Tag: press

ViewSonic Unveils Ultraportable LED Projectors PLED-W200, PLED-W500

ViewSonic Corp., launched two ultraportable and energy-efficient LED projectors. Featuring diminutive form factors and 30,000-hour, long-life LED lamps, the PLED-W500 and PLED-W200 support 3D technology with 120Hz frame rates for 3D visuals, and can project 33-40″ screens from a 1 m distance. They also feature versatile USB connectivity, while the built-in Microsoft Office/PDF viewer and SD/SDHC card reader can display documents and play multimedia files without needing a PC. The projectors of PLED-W500 and PLED-W200 are priced at Rs 61,000 and Rs44,000

[quote]”The ultraportable LED projector transforms the projector from a cumbersome gadget to an incredibly lightweight, compact device that can be carried anywhere to meet all your projection needs,” said Mr. Kuldeep Ramaiya, Country Manager, India. “With their high-brightness, long-life lamps, the ultraportable LED projectors are superior to others in the same class” he added[/quote]

Check out the Press Release below :

[toggle_box title=”Press Release” width=”Width of toggle box”]

ViewSonic® Corp., a leading global provider of computing, consumer electronics and communications solutions, today launched the ultraportable and energy-efficient LED projectors. Featuring diminutive form factors and 30,000-hour, long-life LED lamps, the PLED-W500 and PLED-W200 usher in a new category of ViewSonic projectors. They support 3D technology with 120Hz frame rates for exciting 3D visuals, and can project 33-40″ screens from a 1 m distance. They also feature versatile USB connectivity, while the built-in Microsoft Office/PDF viewer and SD/SDHC card reader can display documents and play multimedia files without needing a PC. The projectors of PLED-W500 and PLED-W200 are priced at Rs 61,000 and Rs44,000

“The ultraportable LED projector transforms the projector from a cumbersome gadget to an incredibly lightweight, compact device that can be carried anywhere to meet all your projection needs,” said Mr. Kuldeep Ramaiya, Country Manager, India. “With their high-brightness, long-life lamps, the ultraportable LED projectors are superior to others in the same class” he added.

PLED-W500

The PLED-W500 shines with its innovative, stylish new look. The piano-black mirrored surface and geometric inset buttons make the projector modern, sleek and elegant, ideal for business presentations and multimedia entertainment. With dimensions of 214 x 164 x 42 mm, the PLED-W500 is compact and weighs only 1.18 kg. 500 ANSI lumens, superior in the LED pocket projector category, provide 20,000 hours of brightness for energy and cost savings. The 1.4:1 short throw ratio projects a 33″ screen from a 1 m distance with high native WXGA resolution. 2GB of onboard memory allows you to store documents and multimedia files, enhancing presentation efficiency. With HDMI 1.3 support, simply connect the PLED-W500 with a PC, tablet or other device to enjoy a widescreen gaming or home theater experience. You can also view smooth 3D video with a 120Hz refresh rate using active shutter glasses. PLED-W500 has versatile USB connectivity, built-in Microsoft Office/PDF viewer and SD/SDHC card reader which can display documents and play multimedia files without needing a PC.

PLED-W200

The pocket-sized PLED-W200 offers ultimate mobility. Measuring 130 x 126 x 32 mm and weighing only 420 g, the PLED-W200 is ultrathin and easily carried in a briefcase. Its LED light source with 250 ANSI lumens lasts 30,000 hours while producing brilliant color. With a built-in 32 GB SD/SDHC card reader, Microsoft Office/PDF viewer and dual integrated 2W speakers, display Word, Excel, PowerPoint, PDF and other multimedia files without needing a PC. The PLED-W200 also features 1.16:1 short throw ratio that can project a 40″ screen from a 1 m distance with high native WXGA resolution.

ViewSonic’s ultraportable LED projectors are thin, compact and lightweight for easy mobility between meeting rooms and on the go. Innovative new look & energy-efficient LED lamps with 20000 hours ( PLED-W500) 30,000-hour lifespan (PLED-W200) makes PLED series the best choice for the professional usage. 0-second power-on and power-off makes presentation immediately, and no need to wait for the projector to cool down. The PLED-W500 and PLED-W200 provide 500 and 250 lumens of brightness, respectively – superior to others in the pocket projector category.

Developed with Texas Instruments’ high performance DPP6401 image processing chip, the projectors support 3D graphics with 120Hz frame rates for exciting 3D gaming and movies using active shutter glasses. With the built-in 32 GB SD/SDHC card reader and Microsoft Office/PDF viewer, the projectors can play Word, Excel, PowerPoint, PDF and other multimedia files directly.

