Samsung Execs during launch had said that they expect to move at least a 100,000 units of the mammoth device by New Year 2012. The company seems disappointed with current sales and is expanding its publicity expenses to move out targets.
The sales have been slow, much lower than we expected at launch. We are pushing out more and more ad campaigns. The sales on the Note will directly affect our efforts on future flagship devices” Said a top level exec, handling the Samsung Mobile Division
The company currently stands at number one in India, as the most loved smartphone brand. The impact of companies like HTC and Motorola have been immense on Samsung. Now with the iPhone 4S arriving sooner the folks at Sammy seem a bit worried.
The HTC Sensation XE is the first phone in India with the Beats Audio integration with HTC. The device is a standard HTC Sensation on heavy steroids. Watch our video below and stay tuned for the full review and comparison with industry standards.
The device is an easy way for the company to revive the dying sales of their flagship phones from companies like Samsung.
The Complete Spec List Includes :
Price
Rs. 35,500/-
CPU Processing Speed
1.5 GHz, dual core
Storage
Total storage : 4 GB
Available storage : up to 1 GB
RAM : 768 MB
Connectors
3.5 mm stereo audio jack
micro-USB 2.0 (5-pin) port with mobile high-definition video link (MHL) for USB or HDMI connection
(Special cable required for HDMI connection.)
Sensors
Gyro sensor
G-Sensor
Digital compass
Proximity sensor
Ambient light sensor
Multimedia
Gallery, Music, and FM Radio
Beats Audio™
DLNA for wirelessly streaming media from the phone to your TV or computer
A whole new range of ultra books from HP reinforce their future in the domain. The new Folio notebooks/ultrabooks start at $900 and come standard with a 128GB mSATA SSD and a backlit keyboard. The battery life is estimated at 9 hours. The new Folio has a 13.3-inch (1366 x 768) display, TPM circuitry as an option and a Core i5-2467M processor, 4GB of RAM, a six-cell battery and HP’s CoolSense technology.It also has the now standard HDMI, Ethernet, USB 2.0 and 3.0, a memory card reader and a combined headphone / mic socket.
Its not as slender as the other competition, at 18mm at its thinner and wiggling in at 3.3 pounds this machine is fairly bulky.
HP Notebooks
[toggle title_open=”Press Release” title_closed=”Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]HP Unveils Its First Business Ultrabook, Offering Industry’s Best Battery Life HP Folio13 designed to bridge gap between professional and personal life PALO ALTO, Calif., Nov. 16, 2011 – HP today introduced its first business Ultrabook, which features a thin and light design, strong security options and a responsive solid state hard drive for the ultimate mobile experience.
The HP Folio13 also delivers up to 9.0 hours of battery life, the highest performance available among Ultrabook devices currently on the market.
With battery life to get you through the workday, users are no longer saddled with carrying power adapters to charge their notebook PC. Plus, a wide array of ports, including Ethernet, eliminates the need to carry dongles. Mobile professionals can now stay productive and get through their entire business day – from home to business and back home – with only the HP Folio13.
Measuring less than 18 millimeters thin and utilizing an ultraslim 13.3- inch diagonal high-definition (HD) BrightView display, the HP Folio13 weighs just 3.3 pounds. It combines the cool industrial design found on consumer products with the security and usability business users demand.
Powered by the latest Intel® Core processors, the HP Folio13 also includes Intel Rapid Start Technology, which gets your system up and running fast to help you save time.
The HP Folio13 includes a backlit keyboard for mobile users who work in low-light conditions. A full array of ports, including RJ-45 and USB 3.0, allows users greater flexibility to connect to the information they need. The HP Folio13 also includes a solid state drive (SSD) with 128 GB of storage for fast response times and increased reliability.
An optional TPM Embedded Security Chip protects data in email as well as information on the hard drive for security-conscious users.
The HP Folio13 features HP CoolSense technology, which uses advanced hardware and intelligent software for a noticeably cooler notebook. The notebook also includes an HP Imagepad for highly accurate, advanced multitouch gesture support.
Additional features include an HP TrueVision HD Webcam for brighter, cleaner HD images, and Dolby Advanced Audio.
