asia and Oceania; and a global R&D network with companies based in the United States, Europe, Asia and Australia. Canon’s consolidated net sales for fiscal 2010 (ended December 31, 2010) totalled $45.8 billion (at an exchange rate of ¥81 = US$1). Visit the Canon Inc. website at: www.canon.com

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With more than $45 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks fourth overall in patent holdings in the U.S. in 2010†, and is one of Fortune Magazine’s World’s Most Admired Companies in 2011. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss.[/toggle]

November 4, 2011
Olympus PEN E-PM1 Mini Announced for US$ 500 and September launch
Olympus has finally made the PEN E-PM1 Official and that too for a pretty ginormous 500 US $ or about 2500o Indian, including a 14-42mm f/3.5-5.6 kit lens. The company is calling it “the easiest PEN to use,” yet the Olympus PEN is possibly the most impressive Micro four thirds series camera.

Specs Include
- New simpler user interface
- 23 Scene-Select modes
- 3-inch 460k-dot LCD
- 1080i HD video capture
- RAW shooting
- ISO 12,800
- Manual, Aperture Priority, and Shutter Priority shooting modes.
- purple, pink, brown, white, silver, and black color options
[toggle title_open=”Full Press Release” title_closed=”Full Press Release” hide=”no” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]

The World’S Smallest Olympus PEN Is Also The Most Affordable: The PEN E-PM1 Packs Mega Power In A Micro Body For Under $500

Small, Easy and Stylish Compact System Camera Ships in September and Fulfills the Promise of a Camera with Impressive DSLR Image Quality and HD Video in a Mini Camera Body

CENTER VALLEY, Pa., August 25, 2011 – The wait is over! Starting next month, the smallest, lightest, and the most portable Olympus PEN camera – the PEN E-PM1 – will be available at the affordable price of $499.99. The Olympus “PEN Mini” comes in six stylish colors (purple, pink, brown, white, silver and black) to suit your personal style. The PEN E-PM1 packs a powerful punch with the same amazing image quality, lightning-fast speed, and 1080i high-definition (HD) video offered by the recently introduced PEN E-P3 and PEN E-PL3.

The “PEN Mini” is also the easiest PEN to use, with simple controls that enable you to effortlessly access the power of digital photography. A step up from a point- and- shoot camera, the Olympus PEN E-PM1 features a new user interface that takes the guesswork out of capturing the perfect shot. A simple one-touch button enables you shoot HD video. iAuto and scene select modes enable you capture images with ease and speed, and six built-in Art Filters enable you explore your artistic side. The Olympus PEN E-PM1 puts the portability of a point-and-shoot with the performance of a DSLR in the palm of your hands.

“The Olympus PEN E-PM1 is the ideal camera for those interested in DSLR quality in a compact camera design. It’s fun to use, super powerful, and its small size means it’s the ‘goes anywhere you go’ PEN camera,” said Katie Roseman, senior product manager, Olympus Imaging America Inc. “Whether you’re recording your child blowing out the candles on a birthday cake, capturing an elaborate candle-lit table setting at your favorite restaurant or chronicling a vacation, you will never worry about missing a fun or spontaneous moment with the PEN Mini by your side.”

EASE OF USE

Operating the “PEN Mini” is more intuitive with the newly-designed user interface. Popular menu options such as Art Filters, iAuto, Scene Modes, and Movie are immediately available for your selection. On-screen graphics are easy to read on the 3″ LCD and even include a handy pop-up guide to help you understand every setting. The Olympus PEN E-PM1’s Live Guide system allows you to preview effects as you adjust them before the image is even captured. iAuto mode automatically identifies the scene you’re shooting; portrait, landscape, night portrait, macro, or sport and adjusts the settings to optimize results. Choose from 23 Scene-Select modes, including the new 3D mode, Fireworks, Sunset, Children, Macro and Panorama, and more that cover almost any shooting situation. The camera’s three-inch widescreen 460-dot high-resolution LCD is so big and bright it enables you shoot and share photos and HD videos with ease.