Notes to Editor

About ViewSonic

ViewSonic® Corporation, headquartered in Walnut, California, is a leading global provider of computing, consumer electronics, and communications solutions. Founded in 1987, ViewSonic’s mission is to be the preferred global brand of visual solutions as we continue to focus on display-centric product offerings including LED monitors, tablets, projectors, digital signage displays, and cloud computing solutions. ViewSonic continues to pioneer in visual technology innovation to build a connected and ever-reaching digital future. For further information, please visit http://ap.viewsonic.com/in.

[/toggle_box]

July 14, 2012
Jabra launches its summer collection – CLIPPER Series!
The clipper comes in several bright colours

Jabra has launched its stylish summer collection which includes fashionable CLIPPER models in trendy colours. Its the perfect amalgamation of fashion and technology.

The clipper can team up with your favorite set of headphones or earphones

It is compatible with all Bluetooth-enabled devices and equipped with Multiuse™ capability, it can team up with your favorite set of headphones or earphones (any model with standard 3.5mm jack). Stream music wirelessly from portable devices, all without missing a call as incoming phone calls will automatically override the music being played. To carry out a phone conversation, simply slide the CLIPPER onto your collar or closer to your mouth to use its built-in microphone.

The key features of the headset are Bluetooth 2.1, including EDR, A2DP and AVRCP, US Military Grade Rain and Shock protection, Talk/Music time – up to 6 hours; standby time – up to 8 days, Noise-blocking Stereo Ear buds etc.

Check out the press release below –
[toggle_box title=”Press Release” width=”Width of toggle box”]

June 15, 2012: Just in time for the season where fashion intersects technology, the Jabra CLIPPER™ bursts forth with new Scandinavian summer colors of Tangerine Tango, Turquoise, New Pink and White. Combining fiercely cool color pops with quality audio output and snazzy design, Bluetooth fans can now mix-and-match mobile music and talk with even greater style and flair.

The nifty, chic Jabra CLIPPER™ with its built-in microphone attaches to clothing or bag-strap and can connect via Bluetooth to a smart phone and a tablet simultaneously. With its Multiuse™ technology, Jabra CLIPPER™ users on the move can enjoy the freedom of listening to their music, multimedia and managing their voice-calls with a single set of headphones or earphones.

Great tunes in vibrant hues

According to Ms. Ann Goh, Head of Sales, South Asia Region, GN Netcom (S) Pte Ltd, responsible for mobile products business in South East Asia, “As mobile music becomes more popular across Southeast Asia markets in tandem with increasing adoption of smart phones, tablets and MP3 players, trend-savvy music lovers look for hands-free audio solutions that match their personal preferences of color, fashion and audio style. Jabra CLIPPER™ in classic black has been a stand-out hit with busy professionals and executives from day one. With latest range of vivid and luxe shades, Jabra CLIPPER™ now offers users a choice of colors to enhance their music experience, individual style and hands-free communications.”

Hands-free simplicity on the fly

Jabra CLIPPER™ is the perfect versatile audio solution: compatible with all Bluetooth-enabled devices and equipped with Multiuse™ capability, it can team up with your favorite set of headphones or earphones (any model with standard 3.5mm jack). Stream music wirelessly from portable devices, all without missing a call as incoming phone calls will automatically override the music being played. To carry out a phone conversation, simply slide the Jabra CLIPPER™ onto your collar or closer to your mouth to use its built-in microphone.

Music and calls for the active user

Weighing just 20g and capable of delivering 6 hours of music/talk time, Jabra CLIPPER™ combines style with high usability. Secured to the clothing, it becomes the mobile accessory for the music-filled, outdoor and active lifestyle, complete with US military grade for rain and shock-resistance. To adjust volume, pause and skip music tracks, the controls on the multi-function button are distinct and easy to use.

