In 2014, Lenovo acquired Motorola from then owner, Google. Lenovo, in 2016, decided to roll out Motorola phones with the name “Moto By Lenovo”. After almost an year of this decision, Lenovo is planning to re-introduce the brand “Motorola”, putting an end to its identity crisis.
In conversation with CNET during the Mobile World Congress 2017, Chairman and President of Motorola, Aymar de Lencquesaing mentioned the reason behind their decision to reintroduce the “Motorola” brand. de Lencquesaing said, “In 2016, we just finished transforming ourselves. We now have clarity on how we present ourselves”. The Motorola brand will be first [...]