Tag: PanasonicLumix

Panasonic’s GH3 mirrorless camera Launched with16.05MP, WiFi and 72Mbps HD video rugged shell. (PR)
Panasonic has teased, teased and teased its new G series camera, to finally launch it with interesting specs. The Micro-Four Thirds almost as bis as a DSLRs and loaded with features including dust- and splash-proof magnesium alloy body, you’ll find a 16.05-megapixel Live Mos sensor with 200 to 12,800 ISO natively with extension from 125 to 25,600. Alos in the mix is the Panasonic’s latest Venus engine, with 6 FPS burst shooting (20 in 4-megapixel mode).

Video is a major feature for Panasonic’s big baby, You’ll be able to shoot in either MP4, MOV, AVCHD or AVCHD Progressive, with a maximum bandwidth of “72 Mbps (ALL-Intra) / 50 Mbps (IPB).” The formats can be recorded using frame rates of 24, 30 and 60p (excluding MOV and AVCHD), and you’ll even be able work with SMPTE time-codes for syncing footage easily in post production.

The GH3 is equipped with two OLED displays, a 1,744k-dot electronic viewfinder (EVF) and 614k-dot, 3-inch LiveView(LV) swiveling screen. In our experience, we found that OLED displays tend to provide greater viewing clarity compared with typical TFT screens. Also a proximity sensor–located near the eyepiece–lets users switch between EVF and LV mode quickly.

Also announced is a new Lumix G X VARIO 35-100mm F2.8 zoom lens (70-200mm, 35mm equivalent) that features a constant F2.8 aperture The highlight of this lens is that it uses an inner focusing mechanism which does not extend during zooming and incorporates the company’s proprietary Nano Surface Coating for reduction of flare and ghosting during image capture.

Panasonic Lumix DMC-GH3 key specifications:
- New 16.05-megapixel Live MOS sensor
- Improved Venus Image processor
- Wi-Fi
- Weather-proof (dust- and splash-proof)
- Built-in 1,744k-dot, OLED electronic viewfinder
- 614k-dot, 3-inch fully articulating LCD display
- ISO 200 to 12,800 (Expandable to 25,600)
- 6fps in burst-mode shooting
- 1080p full-HD video recording
- RAW image capture
If you want the most indepth PR read below:

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THE ALL NEW GH3 – CHANGING PHOTOGRAPHY

Engineered For The Multimedia Photographer

September 17, 2012 (Secaucus, NJ) – Panasonic is proud to introduce the new Digital Single Lens Mirrorless DMC-GH3. The LUMIX GH3 is not just a compact, lightweight camera. It is an attractive, top-of-the-line mirrorless single lens system camera that is tough enough to withstand the extreme conditions of heavy field use.

The new Live MOS Sensor achieves high-resolution images with minimum noise. And the new Venus Engine attains high-speed, high-quality signal processing. These features combine to maximize shooting fun and operating ease. Another prominent feature of the LUMIX GH3 is a tough body that is rugged enough to stand up to professional use. It features a magnesium alloy full diecast body and advanced splash / dustproof construction that was achieved by sealing the sections of the camera body to enable shooting under extreme conditions. Although the LUMIX GH3 integrates features a class above other G Series models, it is still compact when compared with an SLR camera featuring equivalent performance and functions. The body has enabled a new control layout with three dials on the front and back as well as single-function buttons. The LUMIX GH3 allows users to capture images in extreme environments and provides superb mobility. It also records still images consecutively at a rate of about 6 fps. The LUMIX GH3 is proud to assume the role of Panasonic’s flagship digital single-lens mirrorless camera.

The video recording capability, which is highly acclaimed in the GH2, now comes with more variety of options in its format and bit rate to meet wide-ranging needs. It is packed with advanced technologies developed by Panasonic for professional video creation.

The LUMIX GH3 uses OLED displays both in its viewfinder and in the rear free-angle monitor. Panasonic has also developed optional accessories to expand the shooting possibility of DMC-GH3. A detachable battery grip DMW-BGGH3 for vertical viewing angle, integrates control featuring splash/dustproof design. The external TTL flash DMW-FL360L comes with wireless function and even integrates LED for video recording. A Stereo Shotgun microphone DMW-MS2 is also available. They represent a first of their kind for Panasonic LUMIX cameras.

Panasonic also offers a full lineup of lenses that reinforce the LUMIX GH3. The LUMIX G X VARIO 12-35mm / F2.8 ASPH. / POWER O.I.S. (H-HS12035) is currently on the market. In addition to this, Panasonic is releasing a new fast F2.8 telephoto zoom lens LUMIX G X VARIO 35-100mm / F2.8 / POWER O.I.S. (H-HS35100) to introduce with the LUMIX GH3. These two lenses achieve high resistance performance against splash and dust when combined with the LUMIX GH3.

The LUMIX G lens lineup includes a variety of models with superb image rendering, such as Leica lenses and smooth, silent power zoom lenses suitable for video recording. *This is the largest lineup of interchangeable lenses for a digital single lens mirrorless camera*. And Panasonic will continue to develop and introduce new lenses with distinctive features.
*As of 17, September 2012.

Delivering the highest ever picture quality with a new Live MOS sensor
The DMC-GH3 realizes high-quality photo images with real-to-life details through excellent resolution, image rendering and color reproduction; high-grade lens and precision AF achieves high resolution, optimal balance of resolution and noise reduction achieves lifelike image rendering and high precision auto exposure and white balance with live light metering results in faithful color reproduction.

The newly developed 16.05 effective megapixel Live MOS sensor boasts wide dynamic range and high sensitivity image recording even at ISO 12,800 or ISO 25,600 in extended mode. The key point here was reducing noise, for which Panasonic focused on the following three areas: (1) minimizing noise in the sensor, (2) preventing sensor noise from entering the output signal, and (3) preventing noise from entering the signal processing circuit, power supply line and grounding line. To reduce noise, it is also important to design the power supply wiring and the signal wiring connected to the engine to be as close to the same length as possible. These measures not only suppress noise but also help to improve processing speed. Standard sensitivity is from ISO 200 to ISO 12,800, but the user can set sensitivity to ISO 125 or ISO 25,600 by using an extension function. The LPF (Low Pass Filter) has been also newly designed to minimize generation of moire while drawing maximum resolution of the image out of the sensor.

The image processor Venus Engine is also refined to achieve superior noise reduction. With a combination of 3DNR (3D Noise Reduction) and MNR (Multi-process Noise Reduction), both bright area and dark area are faithfully reproduced with minimum noise across the entire focusing range in high sensitivity image recording.

The built-in flash is enhanced to feature more power and flexibility. The new built-in flash of GN12 equivalent (ISO 100 •m) / GN17 equivalent (ISO 200 •m) covers 24mm wide angle of view. Synchronization for flash dimming and exposure compensation is available with adjustment of 1/3EV Step ±3EV. Manual control and a sync terminal are newly added for more versatile use of external flash.

The GH3 also integrates HDR (High Dynamic Range) to cope with the extreme bright and dark contrast that you get, for example, with backlighting, or when consecutive photos are taken with different exposure levels and overlapped. Blown highlights and blocked shadows are then deleted and a single photo is composed. All processing is done in the background, so you can take your next shot without having to wait, ensuring that you don’t miss a photo opportunity.

Other practical shooting functions including Time Lapse Shot or Multiple Exposure are available on DMC-GH3. The electronic shutter with silent operation prevents pixel declination which is undesirable in photographing of commercial products.

Awesome quality of video for unlimited expressions – versatile recording formats, bitrate and frame rates?
Panasonic defies the conventional boundaries of a digital camera elevating the potential of video recording capability even higher. Users can freely choose the format from AVCHD, AVCHD Progressive, MP4 or MOV with the frame rate at 60p(NTSC), 30p(NTSC) or 24p according to the usage*. The DMC-GH3 is capable of recording ultra high bit rate video recorded at 72 Mbps (ALL-Intra) or 50 Mbps (IPB). And it is capable of recording continuously for an unlimited time**.

Heat generated during long continuous recording can cause problems. It not only affects internal components but can also degrade image quality. Effective thermal diffusion is an essential design challenge. By drawing on the expertise accumulated through its many years of developing camcorders, Panasonic has revamped and redesigned the electronic parts arrangement and internal structure to achieve the optimum layout. This has eliminated heat problems in the LUMIX GH3.