Key Specifications of Jabra CLIPPER™:
Bluetooth 2.1, including EDR, A2DP and AVRCP

Clip-on wearing style

Colors: Tangerine Tango, Turquoise, New Pink, White, Black

US Military Grade Rain and Shock protection

Talk/Music time – up to 6 hours; standby time – up to 8 days

Dimensions = 4.8 cm (L) x 1.65 cm (W) x 2.55 cm (H)

Weight = 20 grams

Noise-blocking Stereo Ear buds

AC charger

About Jabra

Jabra is the brand of GN Netcom, a subsidiary of GN Store Nord A/S (GN) – listed on NASDAQ OMX. Jabra employs approximately 850 people worldwide and in 2011 produced annual revenue which amounted to DKK 2,106 million. Jabra is a world leader in the development, manufacturing, and marketing of a broad range of hands-free communications solutions. With a reputation for innovation, reliability, and ease of use that goes back more than two decades, Jabra’s consumer and business divisions produce corded and wireless headsets, plus mobile and in-office speakerphones that empower individuals and businesses through increased freedom of movement, comfort, and functionality.

[/toggle_box]
June 19, 2012
McAfee Shares Vision for Bringing Mobile Devices into the Security Infrastructure (PR)
McAfee has developed a three sided plan to ensure the future of mobile devices in the corporate environment. This plan was developed to help users secure their devices as the mobile malware market has seen an exponential growth in the last quarter. Read the Press Release for more details.

[toggle title_open=”Collapse Press Release” title_closed=”Expand Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]

McAfee, today shared its vision for securing mobile devices in corporate environments. The three-pronged approach for protecting mobile devices, mobile data, and mobile applications, is designed to help businesses and consumers manage their devices securely, as the threat environment quickly evolves.

Attacks on smartphones are becoming more common, and according to McAfee Labs, new malware targeting Android devices jumped 76 percent in the last quarter. The need to secure mobile devices from attacks has never been more important. IT security operations that were once smooth-running have recently come under intense pressure to adopt new technologies and fully support completely new platforms, operating systems, and architectures. McAfee is developing products and strategies to allow businesses to bring these consumer devices securely into the IT infrastructure.

“Mobile device adoption is exploding, and unfortunately, so are the threats targeting mobile platforms. If McAfee’s historical experience analyzing threats on numerous platforms is any indication, we believe that the emerging mobile malware we are seeing today is just the beginning,” said John Dasher, senior director, mobile security for McAfee. “It’s a whole new world, and a challenge for IT to craft security policies that make sense while updating their infrastructure. At McAfee, we’re working hard to create new technology to help enterprises address the challenge of securely incorporating these new mobile platforms into their environment.”

New Endpoints, New Challenges

Traditional endpoints relied mostly on email and web for application framework. Mobile has a whole new freedom in custom applications. But each new application – either public or private – introduces new threats and risks to corporate IT. Today, challenges include the consumerization of IT, mobile platform diversity that includes iOS, Android, BlackBerry and Windows Phone, and an explosion of applications. Additionally, most Android-based devices have a slightly different implementation of the OS making software development and support that much harder.

McAfee is unique in being able to bring mobile devices into the security infrastructure. With a broad portfolio of security technologies including anti-malware, data loss prevention, application security, web protection, and more, McAfee has the technology needed to securely welcome these new endpoints. McAfee® ePolicy Orchestrator® security management software, which covers more than 30 million endpoints today, and McAfee Global Threat Intelligence, support and work across these integrations.

McAfee’s Three-Pronged Approach to Mobile Security
- Protecting Mobile Devices — With data and device protection for today’s most popular mobile devices, McAfee provides a complete security solution that embraces mobile device diversity. To meet this challenge, McAfee offers the following:
- Protecting Mobile Data — Protecting sensitive corporate data is a requirement. McAfee can ensure that only those devices with encryption access the corporate network and data. McAfee offers
- Protecting Mobile Apps – Beyond traditional email and web, mobile apps are readily available and proliferating by the millions. McAfee sees this as potentially the biggest threat vector of the future.
[/toggle]
September 29, 2011
McAfee Report Shows Significant Growths in Mobile Malware (PR)

Today, Mcafee released a report which showed that the number of Malware targeted Android devices has skyrocketed in this quarter to 76%, which makes it the most attacked mobile OS. Read the Press release for more information.

[toggle title_open=”Collapse Press Release” title_closed=”Expand Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]

McAfee today released the McAfee Threats Report: Second Quarter 2011, showing that the amount of malware targeted at Android devices jumped 76 percent since last quarter, to become the most attacked mobile operating system. 2011 has also resulted in the busiest ever first half-year in malware history, including a first-ever appearance of Mac fake AV and a significant uptick in rootkits, suggesting that McAfee’s comprehensive malware “zoo” collection will reach a record 75 million samples by the year’s end.