The HP Folio13 also can be configured with a range of Microsoft Windows® 7 operating systems, including Windows 7 Professional. A three-year limited warranty is available through an optional HP Care Pack.
Users who need a desktop-like environment or additional audio, video, network and USB connectivity can connect the HP Folio13 to the optional HP USB 2.0 dock.
Pricing and availability The HP Folio13 is expected to be available on Dec. 7 with a starting price of $899.99.[/toggle]
DLNA and WiFi Direct have tied up to offer what appears to be the brilliance of a future never left out. The technologies if put together will eliminate the need of third party routers. The Digital Living Network Alliance has officially incorporated WiFi Direct into its interoperability guidelines, which means you could soon be streaming movies and music between devices (like your laptop and smartphone) without connecting to a home (or public) network.
Check out the full PR below.
[toggle title_open=”Press Release” title_closed=”Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]Wi-Fi CERTIFIED Wi-Fi Direct™ Now Included in DLNA® Interoperability Guidelines
DLNA® and Wi-Fi Direct™ Make It Easier Than Ever for Consumers to Connect Devices WI-FI ALLIANCE LOGO WI-FI ALLIANCE LOGO. (PRNewsFoto/Wi-Fi Alliance) AUSTIN, TX UNITED STATES
PORTLAND, Ore., Nov. 15, 2011 /PRNewswire/ — The Digital Living Network Alliance® (DLNA®) today announced that Wi-Fi CERTIFIED Wi-Fi Direct has been incorporated into its Interoperability Guidelines. Wi-Fi Direct is a certification by the Wi-Fi Alliance® for products that are capable of device-to-device connections without the presence of a traditional home, office or hotspot network. Through incorporation into the DLNA Interoperability Guidelines, Wi-Fi Direct will expand on the existing Wi-Fi CERTIFIED™ devices supported by DLNA to enhance wireless connectivity for consumers globally.
“Wi-Fi Direct meets an important need for today’s consumers to enjoy seamless product interoperability,” said Nidhish Parikh, chairman and president of DLNA. “DLNA has supported Wi-Fi CERTIFIED devices since 2005 and the inclusion of Wi-Fi Direct in our Interoperability Guidelines is a logical extension of our relationship with the Wi-Fi Alliance. We continue to advance the connected home by providing consumers with new, innovative ways to connect and enjoy their digital content.”
ABI Research recently examined key market and technology trends for the integration of home networking capability in mobile devices and expects DLNA Certified® and Wi-Fi CERTIFIED Wi-Fi Direct smartphones to grow strongly through 2016. The firm stated that both will help consumers when connecting devices at home and will bring wireless technology further into the mainstream market.
“Worldwide demand for interoperable, security-protected Wi-Fi® products has grown exponentially in recent years, and the device-to-device usages enabled by Wi-Fi Direct are fundamental to digital home usages for Wi-Fi,” said Edgar Figueroa, CEO of Wi-Fi Alliance. “Wi-Fi continues to evolve and to enhance the connected consumer experience. The incorporation of Wi-Fi Direct into the DLNA Interoperability Guidelines will aid the proliferation of Wi-Fi Direct in today’s connected home.”
DLNA and the Wi-Fi Alliance are also jointly distributing a holiday edition Gadget Guide (http://www.nxtbook.com/nxtbooks/wifi/gadgetguide_dlnawfa) which highlights great DLNA Certified® and Wi-Fi CERTIFIED™ gift ideas available today for consumer purchase. The 2011 Wi-Fi® and DLNA® Gadget Guide: Holiday Edition is available now.
About DLNA
Members of Digital Living Network Alliance (DLNA) share a vision of an interoperable network of personal computers (PC), consumer electronics (CE), mobile devices and service providers in and beyond the home, enabling a seamless environment for sharing and growing new digital media and content services. Founded in 2003, the group established and maintains a platform of interoperability based on open and established industry standards that, when used by manufacturers will support the sharing of media through wired or wireless networks. More than 200 multi-industry companies from around the world have joined DLNA, committing the time and resources necessary to achieve their vision. DLNA’s Promoter Members include: ACCESS, AT&T, AwoX, Broadcom, CableLabs, Cisco, Comcast, DIRECTV, DTS, Dolby Laboratories, Ericsson, HP, Huawei, Intel, LG, Microsoft, Motorola, Nokia, Panasonic, PROMISE Technology, Qualcomm, Samsung, Sharp, Sony, Technicolor and Verizon. Additional information about the Alliance, its participating companies and membership benefits is available at www.dlna.org or find the Alliance on Facebook at www.facebook.com/dlnacertified or on Twitter at @DLNA.
