RIM CMO Frank Boulben recently sat down for an interview, explaining that he joined RIM for “what could be the greatest comeback in tech history.”, with the Blackberry 10. Some investors bolted a long time ago and declared the company cannot return the glory they once had. However, amidst all this turmoil, RIM and their 80 million subscribers are poised to embark on what will possibly be the most talked about mobile story of 2013.
Boulben also noted that part of the road to success for BlackBerry 10 is to educate the public on “what the device is capable of, that is a fundamental aspect.” In addition, an area of concern is the number of apps that will be available at launch. RIM has already shown off Facebook, Twitter, LinkedIn, and Foursquare, but has never communicated a solid number of how many we can expect, only that there’ll be thousands available. In the interview, Boulben stated that the Blackberry 10 will have a best in class browser, a fantastic multimedia experience and “at launch we will have more than 70,000 apps available.” That is promising.
All set for 30th January!
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