“Overall attacks are becoming more stealth and more sophisticated, suggesting that we could see attacks that remain unnoticed for longer periods of time. High-profile hacktivist groups have also changed the landscape by drawing a line between attacks for personal gain and attacks meant to send a message.”

“This year we’ve seen record-breaking numbers of malware, especially on mobile devices, where the uptick is in direct correlation to popularity,” said Vincent Weafer, senior vice president of McAfee Labs. “Overall attacks are becoming more stealth and more sophisticated, suggesting that we could see attacks that remain unnoticed for longer periods of time. High-profile hacktivist groups have also changed the landscape by drawing a line between attacks for personal gain and attacks meant to send a message.”

The report also details specific activity shaping the way cybercriminals operate, such as cybercrime “pricebooks” that determine the going rate for large email address lists, and acts of hacktivism and cyberwar.

2011 On Track to Reach Record “Malware Zoo”

With an approximate 12 million unique samples for the first half of 2011, a 22 percent increase over 2010, this has been the busiest first half-year in malware history. With the addition of Q2’s numbers, the grand total of total malware samples in McAfee’s database has reached approximately 65 million, and McAfee researchers estimate that this “Malware Zoo” will reach at least 75 million samples by the year’s end.

Android Nabs Top Spot for Most Mobile Malware

With the vast amount of personal and business data now found on user’s mobile phones, mobile malware is steadily increasing, often mimicking the same code as PC-based threats. In the second quarter of 2011, Android OS-based malware surpassed Symbian OS for the most popular target for mobile malware developers. While Symbian OS and Java ME remain the most targeted to date, the rapid rise in Android malware in Q2 indicates that the platform could become an increasing target for cybercriminals – affecting everything from calendar apps, to comedy apps to SMS messages to a fake Angry Birds updates.

Fake Anti-Virus for Apple, Rootkits and Stealth Malware Reach New Terrain

There are more Mac users than ever before, and as organizations increasingly adopt Macs for business use, Apple now has become more a target for malware authors. Though historically the Apple platform has been unaffected by fake anti-virus (fake AV) software, activity in Q2 indicates that it is now being affected. Although this type of fake AV is the first of its kind, McAfee Labs does expect fake AV in general will drop off over time.

Another malware category that is demonstrating recent steady growth is stealth malware. The tactic of hiding malware in a rootkit is used by cybercriminals to make malware stealthier and more persistent, and has seen this type of attack gain in prominence over the past year, with high-profile attacks such as Stuxnet. Stealth malware has increased more rapidly in the last six months than in any previous period, up almost 38 percent over 2010.

Acts of Hacktivism and Cyberwar Make Their Mark

Acts of hacktivism, primarily from the groups Anonymous and LulzSec, were among some of the most prominent cyber news generators for Q2. The report details hacktivist activity from Q2, with at least 20 global attacks reported in Q2 alone, and with the majority allegedly at the hands of LulzSec. The report also outlines acts of cyberwar that occurred in Q2, including attacks on United States’ Oak Ridge National Laboratory, and an attack on South Korea’s National Agricultural Cooperative Federation.

Email “Black Market” for Spammers

Though spam is still at historic low levels, due in part to the Rustock takedown, McAfee Labs still expects to see a sharp rise in activity over the coming months. A common method for cybercriminals to increase their volume of spam activity is to purchase a bulk list of emails in order to flood as much spam as possible to a widespread group of people. Whether it’s a botnet or a rental service, prices vary for such enterprises, often by location. For instance, in the United States, the going rate for 1 million emails is $25, whereas in England 1.5 million emails are worth $100.

[/toggle]

August 24, 2011
McAfee Family Protection Software Launched in India (PR)
McAfee has launched its Family Protection Software in India. This software is not only an antivirus tool but it also provides content filters to protect children from the hazards of the Internet. It is designed to provide parents with an insight into the digital lives of their children. Read the Press Release for more information.

[toggle title_open=”Collapse Press Release” title_closed=”Expand Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]

McAfee announced the launch of McAfee® Family Protection, a parental control program that protects children of all ages from online risks while allowing them the freedom to safely explore the Internet.

“Online concerns for tweens and teens are not what they were two years ago” said Venkat Krishnapur, Senior Director, McAfee India. “The threat landscape has changed dramatically – especially in the context of how children of various ages in urban India use the internet and how they are exposed to various forms of threats online. McAfee Family Protection is a powerful tool that helps parents get better insight to the digital lifestyles of their children. Parents can choose to block categories of sites, filter out only a handful of sites, or block nothing at all and simply review online activity reports. Its innovative features such as online activity reports, age appropriate settings and YouTube, games and website blocking and so on gives Indian parents a powerful tool to ensure their kids stay safe when using the Internet.”

