Tag: wwdc2013

Apple Macbook Air Mid 2013 goes on Sale in India Starting Rs. 67900 (PR)

Apple has officially announced the launch of the Macbook Air in India aswell, starting off the new Macbook Air at a price of INR 67,900 inc VAT.

The 11-inch MacBook Air comes with a 1.3 GHz processor with Turbo Boost speeds up to 2.6 GHz, 4GB of memory and is available with 128GB of flash storage starting at INR 67,900 inc VAT (INR 64,666.67 ex VAT), and 256GB of flash storage starting at INR 81,900 inc VAT (INR 78,000 ex VAT). The 13-inch MacBook Air comes with a 1.3 GHz processor with Turbo Boost speeds up to 2.6 GHz, 4GB of memory and is available with 128GB of flash storage starting at INR 74,900 inc VAT (INR 71,333.33 ex VAT), and 256GB of flash storage starting at INR 88,900 inc VAT (INR 84,666.67 ex VAT). Configure-to-order options include a 1.7 GHz Intel Core i7 processor with Turbo Boost speeds up to 3.3 GHz, up to 8GB of memory and up to 512GB flash storage.

The new generation of Macbook Air from Apple feature Intel’s new Haswell chipsets, designed to be very powerful yet energy efficient. According to Apple, the 13-inch MacBook Air will last up to 12 hours of battery life and up to 10 hours of iTunes movie playback. The 11-inch MacBook Air delivers up to 9 hours of battery life and up to 8 hours of iTunes movie playback.

The new Macbook Air features 802.11ac Wi-Fi for wireless performance that is up to three times faster when connected to an 802.11ac base station. Just to make a point Apple also launched the new AirPort Extreme and AirPort Time Capsule base stations that feature three-stream 802.11ac Wi-Fi technology with a maximum data rate of 1.3Gbps, almost three times faster than 802.11n.

The new AirPort Extreme and AirPort Time Capsule base stations are available today through Apple Authorised Resellers. AirPort Extreme is available for a suggested retail price of INR 14,200 inc VAT (INR 12,511.01 ex VAT). AirPort Time Capsule comes in two models: 2TB of storage for INR 19,900 inc VAT (INR 18,952.38 ex VAT) and 3TB of storage for INR 25,900 inc VAT (INR 24,666.67 ex VAT).

[toggle title=”Press Release”]Apple Brings All Day Battery Life to MacBook Air

SAN FRANCISCO—June 10, 2013—Apple today updated MacBook Air with all day battery life, fourth generation Intel Core processors with faster graphics, 802.11ac Wi-Fi and flash storage that is up to 45 percent faster than the previous generation. The ultimate everyday notebook is now an even better value, with 11-inch models featuring double the storage and 13-inch models starting at a new lower price of INR 74,900. Apple today also introduced completely redesigned AirPort Extreme and AirPort Time Capsule base stations featuring 802.11ac Wi-Fi for up to three times faster performance.

“MacBook Air is the industry leader for thin and light notebooks, and now with longer battery life, we’ve set the bar even higher,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With faster flash, more powerful graphics and up to 12 hours of battery life, the new MacBook Air packs even more performance into the portable and durable design our customers love.”

The new MacBook Air features power-efficient fourth generation Intel Core i5 and Core i7 processors that give the 13-inch MacBook Air up to 12 hours of battery life and up to 10 hours of iTunes movie playback. The 11-inch MacBook Air delivers up to 9 hours of battery life and up to 8 hours of iTunes movie playback.* MacBook Air now supports next generation 802.11ac Wi-Fi for wireless performance that is up to three times faster when connected to an 802.11ac base station. New Intel HD Graphics 5000 gives MacBook Air up to 40 percent faster performance for gaming and graphics intensive apps, and new flash storage provides speeds up to 45 percent faster than the previous generation and nine times faster than traditional hard drives.**

The incredibly thin and light design features dual microphones, a FaceTime HD camera, a high-speed Thunderbolt port and two USB 3.0 ports. MacBook Air also supports dual displays and video mirroring while simultaneously supporting full native resolution on the built-in display.

Continuing Apple’s commitment to energy efficiency and the environment, the new MacBook Air meets stringent Energy Star 5.2 requirements and achieves an EPEAT Gold rating.*** Each unibody enclosure is made of highly recyclable aluminium and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Apple notebooks contain no brominated flame retardants, are PVC-free and are constructed of highly recyclable materials.

MacBook Air ships with OS X Mountain Lion, bringing Messages, Notification Center, system-wide Sharing, AirPlay Mirroring, Dictation, Game Center and the enhanced security of Gatekeeper to your Mac. With iCloud built into the foundation of OS X, Mountain Lion makes it easier than ever to keep your content up to date across your Mac, iPhone, iPad and iPod touch.

