Instagram, now owned by Facebook, started out in 2010 primarily as a photo sharing service. The Video sharing feature was introduced in the 2013. Despite timelapse apps being introduced, Instagram was still best known for photos.
Instagram introduced a new update for its video feature that may prove beneficial to advertisers. It may seem that Instagram might have been inspired by Vine, a video sharing service, who had introduced the loop feature back in 2014.
The looping feature can be seen below:
http://instagram.com/p/ylOFR9qrMk/?modal=true
Videos uploaded on Instagram will now loop continuously from the start till the end, and cannot be paused in the middle until scrolled down. This would ensure that the user would actually watch the videos, including the video ads, in their feed.
This update is seen like a gift for advertisers, who believe that this will boost the probability of their videos on Instagram to be seen by Instagram’s 300 million users worldwide. Instagram also assures that the looping videos won’t consume more data than its previous format.
Leave a Reply