Use of the Internet by Indian children and new parenting challenges:

McAfee commissioned Synovate, to conduct a comprehensive research titled ‘How safe are Indian kids online?’ across 10 cities- New Delhi, Mumbai, Pune, Ludhiana, Kolkata, Ahmedabad, Bangalore, Chennai, Hyderabad, and Cochin, covering 500 children and 496 parents. Following are key highlights of the revelations from this survey:
- 62% of all polled kids have shared personal information online.
- 58% kids share their home addresses on the internet.
- 39% of all polled kids do not tell their parents about these online activities
- 12% of all polled kids had been victims of some kind of cyber threat
“These findings are extremely relevant from the perspective of Indian parents. As the internet evolves into a new platform for self expression and social interaction, children are indiscriminately indulging in information exchange leading to an increasing rate of cyber exploits. The introduction of technologies like McAfee Family Protection is a step in the right direction as it enables us parents to understand, handhold and mould our children’s online persona and behavior”, said Anindita Mishra- McAfee Cybermum India.

In the context of these newfound online threats, McAfee Family Protection offers a host of essential features to enable Indian families in monitoring their children’s online activities:
- Age-Appropriate Settings – Settings are customized according to age-groups
- Filtering for Music and Online Games –Parents can decide what rating of content children have access to. Types of filtering include:
- Encrypted website blocking blocks teens from accessing proxy sites so they cannot try to bypass content filters
- Program blocking enables parents to block any program, including file sharing networks which can lead to malware infections on PCs
- Instant messaging monitoring enables parents to monitor and record complete instant message conversations to alert them of improper dialogue with strangers
- Time limits help families manage the amount of time their children spend online: families are able to set the day and/or time for when their child can access the Internet
- Email blocking pre-approves email accounts that a child is able to access and blocks emails from unknown sources
- Instant email alerts can be sent to parents when access to objectionable material is attempted
- Social network filtering records all social network postings that contain profanity and posts that include confidential information that has been predetermined by parents–such as a home address, phone, school name, etc
[/toggle]
July 28, 2011
MSI To Launch World’s First PCI Express Gen 3 Motherboard (PR)

MSI has announced that it will be releasing the world’s first PCI Express Gen 3 motherboard and exclusive Click BIOS II with unified interface. This motherboard will bring together may new technologies to boost performance. Read the Press Release for more information.

[toggle title_open=”Collapse Press Release” title_closed=”Expand Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]

New Delhi, India: MSI, the world-renowned mainboard and graphics card manufacturer, officially launches the Z68A-GD80 (G3), featuring world’s first large bandwidth PCI Express Gen 3 mainboard, and the latest UEFI technology: Click BIOS II which features a homogenous interface both under Windows and the UEFI interface. Conforming to Intel’s latest design standard, the MSI Z68A-GD80 (G3) with PCI Express Gen 3 provides a data transfer rate that is 200% faster than PCI Express Gen 2, enhancing the performance of graphics cards without bandwidth limitations. Click BIOS II, allows simple and intuitive system adjustments in both Windows and the UEFI interface! In addition, Z68A-GD80 (G3) utilizes MIL-810STD Certified Military Class II components and are equipped with OC Genie II technology which increases the performance of hard drive up to 457%. The MSI Z68A-GD80 (G3) enables next generation superior performance with PCI Express Gen 3 and OC Genie II, ultimate stability with certified Military Class II components and an extreme user-friendly Click BIOS II interface both in Windows and in the UEFI BIOS.

If you want to own the highest specification, components and the most superior performance and technology, the best choice is MSI Z68A-GD80 (G3). The product is expected to hit the market in the very early Q3 2011 as the first PCIe Gen 3 mainboard available in the global market.

The world’s 1^st PCI Express Gen 3 Mainboard – unparalleled performance

With the Z68A-GD80 (G3), MSI introduced the world’s first PCI Express Gen 3 mainboard in Computex 2011. With ultra-high 32GB/s transfer bandwidth, PCI Express Gen 3 is 200% faster than PCI Express Gen 2. This allows the MSI Z68A-GD80 (G3) to process huge amounts of data and information, maximizing the performance of AMD CrossFireX and NVIDIA SLI multi-GPU solutions.
MSI Z68A-GD80 (G3) is backwards compatible with all the devices with PCI Express 2.0 or older devices already available on the market and enhances their performance considerably. For example, PCI Express 2.0 SSD devices on MSI Z68-GD80 (G3) mainboards perform 14% faster than on competitor’s mainboards.