PROFESSIONAL IMAGE QUALITY

The new 12.3 megapixel sensor is the same size as those used in pro quality DSLRs. Olympus’ in-body image stabilization technology makes it possible to use any compatible lens from wide-angle to telephoto, for perfectly clear, crisp photos no matter what the shooting situation, even in low light. New Face Detection Auto Focus adjusts focus automatically on the subject’s eyes for the best shot every time. You no longer need to worry about subjects appearing too dark against a light background with the PEN E-PM1’s Advanced Shadow Adjustment Technology.

CREATIVE FREEDOM

Shoot up to 29 minutes of full 1080i HD video with Dolby Digital stereo sound using the direct HD Movie Button. Add more flair to your photos and videos with six in-camera Art Filters (Pop Art, Soft Focus, Grainy Film, Pin Hole, Diorama and Dramatic Tone). Every Art Filter can be used in all shooting modes, including HD movie mode. Art Filters can achieve dramatic results on the go without the need for a computer or editing software, so you can spend more time shooting and less time computing. A variety of interchangeable lenses, accessories and flashes are compatible with the Olympus PEN E-PM1 to support all different photography needs. High-precision engineering and an improved internal focusing mechanism have enabled the Olympus MSC (Movie+Still Compatible) lenses to autofocus quickly, smoothly and silently; perfect for stills and HD movies in stereo with amazing clarity. In any mode, from close up to landscape, 3D technology brings your images to another dimension. The 3D data is processed in-camera for easy display on 3D televisions or laptops.

LOW-LIGHT PERFORMANCE

Capture the life of the party with the PEN E-PM1’s super luminosity AF Illuminator LED beam, which allows the camera to focus faster in low-light. Stunning night-time photos are a click away with a maximum sensitivity of 12,800 ISO. Additionally, the “PEN Mini” provides the flexibility of an optional slide-on flash included with camera.

BLAZING SPEED

The Olympus PEN E-PM1 offers fast sequential shooting, enabling you to take up to five photos per second. Capture that perfect shot, even when your subject is moving. The new FAST (Frequency Acceleration Sensor Technology) AF System is able to focus at an incredible speed and offers 35 separate focus areas that are spread over nearly the entire sensor, which makes it possible for pin-point accurate focusing on small subjects wherever they appear in the frame. The TruePic VI image processor has been designed specifically for the Olympus PEN series, with two (dual core) processing engines for superb color and clarity.

AVAILABILITY

The Olympus PEN E-PM1 kit will be available starting in September 2011. The kit includes the PEN E-PM1 body, MSC M.ZUIKO DIGITAL 14-42mm, FL-LM1 Flash, USB cable, video cable, BLS-1 Li-Ion battery pack, Li-Ion battery charger, shoulder strap, OLYMPUS [ib] software CD-ROM, manuals and registration card.

U.S. PRICING / PRODUCT CONFIGURATIONS
Olympus PEN E-PM1 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom Street Price: $499.99

Journalists interested in more information, review units and high-resolution images of the Olympus PEN cameras and PEN lenses and accessories should contact Keith Gordon, Mullen Public Relations, 212-885-3218, [email protected], or Jennifer Colucci, Olympus Imaging America Inc., 484-896-5719, [email protected], or visit the Olympus website: http://www.getolympus.com.

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August 27, 2011
Canon 600D Rebel T3i Unboxing and Sample Shots
Check it out guys we got the new Canon 600d / Rebel T3i . Check out the unboxing of the camera below along with sample images at the bottom of this post.

