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Tag: blackberry leap

  • BlackBerry Tries Its Luck Again, Launches BlackBerry Leap For Rs 21,490

    BlackBerry Tries Its Luck Again, Launches BlackBerry Leap For Rs 21,490

    BlackBerry first announced its comeback to the touch phone segment when it introduced the Leap at the MWC 2015. A refreshed version of BlackBerry Z3, the handset was first scheduled to be launched in India on 7th May and was priced $275 (Rs 17,500) internationally. Finally, after a good amount of waiting, BlackBerry has finally launched the Leap in the country.

    [quote text_size=”small” author=”Sunil Lalvani” author_title=”Managing Director, BlackBerry India”]

    The BlackBerry Leap was designed specifically for the young power professionals who see their smartphone device as a powerful and durable productivity tool that also safeguards sensitive communications while on-the-go. With BlackBerry Leap, we continue to provide products and services that meet the needs of our consumer and enterprise customers.

    [/quote]

    The new mid-segment smartphone from BlackBerry features a 5-inch HD screen and is powered by a 1.5GHz Qualcomm MSM 8960 processor, along with a 2GB RAM. It comprises of 16GB of internal memory and 128GB expandable via microSD. Camera specifications include an 8MP primary camera and a 2MP front camera and runs on a 2,800mAh non-removable battery. Leap runs on BlackBerry 10 OS (version 10.3) and supports Android apps too. These apps can be downloaded from either the Amazon Appstore or BlackBerry World. Connectivity options include 3G, Wi-Fi 802.11 b/g/n, Bluetooth 4.0 Low Energy and EDR, GPS, FM radio and 4G (FD-LTE 1800MHz only).

    This device is due for sale from 12th May and is priced at Rs 21,420. The handset will be available on all Blackberry exclusive stores from tomorrow.

    To get a clearer idea of the specs, refer to the table below:

    Specification BlackBerry Leap
    Display 5.0 inches 720 x 1280 pixels 720p full-touch
    Processor Qualcomm MSM8960 Snapdragon S4 Plus
    RAM 2GB
    Internal Memory 16GB
    Expandable Up to 128GB
    Primary Camera 8MP
    Front Camera 2MP
    Battery Non-removable Li-Ion 2800 mAh
    Operating System BlackBerry OS 10.3.1
    Price Rs 21,490
  • BlackBerry Will Not Manufacture Sub-$200 Phones: Company’s India Head

    BlackBerry Will Not Manufacture Sub-$200 Phones: Company’s India Head

    Lately, BlackBerry has been witnessing a revenue dip in its smartphone segment. It recently released Leap and Classic,  to catch up with the present smartphone market, but the Canadian firm’s future success is uncertain. Hence, BlackBerry has chosen to restrict the yearly rollout of its models and focus on enterprise business for maximum profits.

    BlackBerry India Managing Director Sunil Lalvani said they will roll out the company’s key handsets, but for a niche segment. “The focus going ahead is the enterprise business, which today contributes a significant portion to the company’s revenues,” commented Lalvani. He further stated that they will not manufacture sub-$200 phones in future like other smartphone manufacturers are doing these days.

    blackberry leap

    BlackBerry’s market share in the Q4 last year explains the actual position of the company. According to research firm IDC, the market share of BlackBerry was 0.4% in last quarter 2014 (October-December), which was 8.1% during the same period in 2011.

    Lalvani comments on the firm’s goal for the coming years were –

    Going ahead the focus will be on increasing the bottom line and not the top line. So, in aligning ourselves to this view, we will not sell a huge number of handsets and hardware to boost our revenue figures but concentrate our effort on our high-margin enterprise and software services, which will drive profits.

    A couple of days back, an innovative idea was introduced by the smartphone maker that will sort the problem of managing multiple SIM cards. BlackBerry proposed a Virtual SIM card for the Indian users which gives the benefit of nine SIM cards in one. Talks are on with regulatory authorities and telecom operators to launch the Virtual SIM in India, and it has also partnered with Idea Cellular for its services. The same is expected to arrive by year-end.

  • BlackBerry’s Virtual SIM Allows Users Operate Multiple Mobile Numbers via Single SIM

    BlackBerry’s Virtual SIM Allows Users Operate Multiple Mobile Numbers via Single SIM

    Once a reputed brand name, BlackBerry has lost a major chunk of market share to budding and established smartphone makers. The instant messaging pioneer is pushing itself to handset and software domain to reclaim its lost status. Recently, the company launched a software in India that allows customers to use nine different mobile numbers through a single SIM card.

    Termed as WorkLife, the software offers customers to differentiate personal, professional data usage and segregates the usage details as per categories. Customers can use one number for personal use, other for foreign travels, third for business contacts and so on. It will be extremely useful for those on roaming or foreign trips as the virtual SIM will get you connected to a local virtual operator. Users can pay for the bills in the local tariff rate rather than paying for international roaming.