About the Wi-Fi Alliance
The Wi-Fi Alliance is a global non-profit industry association of hundreds of leading companies devoted to seamless connectivity. With technology development, market building, and regulatory programs, the Wi-Fi Alliance has enabled widespread adoption of Wi-Fi worldwide.
The Wi-Fi CERTIFIED™ program was launched in March 2000. It provides a widely-recognized designation of interoperability and quality and it helps to ensure that Wi-Fi enabled products deliver the best user experience. The Wi-Fi Alliance has completed more than 11,000 product certifications, encouraging the expanded use of Wi-Fi products and services in new and established markets.
Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access® (WPA), the Wi-Fi CERTIFIED logo, the Wi-Fi logo, the Wi-Fi ZONE logo and the Wi-Fi Protected Setup logo are registered trademarks of the Wi-Fi Alliance. Wi-Fi CERTIFIED™, Wi-Fi Direct™, Wi-Fi Protected Setup™, Wi-Fi Multimedia™, WPA2™ and the Wi-Fi Alliance logo are trademarks of the Wi-Fi Alliance. Additional details on the Wi-Fi Alliance and Wi-Fi CERTIFIED Wi-Fi Direct can be found at http://www.wi-fi.org/Wi-Fi_Direct.php. Follow Wi-Fi Alliance on Twitter @wifialliance.[/toggle]
Information to HTC’s next super smartphone has been leaked and according to sources close to Engadget the device will look as pictured in the image. The rumor is still a rumor and there is no confirmation to what the final device may be. Rumored specs include 2.5GHz APQ8064 CPU along with 1GB of RAM, a 4.5-inch 720p HD display. The device will come with Ice Cream Sandwich pre-installed with Sense UI (version 4.0 ) and have 32GB of internal storage space, an 1,830mAh battery, Beats Audio, Bluetooth 4.0, an 8MP rear camera with dual LED flash, 1080p video capture and a 1.3MP front-facing cam.
Zeta is said to measure at 109.8 x 60.9 x 9.8mm (4.32 x 2.4 x 0.39 inches) and weigh 5.15 ounces (146g). Super-power-phone it is! Oh Zeta – Zeta, Oh HTC – HTC why do you tease us?
All reports point to plus , iGyaan reported back on october 25 that the iPhone 4s would come to India in November. Today we have confirmed reports that India will get the iPhone 4S on Nov 25 with preorders beginning 18th october on network resellers like Aircel and Airtel. What we need to see is whether the iPhone will be factory unlocked or tied to the networks.
A fully Carrier independent version of the device will be available at Reliance iStores beginning December. A company spokesperson said that the stocks have already arrived in India and logistics and deliveries are being worked out.
“We are very excited about the iPhone 4S in India, we expect to move out large numbers especially hinting towards the Holiday season and New Year”
–Rahul Pradhan (iStore’s North India Marketing)
If you missed it the Original report can be found here along with our very own unboxing of the device here. Stay tuned for the Full review
HP has completely shut down claims of the shut down of the laptop business with the announcement of the new Envy Series. The new laptops feature an all new design that will appeal to the global market. All Envy machines come with machine billed aluminum shells with Beats audio integration from the design start.
The new HP ENVY notebook PCs are planned to be available in the United States on Dec. 7. The HP ENVY 15 has a starting price of $1,099.99 whereas the HP ENVY 17 has a starting price of $1,249.99 and the 17 3D starts $1,599.99.
All of the three new Envy Machines feature HD radiance display (1080p on 17″) and a luminescent intelligent wake up backlit keyboard, which is powered by a proximity sensor that detects your hand and wakes up the keyboard.