PRODUCT PICTURES

SAMPLE PICTURES from The CAMERA

SPECIFICATIONS

Battery
- Battery type(s) Lithium ion
- Battery Charger Yes
Camera
- Optical sensor CMOS
- Light sensitivity ISO 100, ISO 125, ISO 200, ISO 400, ISO 600, ISO 800, ISO 1000, ISO 1200, ISO 1250, ISO 1600, ISO 2000, ISO 2500, ISO 3200, ISO 5000, ISO 6400
- Flash type Built-in
- Megapixels 18 megapixels
- LCD display size 3 inch
Connectivity
- PC Connection HDMI
General
- Camera Type Digital SLR
- Dimensions (H x W x D) 99.5 x 133.1 x 79.7 mm
- Weight 570 g
Other
- Cables A/V
Still images
- Still image resolution (max) 5184 x 3456 pixels
Video
- Video capture format(s) QuickTime (MOV)
- Video capture resolution(s) 1920 x 1080 pixels
May 7, 2011
Nikon Launches the D5100 Advanced Beginner DSLR with ME1 external Mic
Nikon has just announced their successor to the famous D5000 DSLR Basic Specs include
- Full HD video 1920×1080p at 30p
- 16.2MP sensor
- New HDR feature
- New special effects during video (selective colors, miniature effect, etc.)
- The already mentioned Night Vision option with ISO up to 102400
- EXPEED 2 processor
- Standard ISO 100-6400
- Stereo mic input
- 4 fps
- Quiet shutter mode
- Side swivel LCD screen
- EN-EL14 battery
Nikon also announced an External Microphone the ME-1. Specifically designed for D-SLRs, it lets you record movie clips in high-quality stereo sound with no AF-noise.

READ THE FULL PRESS RELEASE

The New Nikon D5100: Unleash Your Creativity

RRP:
Body Only – £669.99 / €777
18-55VR Kit – £779.99 / €904

Sales start date: 21st April 2011 (TBC)

London, UK, 5 April 2011: Nikon introduces a new D-SLR to its line-up, the D5100, which is packed with features to make shooting stills or full HD movies more exciting than ever. The D5100 will give you a new creative perspective thanks to its improved Vari-angle screen, special effects mode and full (1080p) HD Movie.

Jordi Brinkman, Product Manager for Nikon Europe, says: “The D5100 is a great camera that allows you to express your artistic side through impressive images and movies. You can shoot with creative effects and unique angles, all at the level of superior image quality seen in the D7000!”

Unique viewing angles
The successor to the popular Nikon D5000, the D5100 features an improved Vari-angle LCD screen. The screen now opens horizontally for greater maneuverability, even when using a tripod. This freedom of movement adds unparalleled creativity when using Live View, allowing shooting from virtually any angle. You can also view pictures and movies in more detail on the high resolution (approximately 921k-dot), 7.5 cm (3-in.) wide-viewing angle monitor.

The Live View function is a simple and intuitive way of taking pictures and with the D5100’s dedicated switch it is even more straight-forward to operate. When using Auto mode you don’t even need to worry about the scene you are shooting, as Scene Auto Selector chooses the most appropriate settings to give you the best image.

Inspire your creativity
The D5100 has a newly introduced special effects mode to shoot amazingly unique pictures and full (1080p) HD movies. The range of seven effects include selective colour, where you select up to three colours to appear in the still or movie while other areas are monochrome, and miniature effect, which makes an image appear like a view of miniature scale. You can select which special effect to shoot in and they are directly accessible via the mode dial on the top of the camera.

Stunning HD movies
The Nikon D5100 makes it effortless to switch between shooting stills and movies as the D-Movie button is located next to the shutter release. This position gives a more stable grip on the camera when starting or stopping filming, or switching between shooting stills and movies. You can record all the action in full (1080p) HD at 24 / 25 / 30 fps whilst using the unique range of special effects and the AF-F will ensure your subject is always in focus. When you have finished you can use the in-camera-movie editing functions and it can all be viewed on HD television.

Nikon is also pleased to introduce an optional stereo microphone, the ME-1. Specifically designed for D-SLRs, it lets you record movie clips in high-quality stereo sound with no AF-noise.