When recording the video in MOV, AVCHD Progressive and AVCHD, the DMC-GH3 automatically generates multiple seamless files for continuous recording. During playback, the AVCHD Progressive / AVCHD files are reproduced with seamless, interruption-free continuity. The DMC-GH3 also embeds SMPTE-compliant Time Code either in Rec Run or Free Run count-up methods, which makes it easy to synchronize the multiple video footage or sound source in the post production workflow. Time Code Value can be started at any point of [Reset], [Manual Input] and [Current Time]. Drop frame or Non Drop Frame time code is selectable***.

For high quality sound recording, DMC-GH3 adopts Dolby Digital® for AVCHD?Progressive /AVCHD videos and linear PCM(LPCM) for non-compressed video recorded in MOV. In addition to the built-in stereo microphone, the GH3 is equipped with two 3.5mm terminals for an external microphone and headphones to facilitate sound recording.

The DMC-GH3 also features Creative Video mode: Exposure mode and Slow/Fast-Motion mode. In the Exposure mode, four manual video modes: Program AE / Aperture-Priority / Shutter-Priority / Manual Exposure can be selected and they will faithfully reflect your shooting intent, and give you a wide range of video images. The Slow/Fast-Motion mode enables slow-motion (40% / 48% / 80%) and fast–motion (160% / 200% / 300%), all in Full-HD.

Not only full-time AF, AF Tracking and Face Recognition AF are also available. The Touch AF in video recording also lets users enjoy professional-like rack focusing. Just by pointing at the subject, the focus is shifted to it and lets it stand out to attract attention.

*60p(NTSC) video recording is not available in AVCHD and MP4 video recording.
**In the model for PAL areas, motion image can be recorded up to 29 min 59 sec.
***Available in the model for NTSC regions.

Intuitive response with nimble movement
All cameras in the LUMIX G assortment adopt Contrast AF for their focus system. Compared with the Phase difference system AF, the Contrast AF boasts higher accuracy when shooting with a bright lens with a wide open aperture.

The DMC-GH3 features ultra-high-speed AF which makes it possible to capture fast-moving subjects clearly. Both accuracy and speed are improved over high-end DSLRs with Phase difference AF with the GH3’s advanced Contrast AF system. The camera and the lens exchange the digital signal at 240 fps to minimize the time to focus. Together with the quick start-up and short release time lag, the DMC-GH3 never lets photographers miss fleeting shooting opportunities.

The DMC-GH3 boasts high-precision, high-speed dual OLED (Organic Light-Emitting Diode) displays for LVF (Live View Finder) and rear monitor. Increasing the resolution of the display area to 1,744K-dot equivalent, the new 16:9 Wide Screen LVF boasts approx.1.34x / 0.67x (35mm camera equiv.) magnification and 100% field of view and eye point of approximately 21 mm. By adopting the OLED display, the time lag is minimized dramatically compared with the predecessor DMC-GH2. The image output between the LVF and the rear monitor is switched automatically with the eye sensor on the LVF, which features options of sensitivity – high, low and off – to reduce accidental activation of the rear monitor.

The 3.0-inch 614K-dot free-angle OLED rear monitor (3:2 aspect) with wide-viewing angle rotates 180° to the side and tilts 270° up and down offers approx. 100% of field of view. The OLED rear monitor adopts static touch control for smoother operation either in shooting or in playback.

The DMC-GH3 captures moving subjects clearly with the burst shooting at 6 fps in full resolution (max. 18 consecutive shots of RAW+JPEG) and 20 fps in 4-megapixel recording using an electronic shutter(max. 80 consecutive shots of JPEG).

The DMC-GH3 comes with a Level Gauge which lets the camera detect the horizontal/vertical angle of view with its internal level working with the acceleration sensor. Photos shot in a portrait aspect will be automatically displayed vertically whichever lens is used.

Superb controllability and rugged design
Panasonic developed DMC-GH3 in pursuit of the best-balanced body design possible with the ergonomic grip and optimum layout of control buttons and dials. Each button has a single function to allow intuitive operation. Major controls such as shutter speed, exposure compensation, ISO and white balance settings can be quickly adjusted with the front/rear dials and rear jog dial. Users can customize a total of 7 function buttons (5 in buttons and 2 in the touch menu tab) by allotting a function they use often. The control panel is fully redesigned enabling even more intuitive operation. Using the LUMIX G Series’ first detachable battery grip with integrated controls for vertical shooting angle, which was developed concurrently with the LUMIX GH3, the user can operate the dials and buttons easily in virtually the same way when shooting horizontally.

The new LUMIX GH3 is tough enough to withstand heavy field use. The main structural features of the LUMIX GH3 are its magnesium alloy full diecast frame and splash / dustproof construction.

Like previous models, the LUMIX GH3 has many moving parts, such as the free-angle OLED rear monitor. Thus, ensuring a high level of splash / dust resistance was not an easy task. In particular, careful attention was given to the popup flash. To prevent vignetting caused by the lens, the popup flash incorporates a sliding mechanism that raises the flash to its operating position. Panasonic has taken thorough measures to prevent the entry of dust and water from this section. There are also splash/dust-proof interchangeable lenses (LUMIX G X VARIO 12-35mm / F2.8 ASPH. / POWER O.I.S. and LUMIX G X VARIO 35-100mm / F2.8 / POWER O.I.S.) and the new Battery Grip DMW-BGGH3 to secure its high resistance.

5. A variety of interfaces
The DMC-GH3 comes with a variety of connection terminals for more flexible shooting options. The newly added 3.5mm microphone jack allows high quality audio recording using an external microphone. It also comes with a 3.5mm headphone jack enabling monitoring the recorded audio while shooting video real-time. The DMC-GH3 is also capable of real-time image output not only on the OLED display (LVF or the rear monitor) but also on the external monitor via an optional HDMI mini cable simultaneously while recording video. It is suitable for professional video that requires serious monitoring of the imagery. Users can choose to output only the recording content or the content with the setting menus individually depending on the display.

In addition to these, the DMC-GH3 offers remote control with optional Remote Shutter DMW-RSL1 and AV output (Audio 2ch, Composite). The compatibility with the UHS-I (Ultra High Speed I) SDXC/SDHC Memory Card allows faster data writing even in RAW recording mode.

6. Wireless connectivity via Wi-Fi ®
The DMC-GH3 integrates a built-in Wi-Fi® module for wireless connectivity (IEEE 802.11 b/g/n) to expand shooting possibilities. A smartphone or a tablet can be used to remote control and a remote monitor. What the camera is seeing is displayed live smoothly on the smartphone/tablet, and it is possible to set various controls including focus, exposure compensation, ISO, WB and Photo Style in addition to shutter release via live view using Wi-Fi.

After shooting, images including RAW files can be transferred to a smartphone or tablet immediately. Users can choose to upload images to the LUMIX CLUB Cloud Sync. Service via Wi-Fi- tethering and to send them to the DLNA (Digital Living Network Alliance) -compliant AV equipment via a wireless router at home. In addition, it is possible to tag the location information to the image by utilizing the GPS (Global Positioning System) log of a smartphone/tablet. All these flexible shooting / browsing / sharing styles are made possible with the DMC-GH3 and Panasonic’s dedicated application software “LUMIX LINK” for Android / iOS smartphones.

Archiving of images can be accomplished wirelessly with the DMC-GH3. Users can save precious images to the Panasonic’s exclusive “LUMIX CLUB Cloud Sync. Service”. In this cloud service, a personal folder is allotted to the GH3 users to upload image data anytime to transfer the image saved at this space to Facebook™, Flickr™, Picasa™, Twitter™ or YouTube™. With the LUMIX CLUB Cloud Sync Service, not only full-resolution photos but also HD quality videos can be synchronized among the compliant electronic devices you are using (e.g. PC, smartphone and AV equipment) or transferred to the websites you like. The Wi-Fi function also allows playback of images on the DLNA-compliant VIERA HDTV for viewing in private or public*.
*The wireless access point (router) is required.

7.?Creative Expression
The DMC-GH3 incorporates Photo Style and Creative Control for more unique expression tailored for the photographer.