The 17 inch Envy has an option of 128GB SSD and 2 individual 1TB hard drives. The base-level Envy 15 has a Core i5-2430M CPU, 6GB of RAM, a 500GB 7,200RPM hard drive, 1366 x 768 display, Bluetooth, Intel Wireless Display, a slot-loading DVD burner and AMD Radeon HD graphics . HDMI and DisplayPort, two USB 3.0 sockets and one USB 2.0, 76Wh battery giving a total work time of 8 hours.
Envy 17 base has a Core i5-2430 CPU, 6GB of RAM, Bluetooth, WiDi, DVD burner and AMD graphics, a 750GB 7,200RPM drive and standard 1080p Radiance display. A 91Wh battery with nine and a half hours of workable time. Two DisplayPorts and one HDMI , Three USB 3.0 sockets along with one USB 2.0. The Envy 17 3D starts with the same Core i5 CPU, along with 8GB of RAM, a 750GB 7,200RPM drive, AMD Radeon HD graphics, a six-cell battery, Bluetooth, WiDi, a Blu-ray player and one pair of active shutter glasses.
[toggle title_open=”Press Release” title_closed=”Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]HP Debuts New ENVY Notebook PCs PALO ALTO, Calif., Nov. 16, 2011 – HP today introduced redesigned HP ENVY notebooks PCs that exude power, performance, advanced technologies and precision craftsmanship.
– The new HP ENVY 15 and HP ENVY 17 deliver blistering performance and optimal sound experience in a timeless design that includes an all-metal chassis with rounded edges in a classic black and silver finish, accented by subtle red details. – The HP ENVY 17 3D offers the best 3-D visual experience in a notebook PC.
The company also introduced two wireless accessories – HP Wireless Audio and the HP Wi-Fi Touch Mouse X7000.
Timeless design, powerful performance Featuring a new HP Radiance Backlit keyboard, the HP ENVY notebooks provide outstanding illumination using individual LEDs dedicated to each keycap. The keyboard also works with an advanced proximity sensor to illuminate when it detects a user approaching the notebook and deactivate after the user leaves.
With six powerful speakers and a subwoofer, the HP ENVY notebooks deliver an optimal sound experience, featuring Beats Audio, an exclusive, high-performance technology developed by HP and Beats by Dr. Dre. A new aluminum analog volume dial acts as a visual design cue, working seamlessly with the Beats Audio Manager so users can easily and precisely adjust audio levels.
The HP ENVY 15 and ENVY 17 provide the powerful performance needed for even the most demanding tasks, with optional Intel® Quad Core and AMD Mobility Radeon HD graphic processors. With optional 3×3 wireless technology, the HP ENVY notebooks offer up to three times the speed and twice the range of typical network connections.
The ENVY 15 and ENVY 17 are available with optional Radiance Full HD Infinity displays – either 15.6-inch diagonal or 17.3-inch diagonal, respectively. Radiance displays offer higher resolution, richer color, better brightness and wider viewing angles than traditional notebook displays. The ENVY 17 display boasts 50 percent greater brightness than standard.
With support for HDMI and full-size DisplayPorts, users can connect up to three external displays. The ENVY 17 also offers an advanced option with support for a 128-gigabyte mSATA SSD and up to two 1-terabyte hard drives. The ENVY 15 boasts up to 9 hours of battery life, while the ENVY 17 can achieve up to 9.5 hours in ideal conditions.
Other innovations featured in both ENVY notebooks include HP CoolSense technology, which automatically adjusts performance and internal fan settings for a noticeably cooler PC, and HP ImagePad, for precise multifinger touch navigation.
Fast boot and resume times, a performance-tuned software image that includes two full years of preinstalled Norton Internet Security, and a dedicated concierge phone line for technical support deliver a premium experience to ENVY users.
Superb 3-D viewing experience For those seeking the ultimate multimedia experience, the HP ENVY 17 3D offers the best 3-D visual experience in a notebook PC. In addition to all the features of the ENVY 17, the ENVY 17 3D provides 1080p full high-definition (HD) viewing along with improved viewing angles and color gamut for all 2-D and 3-D content.
HP 3D Active Shutter Glasses provide a seamless viewing experience by wirelessly synchronizing each frame of the 3-D content between the display and glasses, resulting in crisp 3-D Blu-ray viewing as all 3-D content appears in full HD resolution.