Click BIOS II with unified interface – provides the best experience

As an industry leader of UEFI technology, MSI revolutionizes the industry again with the world’s first UEFI BIOS which utilizes a unified graphical interface in both Windows and in the UEFI BIOS, Click BIOS II. Click BIOS II brings the ease of a clear, unified interface with all the benefits of MSI’s UEFI interface. This allows both die-hard overclockers and first-time system users to get the maximum out of their system through an easy-to-use Graphical User Interface. This interface supports all traditional input devices like a Keyboard, Mouse or new touch-screen interfaces for the most flexibility.

OC Genie II unleashes total system power

MSI’s exclusive OC Genie II provides stunning system performance within a single push of a button and unleash the true performance of CPU, memory and integrated graphics all at once. By maximizing system performance and guaranteeing the most stable condition, it gives users the best benefits in the shortest time. When measuring with industry standard benchmarking software such as 3DMark Vantage and PCMark Vantage, the results show that OC Genie II boosts 3D game performance up to 145% and hard drive reading speed up to 457% along with Intel Smart Response Technology.

Military Class II brings top quality and stability

MSI has equipped all its Z68 mainboards with the leading-edge Military Class II components. In addition to Hi-c CAPs made out of the rare element Tantalum and the Solid CAPs with a lifespan longer than 10 years, Military Class II includes Super Ferrite Choke (SFC) that provides 30% more power and is 10% more efficient. Military Class II components ensure ultimate stability and performance under any circumstance.

[/toggle]

July 14, 2011
Sony to Double VAIO Sales in 2011 (PR)
Sony plans to double its VAIO laptop sales this year. With over 62 models in 4 different series, the company may just achieve its targets. Read the Press Release to find out how.

[toggle title_open=”Collapse Press Release” title_closed=”Expand Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]

Sony India today announced its strategy to double VAIO sales in India by selling 5 lakh laptop units in FY11. VAIO is already the fastest growing laptop brand in India (according to IDC report 2010) with more than 100% growth and the new product line-up will ensure that it becomes even more closer to the Indian audience. VAIO S, C, E & Y series are tailor-made to suit the diverse lifestyle of the customers, so there is a laptop for everyone, be it a business executive, style conscious youth, students or even PC beginners.

Mr. Masaru Tamagawa, Managing Director, Sony India, said, “VAIO contributes 20% to the total sales revenue of Sony India and hence a very important part of our business. This year, our objective is to ensure that we offer a VAIO to meet the lifestyle requirements of every customer. We have an exciting product line-up of 62 models, a robust distribution network of 1500 outlets and heavy marketing investment of Rs. 50 crore to reach our business target of 5 lakh units in FY11. Talking about the new brand campaign, he said, “‘More Colour.More Style’ campaign is all about making a lifestyle statement and with Ms. Kareena Kapoor as the face of this campaign, we hope it will resonate well with our customers.”

Sony offers an extensive VAIO line-up that is aimed at different consumer segments with varied lifestyle requirements ranging from business class to college goers to even casual PC users. The price, features and the captivating colours compliments the product ensemble and lends unique beauty to the product offering. Details for each series are as follows:
- VAIO S: VAIO S is a perfectly balanced mobile PC with a premium design. Its slim and full-flat body allows you to carry it wherever you go. The long battery life makes it perfect for that business meeting and outdoor use. Available in 5 captivating colours, it is available at a price range of Rs. 47,990 to Rs.1,29,900.
- VAIO C: VAIO C is inspired by high fashion. It is made up of light-emitting material which adds to the visual impact of the vivid colour, rendering it an absolutely unique look. The Full HD screen and high-performance graphics makes playing games and watching movies a totally delightful experience. Available in 6 vibrant hues, it is priced from Rs. 54,990 to Rs. 69,990
- VAIO E: VAIO E, optimized for daily use, perfectly meets daily task demands such as checking emails, web browsing, listening to music, or organizing photos. With a wide selection of processors and colours, it fits right into a variety of usage scenes and styles. Featuring a unique truss pattern, it is targeted towards students and young working professionals. Available in 4 colours, it starts at a price of Rs. 27,990.
- VAIO Y: The key attraction of this series is the basic versatility of the product, that suits anyone and everyone making it a perfect gadget for casual users and beginners. Available in 4 colours, it starts at Rs. 24,990, making it extremely easy on the pocket.
The total product line-up, having 62 models, is available in 16 captivating colours to ensure that customers across a variety of segments have a personalized notebook that matches their idea of style.