With Photo Style, users can manually choose from 6 color types to get even more detailed image settings, or to match the shooting situation. In addition, the contrast, sharpness, saturation or noise reduction for each mode parameter can be customized in 11 steps and stored in memory. In Custom Mode, finely customized settings can be stored for easy recall and use.

The Creative Control lets you enjoy making the image even more impressive. A total of 14 filters are available – Expressive, Retro, High Key, Low Key, Sepia, Dynamic Monochrome, Impressive Art, High Dynamic, Cross Process, Toy Effect, Miniature Effect, Soft Focus, Star Filter and One Point Color. Most of the filters can be used in video recording, too. With the new GUI and menu tabs, switching filter effect is extremely easy and is possible to preview via the Live View. Effect parameter, defocusing area and exposure compensation are also adjustable.

8. Rich options for further expandability
Micro Four Thirds System products provide customers with even higher levels of performance in a digital interchangeable lens camera. In addition to LUMIX G lenses, the LUMIX DMC-GH3 can use any interchangeable lens that complies with the Four Thirds System standard via an optional mount adaptor DMW-MA1 and with the prestigious Leica M/R Lenses via DMW-MA2M or MA3R. This gives the user access to an unlimited number of lens properties.

Also, the LUMIX DMC-GH3 offers a wide variety of options to choose from to match every shooting situation and shooting style.

New Battery Grip DMW-BGGH3
The ergonomically designed Battery Grip DMW-BGGH3 enables the GH3 to offer a longer battery life of more than 1,000 pictures*. It offers comfortable grip and easy handling even when shooting vertically.
*When using LVF and the battery inside the body.

New External Microphone DMW-MS2
The new plug-in power type External Microphone DMW-MS2 with windjammer enables high quality audio recording. Directional control Stereo/ Shotgun is switchable in the menu. The holder is designed with a vibration absorption mechanism. This advanced external mic suppresses the camera’s motor noise and handling noise, to capture the sound that you’re aiming for.

New External Flash DMW-FL360L
The new GN36( ISO100?m) flash complies with useful bounce lighting. A wireless capability is handy for multiple-flash shooting. The LED light is especially useful for video shooting. Charging is fast at only about 2 seconds, to provide comfortable and easy flash shots.

• “AVCHD Progressive”, “AVCHD”, the “AVCHD Progressive” Logo and the “AVCHD” Logo are trademarks of Panasonic Corporation and Sony Corporation.
• Dolby and the double-D symbol are trademarks of Dolby Laboratories.
• HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.
• All other company and product names are trademarks of their respective corporations.
•This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
• Some accessories are not available in some countries.
• The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
• Design and specifications are subject to change without notice.

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September 17, 2012
Leica adds two new compact cameras, V-Lux 40 and APS-C laden X2 (PR)

Leica V-Lux 40

Leica has just upped their compact camera portfolio with two new cameras with design inspiration from earlier an earlier Leica and a Panasonic Lumix camera. The V-Lux 40 looks like the Lumix DMC-ZS20 but has certain external differences like a recessed camera control a matte body and the Leica branding, on the inside the camera has a 14.1-megapixel 1/2.3-inch CMOS sensors, a 20x, 24-480mm f/3.3-6.4 optical zoom lens and 1080p video capture capabilities. The camera is priced at $699 ( Rs. 36500 ) which is more than double of the DMC-ZS20 which can be had for a mere Rs 13500.

Leica X2

The Leica X1 has also been upgraded to the new X2 and now boasts a 16.2-megapixel APS-C size CMOS sensor. The compact all-in-one includes a fixed 24mm Leica Elmarit f/2.8 ASPH lens, and a 2.7-inch 230k-pixel LCD. Optional Viso-Flex 1.4MP viewfinder with a 90-degree swivel function, along with a shoe-mounted mirror finder. The camera retains the X1’s original price of US $ 2000 (Rs. 1,08,000) and owners will get a free copy of Adobe Lightroom in the box contents.

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LEICA V-LUX 40: COMPACT CAMERA WITH AN EXTENSIVE RANGE OF FEATURES

Solms, Germany (May 10, 2012) – Leica Camera AG presents the V-Lux 40, a new addition to Leica’s digital compact camera portfolio. Incorporating numerous new features in comparison with its predecessor, the Leica V-Lux 30, this latest model offers greater performance of its 15.3-megapixel (effective 14.1 MP), 1/2.33″ CMOS sensor and a Leica DC Vario-Elmar 4.3–86 mm f/3.3–6.4 ASPH. lens with a zoom range now extended to 20×. As a result of the broadened range of focal lengths, now equivalent to 24 to 480 mm in 35-mm format, the Leica V-Lux 40 is a much more versatile camera. In addition, the LCD touch screen ensures the fast and simple handling of the camera. Its compact design, comprehensive functions and additional features, such as an integrated GPS module or video recording in full HD quality, make the V-Lux 40 the ideal companion for capturing lasting memories whether traveling the world or enjoying time with family at home.

The Leica V-Lux 40’s new 15.3-megapixel (effective 14.1 MP), 1/2.33″ CMOS image sensor guarantees outstanding picture quality in all situations. It enables a higher dynamic range as well as particularly low- noise images at sensitivities up to ISO 3200. In comparison to its predecessor, the Leica V-Lux 40 now offers significantly improved image quality, even in low light. Additionally, an autofocus speed of 0.1 seconds enables even faster focusing on moving subjects.

The enormous range of focal lengths covered by the V-Lux 40’s Leica DC Vario-Elmar 4.3–86 mm f/3.3– 6.4 ASPH. zoom lens (equivalent to 24 to 480 millimeters in 35-mm format) makes it ideal for almost all photographic situations. For expansive landscapes, finely detailed macro studies at short distances or for shots of distant objects with its super-telephoto setting, this Leica lens with high-precision aspherical lenses and an image stabilizer delivers outstanding results for all still images and video recordings.

The Leica V-Lux 40 offers a comprehensive range of camera functions. Users can choose from a diverse selection of creative imaging options, from a continuous shooting rate of ten frames per second at full resolution and 60 frames per second in high-speed mode, to creative modes with effects like miniature, panorama and retro.

Ideal for capturing video, the Leica V-Lux 40’s entire 20× zoom range is available during recording. In addition, an integrated stereo microphone with an electronic wind noise filter guarantees a crystal-clear soundtrack. Videos can now also be saved in Internet-friendly MP4 format and uploaded directly to social media or mobile devices, for example, without any need for conversion.

An integrated GPS module completes the list of features and functions offered by the V-Lux 40, allowing users to save the geographical coordinates and local time of every shot captured in the Exif data of the image files.* In addition, the camera can display the sightseeing highlights of the immediate neighborhood (1,000,000 so-called ‘points of interest’). A DVD included in the package contains maps of important cities and regions. After transfer to an SD memory card, these can be uploaded to the camera and used for orientation in unfamiliar places. Photos can be stored in the maps as thumbnail images.

The new design of the Leica V-Lux 40 is dominated by classic black. Chromed elements set contrasting accents and complement the camera’s refined and timelessly elegant look. Particularly easy handling is ensured by a large, 3-inch LCD touch screen that allows users to select or set numerous functions in capture and review mode simply by touching controls displayed on the monitor screen. This oversized screen has a diagonal of 7.5 centimeters and its resolution of 460,000 pixels displays images with outstanding brilliance. As a result, the Leica V-Lux 40 is an ideal tool for reliable and precise assessment of images both during composition and after capture.

The Leica V-Lux 40 is available now from Leica dealers including the Leica Store Washington DC. The camera is supplied with an extensive software package comprised of Adobe® Photoshop® Elements 10 for still-image processing and Adobe® Premiere® Elements 10, designed especially for video processing. A strong and resilient leather case is also available as an optional extra.

* It is possible that GPS tagging may not function in the People’s Republic of China and neighboring regions. Satellite signal reception may be impossible, depending on the location. In such cases, the positioning data may be recorded inaccurately or not at all.

