Tag: Tinder

Tinder Skips Payments Via Play Store To Save 30 Percent On Commission

When it comes to dating applications, Tinder is one of the first names that cross one’s mind. The application was originally launched in the year 2012 and it has now become a global success. Although the app is free to download and use, a paid membership is also offered that adds several functionalities like an unlimited number of swipes, changing the location information and the ability to see whether a message has been read or not.

According to a latest piece of news, the company is making a massive transition in its default payment process that skips authentication via Google Pay.

Instead, the users will now be prompted to an external web link that will redirect incoming transfers via Tinder’s very own gateway. Noteworthy, once a user enters their credit card details into this gateway, their payment information is automatically stored with the company. Besides, this also removes the choice to switch back to Google Play for making any future purchases.

Nevertheless, a senior company executive who addressed the update has a justifiable reason behind this unforeseen change. Correspondingly, Google, that operates Play Store charges a mandatory 30 percent commission on every transaction that is made via its digital distribution service. Therefore, the platform is a huge moneymaker for the company and it rakes in billions of dollars in terms of revenue each year.

While Tinder going this path won’t affect Google in a radical manner, the profit margins of the former will rise significantly. Besides Tinder, the developer of Fortnite, Epic Games had previously chosen to go the same path as it distributed the game apk aka installer via its own servers and not Google’s.

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Conclusively, Analysts suggest that this move can have a domino effect and if other huge corporations plan to go down this road, Google will have to devise a mechanism to prevent this from happening and arresting any future loses.

Do you think that Google should wave off its commission on Applications distributed via play store which may help in reducing the price of a given service? Let us know in the comments below.

July 20, 2019
Tinder Launches The Paid Version Today In US

Dating app, Tinder has launched a new premium service called the Tinder Plus today in the United States. This is a paid service which will cost anywhere from $9.99 to $19.99, depending on the age of the user. Users older than 30 will have to pay the higher end price tag of $19.99 to use this dating app.

According to TechCrunch, pricing ranges is not only based on age, but the location too. Approximately, Tinder users are spread across 140 countries. Users above the age of 28 in emerging countries have to pay as little as $2.99 per month while the same category in developed nations will have to pay $23 per month.

We’ve priced Tinder Plus based on a combination of factors, including what we’ve learned through our testing, and we’ve found that these price points were adopted very well by certain age demographics. Lots of products offer differentiated price tiers by age, like Spotify does for students, for example. Tinder is no different; during our testing we’ve learned, not surprisingly, that younger users are just as excited about Tinder Plus, but are more budget constrained, and need a lower price to pull the trigger.

New features of Tinder Plus includes a Rewind button, which allows the user to recover a match they might have accidentally swiped left. There is also a Passport feature that allows the user to find matches from anywhere in the world. Tinder Plus is also ad-free. Ads will be introduced on the unpaid version of the app later this month.

March 3, 2015
Happn: An App That Makes Love at First Sight Easy

If you are a romantic then you can imagine a scenario where you come across that perfect mate like in the movies. Things in real life though don’t work that way, most of the time its awkward smiles or just a struggle to avoid eye contact. To make life simpler to folks who are looking for a person with similar tastes but just don’t have the time to swipe through countless profiles, here comes Happn.

But how in a world of online dating dominated by Tinder, what can this app do that the rest can’t? Well, instead of using many parameters to judge the suitability, Happn simply uses a phone’s GPS to bring you extremely localized lists of potential companions. The catch, of course is that both sides need to have the app on their ends.

Distance is the prominent parameter used by Happn. The app scans an area of 250 meters to find an ideal mate for you. This is also a great way of just meeting new friends too.

Privacy and safety issues maybe a concern in people’s mind that might dissuade them from trying the app. The creators make it clear that none of the personal information is stored or saved. It basically tries to create a database of folks you randomly meet in the course of the day that you can scroll through at the end of the day to find the ones who interest you. Once you have found the right person, you can send them messages through the app.

Apps like Tinder gives you a huge list of folks to swipe through. A Facebook profile is not an ideal judgment of a person. Happn clears all that mess and lets you meet people who are or have been in your vicinity and make it easy to find them.

The app is rapidly broadening its user base and has a good number of users in the creators home country of France. The app is available for iOS as well as Android. So if you are lonely and ready to mingle, your perfect wingman, your smartphone, now has an extra trick up its sleeve. So what are you waiting for, go out and make things Happn.

August 19, 2014