Nokia will Drop the “OVI” Label, to Market under “Nokia Services”

Nokia’s OVI store and OVI services including Maps are headed for a major rebranding. Beginning in July and August, the Finnish firm will rebrand its Ovi products under the “Nokia services” Label.

“By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compelling opportunities and experiences for our partners and consumers alike,” said, executive vice president and chief marketing officer, Jerri DeVard.

 

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