Huawei’s recent launch of the new P9 put a lot of attention on the brand, with claims that the smartphone camera can match DSLR quality shots.
This image recently posted by Huawei on its Facebook page, promoting the P9. Even though Huawei never directly claimed it was clicked with the P9. The caption read :
The #HuaweiP9’s dual Leica cameras makes taking photos in low light conditions like this a pleasure.
The EXIF data, however, spoke another story altogether. The photo was actually shot with a Canon 5D III using a 70-200 F2.8 L series lens. This reminds us of the bad marketing Nokia did with the Lumia 920 back in 2012.
Using DSLR images for marketing is more common than users expect. Most companies do it in their mainstream advertisements, and more so on social media.
Huawei issued an apology on the issue :
It has recently been highlighted that an image posted to our social channels was not shot on the Huawei P9. The photo, which was professionally taken while filming a Huawei P9 advert, was shared to inspire our community. We recognize though that we should have been clearer with the captions for this image. It was never our intention to mislead. We apologize for this and we have removed the image.
However, trust once broken is seldom regained, and Huawei seems to have upset a large chunk of its followers.
Claims in marketing media from brands often mislead users into expecting more from their phones. Claims like 2-day battery life, amazing cameras, and magical unicorns are made with phones that can barely manage to give average results.
With no regulations in place for marketing norms, a consumers knowledge becomes his best weapon against poor and unethical marketing warlords.
