WhatsApp business is an application aimed towards integrating various businesses with the WhatsApp platform in order to facilitate transactions between users and the respective company. Many Indian businesses like redBus and MakeMyTrip have already become an integral part of the platform. It was previously launched for just Android in the month of January 2018. Now, an iOS version of the same has been launched by the company.
About WhatsApp Business
As per sources, the first instance of the app was seen on the Mexican App Store. Shortly thereafter, the app was also spotted in France, Brazil and Panama. As mentioned before, the app provides direct connectivity between clients and businesses. WhatsApp business offers companies the option to create a tailored profile which can exhibit information regarding the business, like store hours, website link and a short “info” section that helps the user know more about the company.
Companies can even program some quick replies that will automatically be sent to customers when they message the business via the application. A greeting message can be created for clients to give the impression that the service is actively performing. Moreover, companies will be able to categorize their “WhatsApp customers” and label them as per their agenda. Also, the statistics option lets the business keep a check on how many messages it is receiving and how many sent messages have been read.
Pricing And Availability
WhatsApp Business is now available on the App Store in some countries: the first one is Mexico!
— WABetaInfo (@WABetaInfo) March 20, 2019
Is WhatsApp Business available in your country too? Let me know under this tweet! pic.twitter.com/Xo9cSWUqUF
Also Read: WhatsApp Co-Founder Urges Students To Stop Using Facebook
Businesses can use the service for free if they aim to reply to every customer in a 24-hour time frame. However, a fee is charged for a longer time period. It is very peculiar to see that WhatsApp took its fair share of time for bringing such an application to the Apple App store since this is one of the very few sources of revenue for the company. Global availability for the application hasn’t been achieved yet, although just like Android, WhatsApp Business will be available worldwide soon enough.