LEICA X2: THE NEXT GENERATION OF THE LEICA COMPACT DIGITAL CAMERA

Solms, Germany (May 10, 2012) – Leica Camera AG presents the X2, a new addition to the X-line of compact digital cameras. Handmade at Leica’s headquarters in Germany, the Leica X2 features a new APS-C-format professional CMOS image sensor with over 16.5 megapixels (effective 16.2 MP). In combination with the high-performance Leica Elmarit 24 mm f/2.8 ASPH. lens, a classic focal length for photojournalism, this sensor ensures maximum image quality and sparkling brilliance. With its refined styling and high-performance technical features, the Leica X2 offers unsurpassed performance in a compact package.

The Leica X2’s autofocus system has also been enhanced, allowing the camera to adapt to all shooting situations with enormous flexibility and enabling fast, extremely precise and almost silent focusing. The camera’s profile is complemented by numerous setting options from full manual control to automatic functions and an intuitive handling concept. These features make the Leica X2 the ideal premium-class compact camera for discerning photographers who wish to concentrate completely on their subjects and appreciate creative and true-to-life pictures.

The CMOS image sensor of the X2 is unusually large for a camera in the compact segment. Despite its high resolution of over 16 megapixels, each individual pixel on the sensor is very large, allowing the X2 to gather more light. The resulting benefits include low image noise, a high dynamic range and accurate color differentiation. The crop factor of the sensor is 1.5 in comparison with 35-mm film format, meaning that the Leica Elmarit 24 mm f/2.8 ASPH. lens of the Leica X2 becomes a universal reportage lens with an effective 35-mm-equivalent focal length of 36 millimeters. This is considered to be a classic focal length amongst prime lenses and has captured innumerable iconic images. The moderate wide-angle character and natural rendition of dimensions by the high-performance lens of the X2 open up a broad spectrum of different options for capturing those decisive moments in outstanding, authentic and richly detailed picture quality.

As a result of its simple operating concept, the Leica X2 offers clearly laid-out functions and intuitive handling. At the same time, it offers an impressive range of automatic and versatile manual setting options. Thanks to the ease of switching between manual and automatic control, photographers can concentrate completely on composing their subjects and choosing the decisive instant to shoot in any situation. The dials on the top deck provide grip when setting the shutter speed and aperture. Moreover, changing the plane of focus, the white balance and other imaging parameters allows photographers to consciously influence the look or mood of their images. In live view mode, the generously sized high- contrast 2.7″ monitor offers photographers complete control at all times and a bright and detailed view, even in strong light.

The features offered by the Leica X2 provide greater creative freedom and a wide range of photographic options. For instance, the Leica X2’s large sensor and fast lens make it ideal for shooting in available light. The camera also features a pop-up flash that can be activated whenever an additional light source is required. If more lighting power and flexibility are required, the accessory shoe of the X2 offers full compatibility with the Leica SF 24D and SF 58 system flash units.

The Leica X2 is characterized by clear lines and an intensely focused design concept. The linearity of its design and its compact, handy form are reminiscent of the Leica M-cameras. This, in combination with its robust, all-metal construction and premium, high-grip leather trim makes the X2 a classic Leica camera in both looks and feel. The camera is available in a discreet black or elegant silver finish.

An extensive range of accessories is also available to adapt the Leica X2 to each photographer’s individual photographic needs and style. A new offering is the Viso-Flex high-resolution electronic accessory finder with 1.4 megapixels and a 90° swivel function for shooting from unusual angles. Also available is a bright-line mirror finder that can be mounted on the accessory shoe and ensures a bright and clear view at all times, with no drain on the camera battery. An accessory handgrip increases the hold and stability of the camera and makes it easier to shoot one-handed. Leica continues to offer a comprehensive range of bags and cases: a premium-quality black leather case to match the elegance of the X2, an ergonomically designed camera protector in untreated leather, an ever-ready case in organically tanned cowhide to protect the camera during use and a system bag that offers more room for the camera and a range of accessories.

Adobe® Photoshop® Lightroom®, a professional digital workflow solution for Apple Mac® OS X and Microsoft Windows®, is also included in the X2 package. This digital image processing software offers a wide range of functions for the management, processing and presentation of digital images. Leica X2 customers can download the software free from the Leica website after registering their camera.

The Leica X2 is available now through Leica dealers including the Leica Store Washington DC. The optional accessories will be available after the market launch of the camera.

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May 11, 2012
Panasonic Launches the DMC GX1 Micro-four Thirds Systems camera

Panasonic’s foray into Micro 4/3 system cameras has got them the fame they were looking for, but that does not mean they are stopping anytime soon. The company has just released the new DMC GX1 Micro 4/3 camera, which features a new revamped 16 megapixel ILC that includes a Live MOS sensor and Venus engine. It also has a maximum ISO of 12,800 which seems high enough. Like other cameras these are also compatible with all micro 4/3 lenses from various manufacturers.

The Company says that the GX1 brings the build from the original GF1 and the robustness, the GF2 and GF3 failed to deliver. The cameras will be available in the last week of December and are expected to hit India by February 2012. Expect the price to be upwards of the 52k mark.

[toggle title_open=”Press Release” title_closed=”Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]PANASONIC ANNOUNCES NEWEST COMPACT SYSTEM CAMERA, LUMIX GX1 EXCELS IN SPEED, IMAGE QUALITY AND SIZE

The LUMIX GX1 Finds the Perfect Balance of Size and Performance – Making it the Ideal ‘Everyday’ Digital Camera for Professionals and Photo Enthusiasts Alike

SECAUCUS, NJ (November 7, 2011) – Panasonic today announces its latest Compact System Camera (CSC), the LUMIX DMC-GX1, which joins Panasonic’s award-winning LUMIX G Series of digital cameras, which are acclaimed for their high image quality with small and compact body and lenses. The new LUMIX GX1 features a 16.01-megapixel Live MOS sensor and Venus Engine, helping to ensure real-to-life images through excellent resolution, image rendering and color reproduction. Even in low-light situations and at maximum 12800 high ISO sensitivity, the LUMIX GX1 can produce stunning photos and videos, and because of its compact size it can be easily carried for daily use.

“Panasonic expects the LUMIX GX1 to please a lot of photo enthusiasts who have been eager for a technology upgrade comparable to the LUMIX DMC-GF1, which continues to be a very popular digital camera with dedicated followers who appreciate the compact size, yet high quality of photos and video,” said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “The LUMIX GX1 is an extremely flexible and capable digital camera with fast AF speeds and outstanding image quality. Plus with a built-in flash and a hot shoe allowing for accessories like an external view finder, the GX1 is a powerful compact system camera that is small enough to be a photographer’s everyday camera choice.”

The LUMIX GX1, like all the models in Panasonic’s LUMIX G Series of CSC, adopts Contrast AF for its focus system, so focusing is controlled by the image sensor. When compared with the Phase difference system AF, Contrast AF achieves higher accuracy especially when shooting with a bright lens with small F value. For instance, the accuracy of Contrast AF is approximately 90% while Phase difference AF is approximately 60% at F1.4. Additionally, with the precise Contrast AF system, the LUMIX GX1 achieves high resolution through an optimal balance of resolution and noise reduction, thus producing lifelike image rendering and highly precise Auto Exposure and white balance. To further advance the Contrast AF, the LUMIX GX1?incorporates full-area focusing, making it possible to set focus on any point in the field of view. With the LUMIX GX1’s 3.0-inch touch LCD screen, frame composition is intuitive and easy.

The LUMIX GX1 features an ultra high-speed Light Speed AF*, which means it can Auto Focus in approximately 0.09 second. This is achieved by reducing the detection time for focusing by the synchronizing the lens and sensor at 120 fps. Plus, the newly-added focus mode AFF (AF Flexible) locks on the focus when the shutter button is half-pressed, however, if the subject moves, the focusing is reset to get the best results. Combined with the Touch AF control, setting and focusing on the subject is incredibly easy and quick.

The touch-control system of the LUMIX GX1 lets users set the focus on the subject by simply touching it on the large, 460,000-dot wide-viewing angle LCD. Users can even release the shutter by touching the screen. Once locked on the subject with a touch, the LUMIX GX1 tracks the subject, even when it moves, using the AF tracking function. With a touch on the screen, users can select the part and the size of the AF area, choosing from 1-area AF, Multi-area AF with 23 AF areas and Pinpoint AF, which allows extremely precise focus setting.

