Flipkart has entered into a partnership with the digital map data company, MapmyIndia. MaymyIndia (CE Info Systems Pvt. Ltd.) is known for its GPS navigation, tracking, location-based apps and GIS solutions.
The move is part of Flipkart’s efforts to improve the service chain with the help of technology. The company will use this business partnership to license map data and location technologies from MapmyIndia.
Binny Bansal, COO and Co-founder, Flipkart, commented on this, “With this strategic investment, we are taking another concrete step toward transforming the supply chain ecosystem in India, making technology and information the driver of our supply chain and logistics solutions. This partnership is a strategic fit that gives us a sustainable competitive advantage.”
Flipkart’s entry into a business partnership with MapmyIndia also means that the latter’s earlier investors, which include Nexus Venture Partners and Lightbox Ventures, will exit the company. Using Location intelligence capabilities across Flipkart’s logistics network is the primary aim of this partnership. It would also enable the company to introduce services like better Address Verification and real-time Shipment Tracking, among other things.
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