Superior wireless technology The new HP Wireless Audio and HP Wi-Fi Touch Mouse X7000 deliver the best in convenience and design.
Using the same technology integrated into the new HP ENVY notebooks, HP Wireless Audio transforms a notebook or desktop PC into a full home audio system. Users can stream uncompressed audio to up to four external devices or directly to any KleerNet device. Advanced tri-band connectivity reduces interference, lag time and latency for the highest sound quality. The thumb-sized dongle attaches to any PC and the tiny receiver attaches to legacy speakers through its two analog or two digital ports.
An ideal companion to the new HP ENVY notebooks, the HP Wi-Fi Touch Mouse X7000 features a sculpted shape and glossy black finish. The standard-sized wireless mouse comes equipped with an innovative capacitive-touch scroll and six customizable buttons, including a button for one-touch uploads to Facebook. It stays connected up to 30 feet away with no wires or USB dongle required and has a battery life of up to nine months – twice as long as that of comparable Bluetooth® models.
Pricing and availability The new HP ENVY notebook PCs are planned to be available in the United States on Dec. 7. The HP ENVY 15 has a starting price of $1,099.99. The HP ENVY 17 has a starting price of $1,249.99. The HP ENVY 17 3D has a starting price of $1,599.99.
HP Wireless Audio is expected to be available mid-December for $99.99, and the HP Wi-Fi Touch Mouse X7000 is available now at the HP Home & Home Office store for $59.99.
Additional information is available at www.hp.com/go/envy or by calling the HP ?Reserve Now? line at +1 888 291 7996.[/toggle]
Ten years ago on this date it all began, The Xbox was born and it brought mayhem to living rooms all over the world. The original black box with a PC processor and wires running awry was a direct competition to all existing brands out there. In 2005 the Xbox 360 was launched which is still one of the strongest selling consoles in the market, boosted by Microsoft’s release of the Kinect interface last year.
There are already reports of the Xbox 720 in the loom ahead, Hopefully the console can live upto its name and deal with the strong beating its gonna get from the competition, namely Sony.
Oh dummy its just a dummy, QNX based Blackberry “london” just showed up on the inter webs and it does look like there is a future of the mobile smartphone company after all (the device is only a dummy). The device purportedly thinner yet taller than the iPhone 4/4s will feature a nice set of specs. The Verge ( proud owners of the story) were also informed that the device will feature a 1.5GHz dual-core TI OMAP processor with 1GB of RAM and 16GB of on-board storage. An 8-megapixel rear camera and a 2-megapixel front-facing one with a release set for June 2012.
Time to upgrade my Berry to London, well in 6 months anyway!
Pogoplug joins the long list of free cloud services with its new Pogoplug cloud. With apps for all major platforms for smartphones as well as computers. The new cloud offers seamless connectivity b/w all platforms.
The first 5Gb is free and you can upgrade to a bigger 50GB or 100GB for US $ 9.95 & $19.95 / month respectively. You also have the ability to make and share folders just like dropbox, and if you are the social type you can even share your activity of Facebook and Twitter.
[toggle title_open=”Press Release” title_closed=”Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]Pogoplug Introduces Free Cloud Storage for Mobile Phones Share and Stream Directly From Your Phone
SAN FRANCISCO–(BUSINESS WIRE)–Pogoplug, creators of the award-winning line of streaming and sharing devices, today unveiled a new service: Pogoplug Cloud. The service provides users with a secure online space to store personal content and instantly share and stream it from their mobile device. Users sign up directly from any mobile phone, tablet or web browser and immediately receive their free 5GB Pogoplug Cloud.
Pogoplug is the only service to offer infinite expansion. Users can purchase additional online storage from Pogoplug, or host a private, unlimited cloud for no monthly fees by buying a Pogoplug box and connecting it to a home or office network.
Pogoplug Cloud enables users to: – Store: Automatically upload photos and videos from your mobile phone to your Pogoplug Cloud-no sync required.
– Share: Instantly share anything in your cloud through email, Facebook, Twitter and Google+. Create shared folders and collaborate with friends and colleagues.
– Stream: Stream HD videos, photos and music from your Pogoplug Cloud to your phone.