Despite its compact size, the LUMIX GX1 is extremely intuitive to operate, with an optimized layout of control buttons, a mode dial and dedicated function buttons. Users can customize the two external buttons and two menus tabs to settings they most frequently use so they are easily accessible. In addition, a total of four custom setting patterns can be stored to the camera’s model dial – one on ‘C1’ and three on ‘C2.’ Furthermore, the LUMIX GX1 was designed to enhance its ergonomics, with a grip that fits naturally and comfortably in the hand, despite its flat profile and compact design. Plus, the LUMIX GX1 has a more tactile texture and the mode dial is easy to turn and features print that is easy to read and won’t easily wear.

The LUMIX GX1 can record 1920 x 1080 at 60i, with sensor output of 30p, full-High Definition videos in the AVCHD format which excels in both compression efficiency and compatibility with AV equipment for playback. In addition to the practical full-time AF, the Touch AF in video recording also lets users enjoy professional-like rack focusing. Just by pointing at the subject, the focus is shifted so it stands out. With a dedicated video record button on the top, users can instantly start recording videos while shooting photos without any having to make any extra setting adjustments. Along with the full-HD video capabilities, the LUMIX GX1 also features high-quality sound, recorded with Dolby® Digital Stereo Creator. Videos can also be recorded in MP4 format for playback on a PC or other portable electronic devices without having to convert the files.

Other features of the new Panasonic LUMIX GX1 compact system camera include:

• A new Level Gauge, which lets the camera detect the horizontal/vertical angle of view with its internal level working with the sensor. In addition, photos shot in portrait aspect will be automatically displayed vertically, regardless of which lens is used.

• One Push AE adjusts exposure with a single press of the “Fn” (Function) button when it is over/under exposed, which is especially useful when shooting outdoors with open aperture or indoors with fast shutter speed.?

• Dust Reduction System helps to eliminate dust or foreign matter getting inside the LUMIX GX1 when lenses are being changed. By placing a supersonic wave filter in front of the Live MOS sensor that vibrates vertically around 50,000 times per second, the filter repels dust and other particles effectively.

• Zoom operation can be controlled with touch control when either of Panasonic’s new LUMIX X Power Zoom lenses are attached. And the zoom speed can also be adjusted in two steps for more precise control.

• Popular iA and iA Plus modes for beginners looking for automatic shooting in both still and video modes.

• Increased energy consumption and an approximately 11%** longer battery life when compared to the LUMIX DMC-G3, which also uses the same battery pack DMW-BLD10.

The LUMIX G Series is a robust system of bodies and lenses, featuring a total of 14 Micro Four Thirds lenses including the new power zoom X lens – standard zoom lens, telephoto zoom lens, single focal length lens, wide-angle lens, fish-eye lens, macro lens, and even a 3D lens – to fit a variety of shooting scenarios and occasions.

The Micro Four Thirds System products are joining today’s Four Thirds System products to provide customers with even higher levels of performance in a digital interchangeable lens camera. In addition to LUMIX G lenses, the LUMIX DMC-GX1 can use any interchangeable lens that complies with the Four Thirds System standard via an optional mount adapter for the unlimited number of lens properties. The LUMIX GX1 system camera offers a wide variety of options to choose from to match every shooting situation and shooting style, including: external flashes, PL filters, ND filters, MC protectors, remote shutter, zoom level, battery packs, AC adaptor, DC coupler, straps, cases, bags and more. Plus, with the LUMIX GX1’s hot shoe on the top, users can attach the optional tilt-shift Live View Finder (DMW-LVF2), with approximately 1.4x and 1,440,000-dot equivalent, 100% field of view.

The Panasonic LUMIX DMC-GX1 will be available in black and silver bodies in mid-December and in the following kit options: DMC-GX1-X with the LUMIX G X VARIO PZ 14-42mm / F3.5-5.6 ASPH. / POWER O.I.S (H-PS14042) lens will have a suggested retail price (SRP) of $949.99; the DMC-GX1-K with the 14-42 standard zoom for an SRP of $799.99; and the DMC-GX1, body only for an SRP of $699.99.[/toggle]

November 8, 2011
Launched Panasonic Lumix FX90, Built in Wifi and Android/ iOS app Compatible (PR)
Why leave out on Android and iOS when the whole world is playing? Panasonic has released the new Lumix FX90 which not only feature a built in Wireless antenna but also a Android and iOS app from Launch. These apps allow transferring pictures and video directly to a mobile device, then uploading them to Lumix Club — a cloud-based photo-sharing service — and on to Twitter, Facebook, YouTube, etc.

Main Specs include
- 12 megapixel CCD sensor
- 5x, 24-120mm optical zoom lens
- 3-inch touchscreen
- 1080i AVCHD video capture
- Facebook and Twitter Integrations
- Dedicated iOS and Android Apps
[toggle title_open=”Collapse Press Release” title_closed=”Press Release” hide=”no” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]PANASONIC ADDS WI-FI® CONNECTIVTY TO THE NEW LUMIX FX90 STYLISH COMPACT DIGITAL CAMERA

With Wi-Fi Connectivity LUMIX FX90 Easily Shares Photos Via Popular Social Networks Direct from Compatible Smartphones

SECAUCUS, NJ (August 26, 2011) – Panasonic today announces a new stylish compact digital camera, the LUMIX DMC-FX90, which adds Wi-Fi® connectivity (802.11 b/g/n) to a high-performing and feature-rich model that boasts a 24mm ultra-wide LEICA DC VARIO-SUMMARIT lens with F2.5 brightness. With the addition of the Wi-Fi connectivity, the LUMIX FX90 addresses the growing communities of people who take photos and videos and want to share them instantly via online social networks.

Panasonic also introduces today LUMIX CLUB, a cloud-based service that is accessible via a smartphone and a computer browser that allows consumers to upload photos taken with the LUMIX FX90 to the following social networks: Facebook™, Flickr™, Picasa™ or YouTube™. Photos can even be shared with these sites simultaneously, making it easy and quick. Additionally, once a LUMIX CLUB account is acquired, Panasonic will also provide a free, dedicated application called “LUMIX LINK”, which will be compatible with iPhone® and Android™OS smartphones, thus consumers can instantly share photos by connecting the LUMIX FX90 just once to their compatible smartphone and then using the carrier network to share photos online. After the initial set-up, sharing photos will be as simple as using the LUMIX LINK application on the smartphone.

“The FX90 is a digital camera packed with high-end imaging features, enabling consumers to take photos and videos that they are proud to share with friends and family, as well as archive to preserve their memories,” said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “With the FX90’s Wi-Fi connectivity capabilities, users can now share these photos instantly on popular social networks via an iPhone or Android OS-based smartphones. Sharing photos online is one of the biggest trends now and Panasonic believes image quality does not have to be comprised. With the FX90’s incredible F2.5 lens, photos will be crisp and clear, even when taken indoors with poor lighting. And with its sleek body and extremely fast Auto Focusing, the FX90 is the ideal digital camera to capture all of life’s moments – big and small.”

Using the LUMIX LINK application, users can enter and store all their social network account information and will not have to log-in to individual sites after the initial set-up. At home, users can directly upload the images to the social networks via the access point of a home router or a wireless connection. To make accessing Wi-Fi even easier, the LUMIX FX90 has a convenient dedicated Wi-Fi button that when pressed, directly opens a Wi-Fi Connection mode outside home and gets WPS (Wi-Fi Protected Setup) connection at home. The Wi-Fi module is located on the opposite side of the grip so as not to interfere with the connection signal.

In addition to its Wi-Fi connectivity features, the LUMIX FX90 is an outstanding digital camera complete with a stylish design and sleek body. With an ultra-wide-angle Leica lens complete with a 5x optical zoom (available also in video recording) and an F2.5 brightness, the LUMIX FX90 excels in a variety of shooting environments. Whether taking a photo of a landscape, or capturing moving subjects even in low-lit situations – the LUMIX FX90’s outstanding lens will take the photo brightly and crisply.

The LUMIX FX90 also features a 3.0-inch 460,000-dot LCD with Smart Touch, meaning all controls can be made by intuitively touching the screen. Touch operations while recording, include: Touch AF, Touch Zoom or Touch Shutter. And during playback, the Smart Touch feature can be used with the Beauty Retouch and Art Retouch modes. In addition, functions and settings used most often, such as O.I.S., AF point and white balance, can easily be customized to the user and accessed via the shortcut setting by dragging the icon to the main menu.

