Facebook has rolled out new iPhone and iPad apps rebuilt from the bottom up in a drive to boost speeds and give better performance.
The long-awaited move was part of the social networking giant’s effort to appeal to the growing number of users accessing Facebook from mobile devices.
It was also an attempt to placate mobile users who for years have complained that the old apps were clunky and sluggish.
But while Facebook ads are well-established on its website, the company only recently started experimenting with mobile advertisements. That’s been a concern for investors, who’ve sent Facebook’s stock down by nearly half since the company’s initial public offering three months ago.
The app is available for free from Apple’s App Store.
Still absent from Facebook’s app is any integration of Instagram. That’s because Facebook hasn’t closed the acquisition of the photo-sharing app. Though it got a step closer Wednesday, when the Federal Trade Commission said it has closed its investigation into Facebook’s planned acquisition.
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