To ensure that this comprehensive product line-up reaches the masses across India, Sony has a very aggressive expansion plan in place. The distribution network would see an increase of about 700 outlets, raising the count to 1500 in FY11 from 800 in the previous year. The company would also open 30 exclusive VAIO Flagship stores in FY11 taking the total number to 50 as a dedicated VAIO channel.

Sony will launch ‘More Colours.More Style’ VAIO brand campaign featuring its popular Brand Ambassador, Ms. Kareena Kapoor. Thrilled about the new campaign, Kareena Kapoor said, “I am very glad to be associated yet again with Sony VAIO for the ‘More Colour. More Style’ campaign. VAIO is different, vibrant and ultra stylish and makes for a perfect lifestyle statement, and this message is reinforced in the new brand campaign. The essence of this campaign is ‘Uniqueness’, so there is VAIO to suit every style and speak every mood.”

The brand campaign would be supported with extensive Above-the-line and Below-the-line activities, including print and television commercial, Web, PR, cinema and shop-front, for which the company has lined up an investment of Rs. 50 crore.

Sony has a very favorable record of Kareena led VAIO campaigns. VAIO sales doubled during the VAIO X ‘Size Zero’ campaign & VAIO E ‘Go Vivid’ campaign which were launched in Nov-Dec 2009 & July-Aug 2010 respectively.

Business facts summary:
- In FY10, Sony sold 2.5 lakh notebooks which is expected to go up to 5 lakh notebooks by FY11. The consumer notebook market in India stood at 17 lakhs units in FY10 and is expected to increase to 25 lakhs units by FY11
- For VAIO category, Sony has earmarked a budget of Rs. 50 crore towards marketing activities in FY11. Out of this, Rs. 25 crore has been allocated to ‘More Colour.More Style’ campaign.
- In FY10, Sony achieved a market share of 15%, the company targets 20% share by FY11.
- Expansion of channel network to 1,500 counters by FY11 across 200 cities up from 800 sales counters in FY10. VAIO Flagship stores to increase to 50 counters by FY11, an increase of 30 counters from 20 in FY10.
[/toggle]
July 13, 2011
Mcafee Mobile Security and WaveSecure for Android
McAfee has issued a Press Release regarding its Mobile Security and WaveSecure security softwares for smartphones and tablets on the Android Platform. Read the full PR for more information.

[toggle title_open=”Collapse Press Release” title_closed=”Expand Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]

McAfee today announced the it is extending its mobile device portfolio for consumers with McAfee Mobile Security and McAfee WaveSecure Tablet Edition. These mobile device offerings change the mobile security landscape by offering security safeguards that help consumers secure their mobile devices for personal use, commerce and work.

According to a mobile security report released last week by McAfee and Carnegie Mellon University titled, “Mobility and Security: Dazzling Opportunities, Profound Challenges,” respondents named their top three security concerns to be the loss of personal or work data through the accidental loss of a device, physical theft of the device, or loss of their data due to their device “crashing.” In addition, close to half of all respondents said they were using their smartphones both for personal use and work, demonstrating that consumers want more than just personal device security.

McAfee Mobile Security software, available for both smartphones and tablets, provides a comprehensive mobile security solution by combining three leading McAfee mobile security products: WaveSecure, VirusScan Mobile and SiteAdvisor® for Android. It is ideal for users who want protection for their data and privacy in the event of loss or theft, protection against the growing threats of viruses and spyware targeting mobile devices as well as protection from Web based threats, such as phishing sites that probe for personal and sensitive information.