    The Managing Director of BlackBerry India Sunil Lalvani said about the same –

    The software precisely distinguishes between work use and personal use of an iPhone, Android or BlackBerry smartphone by introducing separate lines managed by the company.

    The Canadian tech giant has tied-up with Idea Cellular as its first partner and is looking to join hands with more operators in India. The primary goal of the partnership would be to help manage telecom expenses, protect employee privacy and control company assets.

    Lalvani further added to its statement that it will allow enterprises to interact with 25 people in one go through video and audio. Certainly, it’s a major move to lure business sector with advanced messenger service. As per Economic Times, the virtual SIM will arrive in India by year end.

    BlackBerry’s share has been seen a tremendous decline in the first quarter of 2015. It is planning to establish itself once again in the Indian market and has launched the latest device BlackBerry Leap in India. It will go on sale starting next week.

  • BlackBerry Leap Set to Arrive in India on May 7

    BlackBerry Leap Set to Arrive in India on May 7

    BlackBerry bounced back into the touch segment with the launch of Leap at Mobile World Congress (MWC) 2015. The Canadian firm didn’t go for a flagship, instead revealed another conventional piece to join other devices in the mid-range segment. The same smartphone is now arriving in India on May 7. The Leap is a refreshed version of the BlackBerry Z3, which launched last year and was priced internationally at $275 (approx. Rs. 17,500).

    blackberry leap

    Coming to the specifications of the device, BlackBerry Leap sports a 5-inch HD screen with 1.5 GHz Qualcomm MSM 8960 powering the phone. It has 2GB of RAM and 16GB of internal memory onboard. It comes with a MicroSD card to extend the storage space up to 128GB. The 9.5mm thick device runs on the company’s own BB OS 10.3.5, which has Siri-like Assistant to help users.

    On the camera front, an 8MP rear shooter is fitted at its back along with a 5MP front camera. A 2800mAh battery fuels up the phone for well over a day, claims the company. The price and availability details will be announced at the launch.

  • BlackBerry Teases Keian, a Slider Touchscreen Smartphone with Curved Dual Edges

    BlackBerry Teases Keian, a Slider Touchscreen Smartphone with Curved Dual Edges

    Now that was a real surprise! The Canadian smartphone maker BlackBerry showcased Leap, another regular touchscreen smartphone with ordinary features, and then they uncovered Keian that took our breath away.

    The company posted a picture of the new Keian from its Twitter handle:

    BlackBerry Keian is a unique handset that holds the edgier elements of the Galaxy S6 Edge and retains the nostalgic QWERTY keypad, but with a difference. Keian embeds a slider keypad for the BlackBerry lovers who still appreciate the physical keypad. It’s an all-in-one device with Bold-like QWERTY keypad and a trackpad, and a touch screen that was seen in the Torch series.

    The overall look of the phone is a bit chaotic as they have compiled highlights of multiple high-end phones in one. The effort looks good, but we cannot be sure of the device until the internal specifications are made clear by the company.

    For now, BlackBerry has just teased the image of the phone and hasn’t spoken about its features. It can be said that this handset could be a flagship by the company and might pack some top-notch features. After the lukewarm response that the Passport got in the market, the company might be looking to unveil a new form factor to boost sales. A return of the physical keyboard on the new generation devices feels like a positive and we have to wait and see what features Blackberry managed to add to this new handset.

    Meanwhile, the company’s other prominent launch is the BlackBerry Leap. It has a 5-inch display, 1.5GHz Qualcomm processor, 2GB RAM and a non-removable 2,800mAh battery. With 8MP rear camera and 5MP snapper, the camera quality is remarkable.

    Stay tuned for more updates from MWC 2015.

  • BlackBerry Makes a Comeback in the Touch Segment with the Mid-Range ‘Leap’

    BlackBerry Makes a Comeback in the Touch Segment with the Mid-Range ‘Leap’

    BlackBerry made an appearance at the MWC event and dropped two new smartphones – Leap and Keian. The former one is a 5-inch touch device, priced at $275 (Rs. 17,000). The BlackBerry Leap is a mid-range phone with average specifications. It comes in the matte look with textured back cover.

    Surprisingly, the Canadian firm didn’t reveal a flagship instead went for another conventional piece.

    blackberry leap

    Talking about the apparatus powering the device, then the BlackBerry Leap is equipped with 1.5GHz Qualcomm processor paired with 2GB of RAM. An 8MP rear shooter along with a 5 MP camera sits comfortably on the device. The Leap is supported by 2,800mAh non-removable battery. The major highlight of the phone, as stated before, is its touch screen. The company has returned to the touch arena with Leap.

    The phone is 9.5mm thick and runs on the company’s own BB OS 10.3.5. That means users will have a Siri-like Assistant to help them with their problems. For the time being, there is no information about its price or its availability.

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