The LUMIX FX90’s outstanding performance is powered by a 12.1-megapixel Hi-Speed CCD sensor and is compatible with high-speed, large-capacity signal processing required for 1920 x 1080 60i (sensor output 30p) full-HD video recording in the AVCHD format. Videos can also be recorded in MPEG4 format to easily playback on a computer and other portable electronic devices. To complement its high-quality video capabilities, the LUMIX FX90 also includes Dolby Digital Creator to record high quality audio. The Venus Engine powers the Sonic Speed AF, enabling extremely fast start-up times, making the LUMIX FX90 not only a powerful digital camera, but a speedy one, too. Also, the Venus Engine also provides precisely selective noise reduction to the chromatic noise without affecting the border of colors, so images are naturally clear and crisp in both photo and video recording.

Like all of Panasonic’s digital cameras, the LUMIX FX90 features Intelligent Auto. When in iA mode, the LUMIX FZ47 automatically chooses the best setting based on the shooting environment and features include: Active Mode in MEGA O.I.S. (Optical Image Stabilization), Motion Deblur*, Face Recognition, Face Detection, AF Tracking, Intelligent ISO Control and Intelligent Scene Selector and Intelligent Exposure. Even when shooting video, the LUMIX FX90 enables the following features when in iA: AF Tracking, MEGA O.I.S., Face Detection, Intelligent Scene Selector and Intelligent Exposure – all available to help take clear videos worthy of sharing with friends and family.

Access to the LUMIX CLUB is expected, be available on September 5, 2011 here:

http://lumixclub.panasonic.net and will allow consumers to easily share their images on Facebook, Flickr, Picasa or YouTube. In addition the LUMIX LINK applications for iPhone and Android OS smartphones will be also available. The LUMIX CLUB site will available in six languages: English, Italian, German, French, Spanish and Japanese. In the future, LUMIX CLUB plans to add the following features:

• A storage service so photos can be uploaded to an album that resides in the cloud-based networks and then viewed from smartphones, and Internet-enabled Panasonic VIERA HDTVS and Blu-ray Disc players
• An intuitive user interface with a Timeline function that has a drag-and-drop feature
• A photo sharing album function that will allow users who attended the same event, such as a wedding or party, to exchange and comment on photos and videos

Pricing and availability for the LUMIX FX90 will be announced approximately 30 days prior to shipping. For more information about Panasonic LUMIX digital cameras, please visit www.panasonic.com/lumix.[/toggle]
August 27, 2011
Panasonic Lumix FZ150 with CMOS Sensor and 1080p Video Launched
Panasonic has launched yet another SuperZoom camera to add to their stable. A successor of the Lumix FZ100, the new Fz150 adds a full CMOS sensor along with a full HD video recording feature. Other specs include
- Stereo mic with noise cancellation
- 12 fps burst mode
- 12.1 megapixel CMOS sensor
- 25-600mm (24x) f/2.8-5.2 Leica lens
- Nano surface coating
- Faster autofocus
- Venus Engine FHD Pro processo
- ISO 3200
- 3-inch LCD and 0.2-inch EVF
Other features of the Panasonic LUMIX FZ150 include:

• Motion Deblur Mode, which helps to prevent blur.
• Intelligent Handheld Nightshot Mode, which generates beautiful night scenery with illumination by layering multiple images shot consecutively.
• PHOTOfunSTUDIO 6.5 BD Edition Software makes it possible to sort and organize photos not only of those newly taken but also of those stored on the PC with quick start-up and fast read-in of images. Recorded videos can be edited with the Short Movie Story function and written into MPEG2 to burn onto a Blu-ray or DVD disc.

[toggle title_open=”Press Release” title_closed=”Press Release” hide=”no” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]PANASONIC EXPANDS POPULAR LUMIX FZ SERIES WITH PREMIUM 24X SUPER-ZOOM, 3D SHOOTING COMPACT DIGITAL CAMERA

New Panasonic LUMIX FZ150 Digital Camera Packs a Powerful 24x Optical Zoom in High-Quality 25mm Ultra Wide-Angle Leica Lens That Shoots Full HD Video

SECAUCUS, NJ (August 26, 2011) – Panasonic today introduces the newest addition to its super-zoom LUMIX FZ-Series digital cameras. The new LUMIX DMC-FZ150 is fully equipped with a 25mm ultra wide-angle LEICA DC VARIO-ELMARIT lens and a powerful 24x Optical Zoom (35mm camera equivalent: 25-600mm) available for shooting both stills and videos. Additionally, the LUMIX FZ150 has two of Panasonic’s newest features – newly advanced Nano Surface Coating technology which helps minimize light reflection that causes ghost and flare – and the new 3D Photo Mode.

As the top-end model of LUMIX’s popular FZ series, the FZ150 combines a new 12.1-megapixel MOS sensor and the renowned Venus Engine giving the camera high-performance image recording capability in both higher light sensitivity and speed. And as a step-up from the recently announced LUMIX FZ47’s 1920 x 1080 60i video feature, the FZ150 realizes 1920 x 1080 60p Full-HD AVCHD Progressive (MPEG-4 / H.264) format. It is also possible to take still images while recording video simultaneously (3.5-megapixel) and the powerful 24x optical zoom is available in video recording. The FZ150 incorporates a stereo zoom microphone with a Wind Cut function, so that videos come with high-quality stereo sound through Dolby® Digital Stereo Creator.

“Panasonic continues to strive to meet the photography demands of its consumers by providing unique features and advanced technology in all our LUMIX digital cameras,” said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “With the 24x Optical Zoom and 3D shooting capabilities the FZ150 is a versatile, powerful camera that gives users endless options to take creative and high-quality images and videos.”

The Light Speed AF of approx. 0.1 sec never misses fleeting photo opportunities. To encourage step-up users to enjoy shooting even more, full manual control is available with the FZ150. Users can enjoy image shooting while expressing their intention not only in photos but also in video, utilizing a host of options including the new Creative Control and Photo Style with a wide variety of preset options. The effective hand-shake correction system POWER O.I.S. now gains Active mode, which helps to record stable video even if shot while walking.

The LUMIX’s popular iA (Intelligent Auto) Mode powerfully assists in any shooting situations to get the best results. Thanks to the Intelligent Resolution technology, Intelligent Zoom is available with the FZ150 extending the zoom ratio by approx. 1.3x, maintaining the picture quality while combining a digital zoom. This means the 24x optical zoom can virtually extend to a 32x equivalent. Not only drawing near the subject that is far away with its powerful optical zoom, the 25mm ultra wide angle lens captures approx.196% wider angle of view compared with a standard 35mm camera. This is helpful for shooting dynamic landscape or indoor group portrait.

The popular iA (Intelligent Auto) Mode is also available in video recording. The POWER O.I.S. (Optical Image Stabilizer), Face Detection, Intelligent Scene Selector and Intelligent D-range Control also support shooting beautiful videos with ease. The Intelligent Scene Selector automatically switches between Normal, Portrait, Macro, Scenery, and Low Light modes according to the situation, to optimize visual quality. The Intelligent D-range Control makes images look more natural by preventing blocked shadows and blown highlights to optimize the exposure for each part of an image. It also ensures a beautiful reproduction of gradation and details.

A new 12-Megapixel High Sensibility MOS sensor pursuing Resolution, Sensitivity and Speed has been incorporated along with the renowned Venus Engine enabling the FZ150 to excel in image processing power. The combination of these powerful components results in the S/N ratio improvement by 3.9dB (ISO 100) to 4.7dB (ISO1600) compared with the predecessor – the FZ100. Newly developed Multi-process Noise Reduction applies optimum noise reduction according to the brightness of the part of the picture. Both high frequency noise that occurs in the dark part and low frequency noise in the light part are suppressed even in a picture. As a result, Images recorded in low-lit situations are now dramatically clear.

The Venus Engine has a quad-circuit system for processing large amount of progressive Full HD data at high speed. Not only 1920 x 1080 60p smooth Full-HD video recording, but also super fast consecutive shots at 12 fps (without auto focusing) and 5.5 fps (with auto focusing) in full resolution. It is also compatible with recording high-speed video at 220fps in QVGA. At the same time, the multi-task image-processing engine, the Venus Engine, realizes a super-fast response time. The auto focus gains approx. 50% faster speed compared with the FZ100, achieving Light Speed AF of approx. 0.1 second. The speed in AF Tracking also becomes faster, thanks to the improved tracking performance which doubles its sampling frequency.

