BlackBerry Will Not Manufacture Sub-$200 Phones: Company’s India Head

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BlackBerry Will Not Manufacture Sub-$200 Phones: Company’s India Head

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Lately, BlackBerry has been witnessing a revenue dip in its smartphone segment. It recently released Leap and Classic,  to catch up with the present smartphone market, but the Canadian firm’s future success is uncertain. Hence, BlackBerry has chosen to restrict the yearly rollout of its models and focus on enterprise business for maximum profits.

BlackBerry India Managing Director Sunil Lalvani said they will roll out the company’s key handsets, but for a niche segment. “The focus going ahead is the enterprise business, which today contributes a significant portion to the company’s revenues,” commented Lalvani. He further stated that they will not manufacture sub-$200 phones in future like other smartphone manufacturers are doing these days.

blackberry leap

BlackBerry’s market share in the Q4 last year explains the actual position of the company. According to research firm IDC, the market share of BlackBerry was 0.4% in last quarter 2014 (October-December), which was 8.1% during the same period in 2011.

Lalvani comments on the firm’s goal for the coming years were –

Going ahead the focus will be on increasing the bottom line and not the top line. So, in aligning ourselves to this view, we will not sell a huge number of handsets and hardware to boost our revenue figures but concentrate our effort on our high-margin enterprise and software services, which will drive profits.

A couple of days back, an innovative idea was introduced by the smartphone maker that will sort the problem of managing multiple SIM cards. BlackBerry proposed a Virtual SIM card for the Indian users which gives the benefit of nine SIM cards in one. Talks are on with regulatory authorities and telecom operators to launch the Virtual SIM in India, and it has also partnered with Idea Cellular for its services. The same is expected to arrive by year-end.

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Meenakshi Rawat
iGyaan's newbie Meenakshi handles content at iGyaan. She is an ultimate foodie, loves travelling and likes to read.