Apple also introduced redesigned AirPort Extreme and AirPort Time Capsule base stations that feature three-stream 802.11ac Wi-Fi technology with a maximum data rate of 1.3Gbps, almost three times faster than 802.11n. The new AirPort base stations include high-powered radios and a six-element beam-forming antenna array to maximise range and performance. With setup built right into OS X and iOS, users can create a high-speed Wi-Fi network in just a few clicks, and the intuitive AirPort Utility makes it easy to view and manage a network graphically. Featuring 2TB or 3TB hard drives, AirPort Time Capsule works in conjunction with Time Machine in OS X and is the simplest way to wirelessly backup multiple Macs. Measuring just 3.85-inches by 3.85-inches and 6.6-inches tall, these new base stations can be placed almost anywhere in the home.

Pricing & Availability
MacBook Air is available today through Apple Authorised Resellers. The 11-inch MacBook Air comes with a 1.3 GHz processor with Turbo Boost speeds up to 2.6 GHz, 4GB of memory and is available with 128GB of flash storage starting at INR 67,900 inc VAT (INR 64,666.67 ex VAT), and 256GB of flash storage starting at INR 81,900 inc VAT (INR 78,000 ex VAT). The 13-inch MacBook Air comes with a 1.3 GHz processor with Turbo Boost speeds up to 2.6 GHz, 4GB of memory and is available with 128GB of flash storage starting at INR 74,900 inc VAT (INR 71,333.33 ex VAT), and 256GB of flash storage starting at INR 88,900 inc VAT (INR 84,666.67 ex VAT). Configure-to-order options include a 1.7 GHz Intel Core i7 processor with Turbo Boost speeds up to 3.3 GHz, up to 8GB of memory and up to 512GB flash storage. Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/macbook-air.

The new AirPort Extreme and AirPort Time Capsule base stations are available today through Apple Authorised Resellers. AirPort Extreme is available for a suggested retail price of INR 14,200 inc VAT (INR 12,511.01 ex VAT). AirPort Time Capsule comes in two models: 2TB of storage for INR 19,900 inc VAT (INR 18,952.38 ex VAT) and 3TB of storage for INR 25,900 inc VAT (INR 24,666.67 ex VAT). Additional technical specifications are available online at www.apple.com/airport-extreme and www.apple.com/airport-time-capsule.

*The Wireless Web protocol testing was conducted by Apple in June 2013 using preproduction MacBook Air configurations. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/macbook-air.

**Testing conducted by Apple in June 2013 using preproduction MacBook Air configurations. For more information visit www.apple.com/macbook-air.

***Claim based on energy efficiency categories and products listed within the EPA ENERGY STAR 5.2 energy database as of June 2013. EPEAT is an independent organisation that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the required criteria and at least 75 percent of the optional criteria are recognised as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.[/toggle]

June 11, 2013
Apple shows a sneak peak of the next generation Mac Pro (PR)

Apple usually does not do this but when the time came Apple just showed off its next generation of Mac Pro, in a beautiful cylindrical form factor. Almost 1/8th the size of the original Mac Pro with lots of improvements with the most important being a new cylindrical design.

Built around a new thermal diffusion design, the new hardware comes with a 12-core, 256-bit Intel Xeon processor, with 1,866MHz DDR3 Memory and 60GBps performance.

Thunderbolt 2 with 20Gbps throughput and Flash Hard drive. The new Mac Pro will support dual GPUs and will also support upto 3 4K displays simultaneously. With only a preview available, launch dates and prices not announced, we can only wait and watch.

Apple’s answer to those with doubts ” No More Innovation : My Ass”.

[toggle title=”Press Release”]Apple Gives Sneak Peek Into the Future of the Pro Desktop

SAN FRANCISCO—June 10, 2013—Apple today showed a sneak peek into the future of the pro desktop with a first look at the next generation Mac Pro. Designed around a revolutionary unified thermal core, the Mac Pro introduces a completely new pro desktop architecture and design that is optimised for performance inside and out. With next generation Xeon processors, dual workstation-class GPUs, Thunderbolt 2, PCIe-based flash storage, and ultra-fast ECC memory, the new 9.9-inch tall Mac Pro packs an amazing amount of power into an incredibly small package.

“With the latest Xeon processors, dual FirePro GPUs, ECC memory, PCIe-based flash and Thunderbolt 2, all built around a revolutionary thermal core, the next generation Mac Pro is the most radical Mac yet,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “All this performance and expandability is packed into a dramatic new design that’s one-eighth the volume, and best of all, it will be assembled here in the USA.”