The FZ150 provides the new Creative Control mode with a selection of artistic effect modes; Expressive, Retro, High Key, Sepia, High Dynamic, Miniature Effect, Film Grain and Pin Hole. In addition, Photo Style is newly added to the FZ150 for the expression of finer nuance. It has Standard, Vivid, Natural, Monochrome, Scenery, Portrait presets, while enabling finer adjustment of contrast, sharpness, saturation and noise reduction by each.

As a further step-up from the FZ47, the FZ150 is equipped with a hot shoe allowing attachment of various accessories including an optional stereo microphone (DMW-MS1) or an optional external flash (DMW-FL220 / FL360 / FL500). The FZ150 is also compatible with an optional remote shutter (DMW-RSL1) for advanced expression in photography.

The newly-added 3D Photo mode takes 20 panning shots and then the camera automatically selects the two most suitable images – one for the right eye and one for the left eye – to synthesize a 3D composite. The 3D image can then be viewed on any VIERA 3D HDTV. The format of 3D images is compatible with MPO which can be played back on other MPO-compatible equipment.

Other features of the Panasonic LUMIX FZ150 include:

• Motion Deblur Mode, which helps to prevent blur.
• Intelligent Handheld Nightshot Mode, which generates beautiful night scenery with illumination by layering multiple images shot consecutively.
• PHOTOfunSTUDIO 6.5 BD Edition Software makes it possible to sort and organize photos not only of those newly taken but also of those stored on the PC with quick start-up and fast read-in of images. Recorded videos can be edited with the Short Movie Story function and written into MPEG2 to burn onto a Blu-ray or DVD disc.

The Panasonic LUMIX FZ150 will be available in black for a suggested retail price of $499.99, starting in late-September 2011. For more information on Panasonic LUMIX digital cameras, please visit www.panasonic.com/lumix.[/toggle]
August 27, 2011
Panasonic Launches the Lumix GF3X, Reduces Wide angle to a whole new level with X series Lens System (PR)

Panasonic has just announced the new GF3X, essentially the GF3 with a new X Series Lens. These new lenses are much more compact and have steel mounts as opposed to the plastic mounts found in the original Lumix G lenses. Read the Press Releases below for the full low down on these cameras and lenses.

[toggle title_open=”Collapse Press Release” title_closed=”Press Release” hide=”no” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]PANASONIC ANNOUNCES THE LUMIX GF3X, THE COMPANY’S SMALLEST COMPACT SYSTEM CAMERA COMPLETE WITH A NEW RETRACTABLE POWER ZOOM, LUMIX G X LENS

Panasonic’s New Premium LUMIX G X VARIO PZ 14-42mm Lens Features a Retractable Design to Achieve Ultra-High Mobility and Stunning Photo Quality

SECAUCUS, NJ (August 26, 2011) – Panasonic today announces a newly designed and innovative LUMIX G “X” lens that retracts to help minimize its size, without compromising its focal length or image quality. Panasonic’s new premium LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./ POWER O.I.S. (H-PS14042) lens, will be available with the company’s smallest and lightest compact system camera as a lens kit option in the DMC-GF3X model. With electric-powered zoom operation, the retractable Power Zoom H-PS14042 lens is extremely compact, approximately 26.8mm in length, and weighs approximately 3.35oz, offering ultra-high portability.

Panasonic’s new premium LUMIX “X” Series of lenses, including the LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./ POWER O.I.S., offers a versatile zoom range of 14-42mm (35mm camera equivalent: 28-84mm) suitable for a wide range of scenes, such as dynamic landscape to portrait. Also announced today is another LUMIX X lens, the LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. Crystallizing Panasonic’s optical technologies, the LUMIX X lenses feature superb image rendering for lifelike textures, crisp edge-to-edge contrast, a unique Nano Surface Coating to help minimize ghosts and flaring in natural settings with remarkable transparency.

“Panasonic continues to innovate in digital photography by offering advanced features in small and compact bodies, thus addressing the consumer’s need for camera equipment to be lightweight and easy to carry,” said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “With the new LUMIX X Series of premium lenses, we do not sacrifice size for quality and Panasonic still offers top-of-the-line image quality for our G Series, but in a smaller design that makes it extremely mobile.”

With the LUMIX GF3X, the camera and lens combination can achieve Light Speed AF of approximately 0.1 second – making it an extremely quick and high-performing digital camera. The LUMIX GF3X with the new 14-42 PZ lens also features POWER O.I.S. (Optical Image Stabilizer), to make it easier to shoot clear photos even in low-lit situations. The convenient zoom lever on the lens barrel gives users a stable way to zoom. Manual focusing is also available with a manual focus lever for even more precise control.

The LUMIX GF3, like all the LUMIX G Series of Compact System Cameras, captures high-quality photo images with real-to-life details through excellent resolution, image rendering and color reproduction. With its stunningly small compact profile, the LUMIX GF3 boasts high-speed, precise Contrast AF system and quick response times. The LUMIX GF3 is also capable of 1920 x 1080 Full High Definition video in the AVCHD format.

The LUMIX GF3X will be available in a black body and black lens or a silver body and silver lens kits options in October 2011 for a suggested retail price (SRP) of $749.99. The new LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./ POWER O.I.S. (H-PS14042) lens will also be available separately for an SRP of $399.99 and will be compatible the Panasonic LUMIX G Series. For more information about Panasonic LUMIX digital cameras, please visit www.panasonic.com/lumix.[/toggle]

[toggle title_open=”Collapse Press Release” title_closed=”Press Release” hide=”no” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]PANASONIC ANNOUNCES BRAND’S FIRST DIGITAL INTERCHANGEABLE POWER TELE-ZOOM LENS

Panasonic’s New Premium LUMIX G X VARIO PZ 45-175mm Lens Offers State-of-the-Art Design to Achieve Increased Functionality and Spectacular Image Quality

SECAUCUS, NJ (August 26, 2011) – Today, Panasonic announced the LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. (H-PS45175), the company’s first cutting-edge digital interchangeable lens with electric-powered zoom operation. This marks the launch of the company’s premium lens brand “X” which is compatible with the Panasonic LUMIX G Series and complies with the Micro Four Thirds™ system standard. This lens introduction accompanies another LUMIX X lens announced today, the LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./ POWER O.I.S.

The new LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. lens features superb image rendering for lifelike textures and crisp, edge-to-edge contrast. A unique Nano Surface Coating technology minimizes reflections at entire visual light range (380nm-780nm) for a dramatic reduction of ghosts and light flare, resulting in outstandingly clear picture quality.

Using a Multi-Actuator Floating Inner Focus System to control three lens groups separately the LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. achieves a reduction in both size and weight without compromising picture quality. Boasting outstanding compactness, the lens is approximately 90mm in length and 7.4oz in weight, resulting in ultra-high mobility.

Offering a versatile zoom range of 45-175mm the LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. allows distant subjects to be captured sharply at the tele-end. Also notable, the lens is extremely suitable for portrait and landscape shots, as its high contrast and resolution helps images shot at the wide end maintain exceptional quality, and the zoom lever allows for quick and stable zooming, even while shooting a moving object.

The new lens system features two Extra-low Dispersion (ED) lenses which suppress chromatic aberration and contribute to high descriptive performance across the entire zoom range 45-175mm. The POWER O.I.S. (Optical Image Stabilizer) integrated into the LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. makes it easy to shoot sharp images even in low-lit situations. With improved sensitivity of the gyro sensor, the new POWER O.I.S. also suppresses large, slow movements two times more effectively** while small, fast movements are compensated for by the conventional MEGA O.I.S.

LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. contains seven aperture blades to help produce an attractive smoothness in out-of-focus areas even while shooting at large aperture. Adopting an inner focus system driven by a stepping motor, the lens’ superior optical design supports Light Speed AF of approximately .15 seconds and fast aperture control results in a shortened shutter time lag of approximately 20% when compared to the LUMIX G VARIO 45-200mm/F4.0-5.6/MEGA O.I.S.

