A few months back Micromax spinoff YU entered the smartphone arena with a bang. It’s first smartphone the Yureka was a blockbuster in the budget segment and raised the bar for low-cost handsets. The company’s new flagship, Yuphoria, is expected to take the affordable smartphone market by storm.
The homegrown smartphone firm is taking the veil off the Yuphoria, right here on iGyaan. In in iGyaan Exclusive Launchpad Episode : iGyaan’s Founder, Bharat Nagpal sat down with Rahul Sharma, the Founder and CEO of YU Televentures to discuss the future of YU as a brand, the Yuphoria and where the company goes from here.
The handset will be the first to be fully designed by YU Televentures (Or Micromax for that matter) and will keep up the current trend of “Make in India”. After the initial lot of 1000 odd units the handset will be manufactured locally within the Indian borders.
Leave a Reply