Superior image quality
The D5100 makes it easy to achieve superior image quality, even in low-light conditions, with features inherited from the D7000. The DX-format 16.2 megapixel CMOS sensor, delivers rich colours and fine detail for both pictures and movies, whilst the powerful image-processing engine, EXPEED 2, maximizes the performance of the sensor for exceptional quality. Adding to this the D5100 has an expanded sensitivity range to further help capture brilliant images in challenging light conditions – the ISO ranges from 100 to 6400 and can be raised to ISO 25600 at Hi 2, for low-noise images that do not lose the details. Furthermore, there are a wide range of NIKKOR lenses which contribute to the D5100’s impressive image quality.

Nikon’s new High Dynamic Range (HDR) function and Active D-Lighting retain the detail when there are extreme contrasts in light. HDR takes two images at varying exposures in a single release, which are combined to produce a single image with a wider dynamic range.

Razor-sharp 11-point AutoFocus system
The 11-point AF system offers fast and precise autofocus coverage across the frame.
Four AF-area modes, including 3D-tracking AF, keeps your main subject in focus even if the composition changes quickly in action scenes. This can be accompanied with continuous shooting up to 4 fps to really capture fast moving subjects.

Key features
Vari-angle LCD monitor: View life at a unique angle with high resolution 921k dot wide-viewing angle screen
Live View with AF modes: Live View is a straight-forward way of taking pictures and AF modes keep the subject in focus
Special effects mode: New to the D-SLR range, effects including selective colour and miniature effect for more creative expression when taking stills or movies
DX-format, 16.2 megapixel CMOS image sensor with EXPEED 2: Inherited from the D7000 for exceptional quality even in poor lighting conditions
High ISO (100-6400) extendable to Hi 2 (ISO 25600 equivalent): Keeps the detail with low noise in low-light situations
D-Movie: Full (1080p) HD movies can be taken at up to 30fps. Simple edits can be made in-camera and movies can be watched on HDTV using the HDMI connectivity
High dynamic range (HDR): Gives detailed shots of high-contrast scenes by combining two shots taken within a single shutter release
Active D-Lighting: Retains details in highlights and shadows for well balanced images, even if the subject is moving
Continuous shooting at 4fps: You will not miss that all important fast-moving action shot
Retouch menu: Gives a range of post editing effects in-camera including movie edits and image resizing
Picture controls: Lets you set the look and mood of your images before you shoot. Choose from six settings: Standard, Vivid, Neutral, Monochrome, Portrait and Landscape
Scene modes: Automatically adjusts camera settings, including Picture Controls and Active D-Lighting, for optimal results. Sample photos appear on the display to help select the right mode
Front and back infrared receivers: ensure maximum usability of the optional ML-L3 remote control when taking self portraits or close-ups
GPS compatible: Records the exact location of the camera when a picture is taken by using the optional GP-1 unit
Dual integrated dust reduction system: Image Sensor Cleaning and Airflow Control systems keep dust away from the camera’s image sensor for clear, spot-free images
Stereo sound: Designed specifically for D-SLRs, Nikon’s optional Stereo Microphone, ME-1, lets you record movie clips in high-quality stereo sound, with no AF noise. Comes with windscreen and soft case accessories.
April 5, 2011
Sony India launches two new DSLR Cameras in INDIA, SLT-A55VL and SLT-A33
Sony India, Today launched two new full featured Digital SLR cameras. Both the cameras are Interchangeable lens digital camera with built-in flash. The first SLT-A33 Sports a 14.2 Megapixel Exmor CMOS sensor, listed Specs :
- 14.2 MP Exmor CMOS Sensor
- 7fps Continuous Shooting with Auto-Focus
- Quick AF Full HD Movie Recording
- Quick AF Live View
- 3D Sweep Panorama
- Included with versatile SAL1855 all-purpose lens
Priced at Rs. 37,990/-

The Second Is the SLT- A55VL which is slightly faster and a better performer with:
- 16.2 MP Exmor CMOS Sensor
- 10fps Continuous Shooting with Auto-Focus
- Quick AF Full HD Movie Recording
- Quick AF Live View
- 3D Sweep Panorama
- Included with versatile SAL1855 all-purpose lens
Priced at Rs. 47,990/-

Both come with a single lens kit, and are available at your nearest SONY dealers.
January 29, 2011