The Panasonic LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. (H-PS45175) will be available in black and silver starting September 2011 with a suggested retail price of $449.99. For more information about Panasonic LUMIX digital cameras and lenses, please visit www.panasonic.com/lumix.[/toggle]

August 27, 2011
Panasonic launches Lumix FZ47 and LX5 (PR)
Panasonic has just launched its new FZ47 High End Point and Shoot with Super zoom.

Basic set of features include:
- 12.1-megapixel sensor
- 1080i HD at 30 fps
- 3-inch LCD
- 24x Leica zoom lens with a 25mm wide-angle focal length
- Price US $ $400
The Lumix LS5 on the other hand has a different set of features.
- 14.1-megapixel sensor
- optical image stabilization
- 720p video
- AA batteries
- Price US $ 249
[toggle title_open=”Collapse” title_closed=”FZ47 Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]PANASONIC EXPANDS POPULAR FZ-SERIES SUPER-ZOOM LINE, WITH 24X OPTICAL ZOOM AND FULL HD-CAPABLE MODEL

New Panasonic LUMIX FZ47 Digital Camera Packs a Powerful 24x Optical Zoom in High-Quality Leica Lens and Adds Creative Manual Control Options
SECAUCUS, NJ (July 21, 2011) – Panasonic today introduces the LUMIX DMC-FZ47 digital camera, the newest addition to the company’s super-zoom FZ-Series. The LUMIX FZ47 packs a powerful 24x optical zoom in a 25mm ultra-wide angle LEICA DC VARIO-ELMARIT lens, full-High Definition 1080i video-recording capabilities and new creative controls while shooting both still and video images. The high-quality Leica lens features Panasonic’s Nano Surface Coating technology to help minimize light reflection that causes ghosting and flare.

“The LUMIX FZ-Series is an extremely popular line for Panasonic and we expect this model to be another winner for users who not only want an impressive 24x optical zoom, but those that seek exceptional image quality, and thanks to the Leica lens and full HD video capabilities – the FZ47 delivers,” said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “New to the FZ-Series are the improved AF speeds, 3D photo shooting and full 1080 HD video capabilities.”

Powered by a 12.1-megapixel Hi-Speed CCD sensor, the LUMIX FZ47 can produce the high-speed, large-capacity signal processing required for 1920 x 1080 full-HD video recording in the AVCHD format, and high-speed continuous shooting. The Venus Engine FHD processor helps create superb image quality in both photo and video recording, while also powering the Intelligent Resolution technology to perform the optimum signal processing. With Intelligent Resolution, the LUMIX FZ47’s zoom can be extended 1.3x times to a 32x zoom length. The LUMIX FZ47 can take high-resolution consecutive shots at 3.7 fps in 12.1-megapixel full-resolution and maximum 10 fps at 3-megapixel recording. With Panasonic’s Sonic Speed AF (Auto Focus), the LUMIX FZ47 has a quick start-up time, approximately 35% faster than the Panasonic LUMIZ FZ40, and also has an incredibly fast response time, helping to catch any fast-action photo opportunity. Additionally, the LUMIX FZ47 has fast and accurate AF Tracking.

The LUMIX FZ47’s 24x optical zoom optimized for video recording with a mechanism designed to minimize the noise of AF and zooming. The full-HD video capability is complemented with the high-quality stereo sound of Dolby® Digital Stereo Creator, to offer extremely realistic audio. And with a Wind Cut function, the LUMIX FZ47 reduces noise from background wind automatically. While shooting video, users can simultaneously take a 3.5-megapixel still photo.

Differentiating itself from most digital cameras that record video, the LUMIX FZ47 is unique in that it features a Creative Video mode, which lets the user set the shutter speed and aperture manually. Changing the shutter speed brings special effects to videos, which is especially suitable for shooting a fast-moving subject. The ability to control the aperture is convenient when there are several subjects at different distances and it is desired to have each of them stand out.

The creative mode is also available for still photos. For users seeking more creative freedom, the LUMIX FZ47 adds the new Creative Control and Photo Style that comes with a variety of options for artistic effect modes, including: Expressive, Retro, High Key, Sepia, High Dynamic, Miniature Effect, Film Grain and Pin Hole. Users can also adjust exposure compensation in the Creative Control mode. In addition, Photo Style is newly added to the LUMIX FZ47 to allow finer adjustment of contrast, sharpness, saturation and noise reduction in these settings: Standard, Vivid, Natural, Monochrome, Scenery and Portrait.

On the other hand, for those users who would prefer not to change any settings, the LUMIX FZ47 also features Panasonic’s iA (Intelligent Auto) mode. When in iA mode, the LUMIX FZ47 automatically chooses the best setting based on the shooting environment and features include: POWER O.I.S. (Optical Image Stabilizer), Motion Deblur*, Face Recognition, Face Detection, AF Tracking, Intelligent ISO Control and Intelligent Scene Selector. Additionally, iA is available during video mode, and the following features engage automatically: POWER O.I.S., Face Detection, Intelligent Scene Selector and Intelligent Exposure.

Other features of the Panasonic LUMIX FZ47 include:

• 3D Photo Mode: Take 3D still photos** that can be played back on MPO-compatible 3D equipment, such as a Panasonic VIERA 3D HDTV
• 3.0″ Intelligent LCD: Features a 460,000-dot high resolution
• Social Media Connection: The LUMIX FZ47 makes it extremely easy to share photos via Facebook and videos via YouTube. As soon as the camera is connected to the computer it will prompt the user with an easy-to-follow menu asking if they want to share the images – no software needed

The Panasonic LUMIX FZ47 will be available in black for a suggested retail price of $399.99, starting in August 2011. For more information on Panasonic LUMIX digital cameras, please visit www.panasonic.com/lumix.[/toggle]

[toggle title_open=”Collapse” title_closed=”LS5 Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]PANASONIC ANNOUNCES EASY-TO-USE DIGITAL CAMERA WITH 26MM WIDE-ANGLE F2.8 LENS, IDEAL FOR LOW-LIGHT SHOOTING

The LUMIX LS5 Shoots 720 HD Video and Runs on AA Batteries

SECAUCUS, NJ (July 21, 2011) – Panasonic today announces a new 14.1-megapixel LUMIX DMC-LS5 digital camera that features a high-quality 26mm wide-angle, 5x optical zoom lens. With an incredible F2.8 lens and Optical Image Stabilization, the LUMIX LS5 excels in taking clear photos, even in dimly-lit situations. The LUMIX LS5 also features 720p High Definition video capabilities and runs on AA batteries, perfect for the user who is looking for added convenience.

“The LUMIX LS5 is the ideal digital camera for an entry-level user who wants an extremely easy to use digital camera that does not sacrifice image quality,” said David Fisher, Product Manager, Imaging, Panasonic Consumer Electronics Company. “With top-quality features like HD video and an F2.8 26mm wide-angle lens, the LS5 is giving consumers exceptional performance and value, while being easy-to-use and convenient. By adding a LUMIX model that runs on AA batteries, we are mindful that consumers have different needs and preferences.”

To further its ease-of-use, the LUMIX LS5 features Panasonic’s popular iA (Intelligent Auto mode), which automatically engages the following features, without the user making any setting adjustments:

• O.I.S. (Optical Image Stabilization) – Helps reduce blur caused by a shaky hand
• Face Detection – Finds human faces to give appropriate focus and exposure
• Intelligent Scene Selector – Detects the environment and sets the best shooting parameters based on Portrait, Scenery, Night Portrait, Night Scenery and Macro

The new LUMIX LS5 records HD video in 1280 x 720p at a smooth 30 fps – which is ideal for viewing on a High Definition Television. Users with a VIERA® HDTV, can simply remove the SD Memory Card from the LUMIX and insert it into the built-in SD Memory Card Slot on the VIERA HDTV to enjoy HD videos and photo slideshows. The LUMIX LS5 can also record video in standard VGA (640 x 480) and QVGA (320 x 240). With the included YouTube and Facebook Image uploader, users can easily share their photos and videos via popular social networking sites.

The Panasonic LUMIX LS5 will be available in black in November 2011. Pricing will be announced approximately 30 days prior to shipping. For more information about Panasonic LUMIX digital cameras, please visit: www.panasonic.com/lumix.[/toggle]
July 21, 2011