Flipkart studied consumer trends and preferences between 1st January and 14th December 2014, and concluded that mobile phones and accessories are the most in demand products across India. Additionally, Delhi NCR ranked as the city with maximum purchases of mobile phones, beating Bangalore, Chennai, Hyderabad and Mumbai – in that order. Another set of stats by Amazon revealed that 60% of its customers belong to Delhi NCR.
Mobile phones and accessories, LED television sets and smart wearables are doing immensely well with customers. It has also been revealed that 69% of online customers were males -yes, that’s the sound of shattering stereotypes related to shopping.
| Top Selling Mobile Phones Brands | Top Selling Smart Wearables Brand | Top Selling TV Brands |
| Lenovo | Motorola | Vu |
| Motorola | Samsung | Micromax |
| Xiaomi | Apple | Samsung |
| Micromax | Moov | LG |
| Samsung | Honor | Panasonic |
The age group that dominates the e-retail space is 25 to 34 years, predominantly office-goers followed by students. Is that what you’re doing all day at work or in college then?
This huge shift to online shopping marks a significant development in the consumer-supplier relationship. As more and more buyers become tech savvy, the movement to online platforms gains immense importance, especially when it comes to electronic goods. Looks like it’s been a good day for technology.