Chinese handset maker Xiaomi sold all its 15,000 Mi3 devices in its third flash sale online within a matter of seconds. The company made available 15,000 units of the Mi3 smartphone today, as against 1,50,000 registrations for the device. With these units, Xiaomi through Flipkart has sold 35,000 Mi3 smartphones till date in the country.
The Flipkart website crashed seconds after Xiaomi’s Mi3 went on sale today. At 2 pm, when sales began, the site showed a server related 502 error. A few minutes later it showed an out-of-stock message on the page promoting the device. The website had also crashed temporarily on July 22, minutes after the Mi3 first went on sale on Flipkart. In the second flash sale, on July 29 the Xiaomi sold out the entire stock in five seconds.
Today, it has been four hours and Flipkart is still dead..
Now, the Flipkart site says that registrations for the phone will restart at 6pm today with the next sale on August 12.
The price of Rs 13,999 pits Mi 3 against mid-segment devices such as the Moto G and BlackBerry’s new Z3 device. With the latest software and immaculate specifications at its price it will be interesting to observe whether Xiaomi can match the hype with a robust supply chain and service network.
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