Started in the backyard toolshed of Steve Jobs’ parents’ house, Apple is now one of the top brands in the world. Apple started the smartphone trend with the first iPhone. However, it was the iPhone 3GS which raked up the most sales in 2009. On 31st July 2018, Apple released a report for its Q3 revenue, revealing that the company has earned record profits. The company was able to achieve 17% more revenue than last year. Apple sold 41.3 million iPhones, 11.553 million iPads, and 3.72 million Macs. The total profits earned by the company stands at a whopping US$11.5 billion.
The majority of profits earned by the company is through the sales of iPhones, iPads, and Macs accounting for US$53.3 billion worth of the company’s revenue, while its services like Apple Music, accounted for US$9.548 billion. With that said, iPhones led the overall sales of US$29.906 billion out of the total US$53.3 billion. Apple predicts that it may collect revenue between $60 billion and $62 billion in the Q4 of 2018. For reference, the revenue earned from the company’s services alone is 37% more than the last year’s US$7.266 billion.
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Since Apple’s event is hardly a month away, the company may be launching dual-SIM iPhones. Dual SIM phones are popular in developing and growing markets like India and China. These markets have also become the key sales places for Apple. The launch of dual-SIM iPhones will not only cater to the public demand but also help improve the smartphone’s sales. According to the recent leaks, the company might also be planning to release two iPhones this year with a 6.5-inch “alleged” iPhone X Plus and a 6.1-inch iPhone 9, with the latter in all likelihood being the cheaper smartphone of the two. Furthermore, the company is planning to bring an update for the HomePod, which is a wireless speaker with inbuilt Siri, Apple’s virtual assistant.
HomePod works in a similar way as the Amazon Echo or the Google Home speakers, it can be used as a conventional wireless speaker but it also has all the capabilities of Siri built-in. With the new update of iOS 12 beta, users will now be able to make and receive calls with the HomePod as the default audio output source. Earlier in iOS 11.4, users had to manually change the source during a call to set the HomePod as the audio output in. The iOS 12 update will also bring improvements to Siri’s general knowledge base and the ability to set multiple timers. With this update, the HomePod will also be closely integrated with the Macs running on Mojave.
Apple has undoubtedly had a great impact in shaping the future of smartphones with its iPhone lineup. Apple has been at the forefront of bringing feature-rich smartphones, albeit at a hefty price. Thus, it will be interesting to see how Apple actually performs in the Q4 despite its sale projections.
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