As the third phase of the Lok Sabha elections comes to a close, we present two viral videos that caught our attention. They couldn’t have handled the topic of the 2014 Elections any differently. While one used a sombre note to reminds us that we had been deprived of the power to vote for too long to take it for granted now. The other, intelligently pulls the voters leg for spending too much time thinking, talking, discussing and not enough time doing.
Congress Vs BJP
All India Bakchod, a comedy collective, nails the core theme of every discussion surrounding the elections. The ever-exhausting BJP Vs Congress debate has turned family dinners, kitty parties, and a friendly-drink-at-the-bar into mini war zones. Though that’s not the point of the video, the joke is not on BJP or on Congress – it’s on us. Why is debating about the lack of a reliable leading party the only thing we do so well?
The viewers (slightly more than a million), watch the video, laugh and the next day have another version of the same discussion, by the coffee machine at work.
#PledgeToVote with Mr Shyam Negi
Google India teamed up with Ogilvy & Mather Mumbai and developed this video for their “Pledge to Vote” campaign. It made Independent India’s first voter, 97-year-old retired schoolteacher Shyam Saran Negi, a household name. Negi lives in one of India’s coldest corners. Kalpa is a place where transportation is scarce and the weather conditions are rough. Even though it’s a struggle, Negi has never missed a vote since 1951.
Within the short span of the video, Mr Negi’s story makes us forget the hopelessness and frustration usually associated with the political future of our country. It simply impresses us to be proud citizens of a democratic nation. A reminder of that fact we conveniently forget: just a few decades back, we didn’t have the power to decide who governs our country.
Steering clear of the fact that voters are struggling to choose the least incompetent of the contesting parties, Google instead chose to focus on reminding us how privileged we are to have an option of getting our fingers inked.