With McAfee Mobile Security, consumers can now access the following features and functionality in a single download:
- Back-up and restore data to help protect sensitive information and irreplaceable photos. Even if the device is missing, it can be backed up before it is wiped clean of information.
- Protection against misuse (such as excessive phone charges) as well as safeguarding personal data with remote locking capabilities
- An audible alarm to help users find the device or disrupt a thief, and or pop-up a notification with instructions for returning the device
- Remotely remove data from a lost or stolen device via the McAfee Web portal, mobile Web portal or via a SMS message from a buddy device
- 24/7 real-time anti-malware protection against viruses, worms and spyware, Trojan horses and battery sapping malware
  - Protection from malicious Web sites, phishing, identity theft, and credit card fraud when shopping online. SiteAdvisor software for Android provides color coded site ratings appear right next to the search results, allowing Android users to confidently browse and search the mobile Web.
  - Management of mobile device protection allows consumers to quickly execute needed security tasks, backup, locate, wipe, etc. via the McAfee Web portal and simple device interface
  - All backed by McAfee Labs with its 24/7 global presence and dedicated team of threat researchers
The WaveSecure Tablet Edition offers Android users with WiFi the ability to find their missing device with alarm and location tracking, prevent misuse with remote lock and wipe and preserve important memories and personal data with remote backup, even from a lost or misplaced device. Users can also trigger an audible alarm to help them find the device or disrupt a thief, and send a brief SMS message with instructions for returning it.

“With device growth eclipsing PCs, consumers need tools to not only protect their personal information, but also to provide safeguards for business data should they decide to use that device for work,” said Todd Gebhart, senior vice president and general manager of consumer, small business and mobile, McAfee. “It’s far too easy to leave a mobile device in a cab or at the airport, which can mean lost photos, contacts and other important content. Also, the threats to mobile devices are in many ways the same as in the online world. Beyond device lost or theft, users can be hacked, infected or phished on a mobile device just as easily as they can online.”

Availability and Pricing:

McAfee Mobile Security and WaveSecure software are available in the following languages; Chinese (Simplified and Traditional), Dutch, English, French (European and Canadian), German, Indonesian, Italian, Japanese, Korean, Portuguese (European and Brazilian), Swedish, Spanish (European and Mexican) and Russian. McAfee Mobile Security software is available as an annual subscription of $29.99 USD per year from McAfee and the Android Market. McAfee WaveSecure software is available as an annual subscription of $19.99 USD from McAfee and the Android Market.

[/toggle]
July 12, 2011
Google Releases a Preview of the New Gmail Look (PR)

Google has decided to update its offerings with a new look with the launch of its Google+ service. You would have already noticed the black bar above the Google search page. Adding multiple features over the years has made their Gmail interface more cluttered and complicated to use. They are attempting to clear it up as well as add some more features, however, they have scheduled to do it in phases, so not all features will work at this time. You can check out the new interface by logging into your gmail account and changing your theme. The new interface not only changes the colour scheme of the interface, but also introduces many UI enhancements such as changes in buttons and overall layout. Changes to the Google Calender are also coming soon. Read the Press Release for more info.

[toggle title_open=”Collapse Press Release” title_closed=”Expand Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]

We get a lot of great feedback about how Gmail helps you be more efficient, keep in touch with family and friends, and get work done. We’ve saved you from forgetting attachments and made sure that you got the right Bob. Over the years, adding countless features to Gmail has made it an increasingly powerful communication hub, but along the way the interface has also become more cluttered and complex.

That’s one of the reasons we’re embarking on a series of interface updates to help strip out unnecessary clutter and make Gmail as beautiful as it is powerful. This is part of a Google-wide effort to bring you an experience that’s more focused, elastic, and effortless across all of our products. The changes are not going to happen all at once. We know that you love and care about Gmail as much as we do, and we’ll be working on these upgrades gradually over the next few months to allow plenty of time to understand and incorporate your feedback into the evolving design.

We’re kicking things off with two new themes for you to try out as a sort of sneak peek at what we’re up to. Starting today, you’ll see the “Preview” and “Preview (Dense)” themes in the Themes tab in Gmail Settings. Why two themes? Our new interface will eventually expand dynamically to accommodate different screen sizes and user preferences, but until then you can pick the information density that you prefer.

Here’s what one of the new themes currently looks like:

And in conversation view:

If you poke around you’ll hopefully find a lot to like and a much cleaner, modern look but also few rough edges. In particular, some Labs features may look a little strange in the new themes. We plan to fix these issues as we roll out changes in the coming months. You can also expect some updated themes that embody the same design principles but are better suited to working in a dark environment, use a different color palette, or include the illustrations that we know many of you love to see around your inbox.

Look out for these and other new features over the next few months. In the meantime, try out the new themes as a preview of the future of Gmail and let us know what you think.

P.S. Like Gmail, Google Calendar is also getting a new look. You’ll see it automatically within the next few days so there’s no need to turn it on, and we’ll also continue to make improvements there in the coming months. Details about the current changes to Calendar can be found in the Calendar help center.

[/toggle]

July 2, 2011