UMi is a Japanese smartphone making company, who is also trying to make mid-range devices with high-end specs. Previously, it had launched the world’s first ever three security features camera; and now it has released the world’s first ever 3GB RAM handset that will be priced at less than $100 (Rs.6,640)
This new phone s called the UMi Rome and comes in two colours – champagne gold and shine black. It comes with a 5.5 inch AMOLED display, 1280 x 720 pixel resolution, and has a 3GB of RAM space with 16GB internal memory which is expandable up to 128GB via a microSD card slot.
The phone is powered by MediaTek MT6753, which has an octa-core Cortex-A53 running at 1.3GHz and is run on the Android Lollipop 5.1. It also fits in a 2,500mAh battery with dual SIM connectivity. On the camera front it has a Sony IMX179 13MP rear camera, and a 2MP front camera. Finally, the phone’s connectivity options include an LTE modem, a dual-band Wi-Fi chip, and a Bluetooth 4.1 chip. Here are its specs:
Specifications |
UMi Rome |
| Display | 5.5 inch AMOLED |
| Resolution | 1280 x 720 pixel |
| Chipset | MediaTek MT6753 |
| Processor | 1.3GHz |
| GPU | – |
| RAM | 3GB |
| Storage | 16GB expandable up to 128GB |
| Rear Camera | 13MP |
| Front Camera | 2MP |
| Video | – |
| Battery | 2,500mAh |
| Operating System | Android 5.1 Lollipop |
| Connectivity | LTE modem, a dual-band Wi-Fi chip, and a Bluetooth 4.1 chip |
| Price | Rs.5,909 |
From an AMOLED display to the LTE modem connectivity, this phone is offering everything at $89 which is approximately Rs.5,909. With Chinese and Indian brands banking on the main foundation of incurring profit by creating and providing high-end specs on mid-range phones; Umi seems to have gone a step futher by providing high-end specs to low-range phone. Do you think UMi could also create a niche within the already competitive smartphone market?