The next generation Mac Pro is architected around an ingenious unified thermal core that allows the desktop to efficiently share its entire thermal capacity across all the processors. The result is a pro desktop with breakthrough performance packed into a design that is one-eighth the volume of the current Mac Pro. Next generation Intel Xeon E5 processors with up to 12 core configurations deliver double the floating point performance. With two AMD FirePro workstation-class GPUs, the all-new Mac Pro is up to 2.5 times faster than the current Mac Pro and delivers up to an amazing 7 teraflops of compute power. The new Mac Pro also features PCIe-based flash storage that is up to 10 times faster than conventional desktop hard drives and includes the latest four-channel ECC DDR3 memory running at 1866 MHz to deliver up to 60GBps of memory bandwidth.* With all that power, the new Mac Pro lets you seamlessly edit full-resolution 4K video while simultaneously rendering effects in the background.

The next generation Mac Pro is the most expandable Mac ever built. With six Thunderbolt 2 ports that can deliver up to 20Gbps of bandwidth to each external device, Mac Pro is perfect for connecting to external storage, multiple PCI expansion chassis, audio and video breakout boxes, and the latest external displays, including 4K desktop displays. Each of the six Thunderbolt 2 ports supports up to six daisy-chained devices, giving you the ability to connect up to 36 high-performance peripherals. Thunderbolt 2 is completely backwards compatible with existing Thunderbolt peripherals, and allows you to transfer data between Macs faster and easier than ever.

The next generation Mac Pro will be available later this year. To learn more, visit www.apple.com/mac-pro.

*Performance claims are based on technical specifications of preproduction Mac Pro hardware as of June 2013.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
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June 10, 2013
Apple Store Down: New Hardware Launches Imminent

The Apple Online Store is down, and this usually only happens – pre event – when Apple is about to launch some new hardware. While iOS 7 and Mac OS X updates are in tow, looks like new goodies also might be headed our way. With only just minutes for the Live event to begin. We just cant wait to see what is up Apple’s sleeve, a new iWatch perhaps?

[Apple Store]

June 10, 2013
Apple WWDC iOS 7 and MAC OS 10.9 Event happens today : What to Expect

Its 2013, and what has been almost 6 years from the announcement of the original iPhone back in 2007, Apple will today announce a new version of iOS deemed “iOS 7”. WWDC or the Worldwide Developer Conference is Apple’s yearly conference with its developers to show off what the company has designed for the developers to make functional apps in the oncoming year.

Apple iOS 7

Apple’s prized possession; the mobile os to power their extremely popular portables, has led the company for over 5 years into undeniable success. This year around John Ive’ design philosophy takes over that of Scott Forstall, which makes the design exceptions of the iOS 7 a lot flatter vs the skeuomorph designs of Forstall.

Apple may also change their closed nature towards third party apps allowing them to be set as default apps (eg. presently default browser cannot be changed from Safari), this might make the experience of iOS 7 a lot more personal.

Apple removed all Google based apps from the default apps list on iOS, including Youtube and Maps to replace with their own, this time around we are hearing of partnerships with Yahoo to provide Flickr integration along with Tumbler posting, possibly directly from the notification panel, a spot presently secured by Facebook and Twitter.

There is a also a possibility of Apple integrating quick toggles in the Notification panel or even as direct apps, something that would be widely appreciated.

Apple has also signed a deal with Sony Music among other major music companies, enabling the possibility of “iRadio” a music streaming service directly from Apple. As “the Guardian” points out a mix of iRadio and Genius playlists would put Apple in the forefront of all competition simply because the Genius playlists would automatically play music like the music you already like listening to.

Mac OS X (10.9)

Apple will also announce the next version of Mac OS dubbed 10.9 and will also include a Lion in its commercial name, this iteration of the OS for their portables and desktop is expected to be midway between a tablet and a pc, allowing more direct availability of Apps.

Apple is also expect to update key features of the OS, including notification center and Siri Integration within the OS.

Other Expectations and Rumors

iWatch : Apple wearable control device which has been heavily rumored ever since Apple changed the design of the multitouch iPod Nano from the Square watch band friendly to a vertical more media player-esque design. Although a wearable Apple product sounds interesting, many previous editions have failed to grab market attention.

Apple TV: Apple has also been toying with the TV industry for years hinting at a piece of hardware that will revolutionize the Television industry. Whether this “Jesus TV” will ever be launched is unknown. But Apple will need to update its current gen Apple TV (box), so atleast a refresh of the 100 $ TV is expected.

App Ecosystem: Rumors have suggested in the past that Apple will launch a better App Store allowing more flexibility in a way a user buys an app. Possible examples could include renting of Apps and even trial periods as seen on Windows Phone.

While it is almost always impossible to know what Apple has up its sleeve, it is almost certain that no new iDevice hardware is expected to be launched at WWDC, no new iPhone, iPad or even iPOD is expected. But, with everything so well under wraps, the world might just be shocked as Tim Cook walks onto stage with a shiny new hardware, that may set to create yet another category in the buying space. We will get you all the details during the launch.

June 10, 2013