The OnePlus 6 is not too far away from its official launch. In India, the OnePlus 6 is expected to launch along with markets like China and North America. Over the years, OnePlus has been an online-first brand and only recently branched out to offline retailers with its partnership with Croma in India. The company has also opened up its own OnePlus Experience stores in cities like Bengaluru and New Delhi. It looks like the OnePlus 6 will also be an online first smartphone and will be sold exclusively via Amazon.
In an advertisement being shown at Cinemas in India, the last slide reveals that the OnePlus 6 will be an Amazon-exclusive smartphone, just like its predecessors. However, like it did with the OnePlus 5 and OnePlus 5T, the OnePlus 6 will also, eventually, make its way to offline stores as OnePlus is now trying to capture a market that strays away from shopping online. OnePlus’ fellow Chinese compatriot, Xiaomi has also taken major steps over the past couple of years in building an offline presence, while making sure it also releases its smartphones to the online audience. However, Xiaomi’s continued flash sales of its popular devices have left a lot of consumers very frustrated.
OnePlus, at a point in time, also had a very frustrating buying method. OnePlus smartphones were sold via an invite system that allowed the company to keep the cost of production down. However, that has changed over the last year and a half as OnePlus flagship devices are now always available online at any given time. The same is expected to continue with the OnePlus 6, making it a readily available affordable flagship smartphone.
So far, there has been no hint by the company regarding the official launch date of the OnePlus 6. If rumours of a Special Edition Avengers OnePlus 6 are true, then the smartphone will launch before the 27th of April (global release date of Avengers: Infinity War).
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