“Mobile users are asking for more storage for their devices,” said Daniel Putterman, CEO and co-founder of Cloud Engines. “We designed Pogoplug Cloud to give everyone the freedom to interact with all of their personal content straight from their mobile phone.”
Pricing and Availability Pogoplug offers 5GB of free cloud storage. 50GB and 100GB of additional cloud storage are available for $9.95/month and $19.95/month, respectively. Pogoplug Cloud is available today at www.pogoplug.com. Pogoplug’s iOS and Android apps are FREE and available for download in the iTunes Store and Android Marketplace. The full range of Pogoplug hardware and software products are available at www.pogoplug.com.
ABOUT POGOPLUG
Pogoplug is cloud storage for your mobile life. The service enables users to store, share and stream personal content from any mobile device. Pogoplug is the only service that provides flexible expansion options by allowing users to purchase additional cloud-based storage or to host a private unlimited cloud for no monthly fees by purchasing a Pogoplug box.
Pogoplug is led by experienced entrepreneurs from the digital media and security space and backed by Foundry Group, Softbank and Morgan Stanley. The company is headquartered in San Francisco, with a satellite office in Tel Aviv. For more information, please visit http://www.pogoplug.com.[/toggle]
Did you think Tegra 3 device were far from production? Well, You thought wrong. Folks over at Engadget have exclusive information on the upcoming Lenovo Tab. the device will feature a 10.1 inch display of unknown pixel density. The device also packs a whopping 1.6GHz QUAD CORE Nvidia Tegra 3 Chipset, and 2GB of DDR 3 RAM at 1600 MHz.
The images also reveal a pop out USB host with a standard size USB port, a biometric reader at the back for security locks. The device should be one of the many Tablets on Tegra 3 but looks like Lenovo this time around may actually be the first to launch a device of such massive proportion.
A new twist of development has taken place in porting Siri to other Apple devices. A new exploit found would allow users that already own a iPhone 4S to enjoy the exploits of Siri on other iDevices. Sure a unique identifier could be formed but Apple would easily find it and ban it for abuse.
The best thing here is that this may actually hold possibility for Siri to be ported over to Android and other platforms. But the situation will always remain same. You will need an identified for the software to work with Apple’s servers.
So, its time to really see if the friend with an iPhone 4S is actually a true friend.
Its been a blizzard of Artist branded earphones, from Dr. Dre, Lady Gaga , P Diddy and even Ludacris. These SL99 Soul by Ludacris earphones are not your everyday earphones, and thats why we liked them at first go. The come with a premium pouch to safely carry them around. The flat cable is highly tangle resistant and oxygen free. Gold plated tips and solid, heavy build make these earphones look, feel and sound good.
RIM is working hard to capture the Indian App developers to get them interested in building apps for RIM very own Blackberry platform.
We see huge opportunity in mobile application development. BlackBerry App World currently has 26,000-odd registered developers from India, against 5,000 two years ago, with the applications numbering over 40,000.
– Annie Mathew
RIM also has an Apple-esque revenue share model where the profit is shared 70:30. So if you have a dev brewing up in you, now is the time to filter it out.
RIM is also pushing for NFC and its development in the country, which would make it a boon for enterprise customers.
There is a lot of buzz about the launch of Nokia Lumia Windows phones, and its possible that Nokia will announce them today at a secret even in the capital.
The Lumia 710’s Specs include
3.7-inch ClearBlack display
Colors :”stealthy black” and “crisp white”
Replaceable back covers
€270, or $375 (INR 18000) possible price
Windows Phone Mango
Nokia Drive, Nokia Music and ESPN Sports Hub inbuilt into the OS.
And the Nokia Lumia 800 is supposedly already hitting vendors this friday, we have reports of this phenomenon for about 3 days now.
The Lumia 800
Powered by a 1.4GHz Qualcomm MSM8255 CPU
12.1mm (0.48-inch) thick polycarbonate plastic
ClearBlack AMOLED (800 x 480) display
Carl Zeiss optics-enhanced Camera
16GB of internal storage
512MB of RAM
25GB of free SkyDrive space
Nokia Drive, Nokia Music and ESPN Sports Hub inbuilt into the OS.
