iGyaan Network

Tag: CANALYS

  • Samsung Hits Back at Canalys Report, Says it is Still on Top

    Samsung Hits Back at Canalys Report, Says it is Still on Top

    Today began with a news that could have been the cause of jubilation at Micromax’s office but would bring gloom to Samsung’s. Research firm Canalys had reported that Samsung was pushed off from the top spot by Micromax in the fourth quarter of 2014. But Samsung has now hit back at the report quoting data from market research organisation Gfk group.

    Samsung has said that according to the Gfk data, its volume market share in the October-December 2014 quarter was 34.3% whereas the value market share was 35.8%.

    [quote text_size=”small” author=”Asim Warsi” author_title=”Vice President, Marketing, Mobile business, Samsung India Electronics Pvt. Ltd.”]

    In the entire year 2014, we continued to lead the market with innovative and exciting offerings. Our volume market share in the smartphone market in the year was 35.7%, which is more than double than that of the next player, while our value share was 40.2%, which is more than four times the next player. The GfK data is based on actual retail sales in 50,000-plus population cities.

    [/quote]

    But all of this doesn’t depart from the fact that the company has been losing ground to brands that are offering a lot more features to the consumers. Samsung has to find a silver bullet to return back to the prominent spot it used to at during the start of the smartphone race.

  • Micromax Pushes Samsung Off the Pole Position in India

    Micromax Pushes Samsung Off the Pole Position in India

    Indian smartphone market saw a lot of action last year. A lot of companies made India a priority market and launched their top flagships in the country. Indians now had a wider choice in smartphones than ever before. All these choices have also led to a major reshuffle in the points tally of top selling companies. Indian smartphone brand, Micromax seems to have kicked global market leader Samsung from the first position on the table.

    The report comes from research firm Canalys. According to the report, Micromax accounted for 22 percent sales in the fourth quarter of the year between October and December. Samsung on the other hand managed to score 20 percent of device sales during that period.

    MIcromax Samsung Canalys

    The industry, in total, sold over 21.6 million smartphones during the period; a 90 percent increase over the previous year. It is estimated that the Micromax’s lead was fueled by increase in the purchase of devices with a lower price tag as the users actively shift from feature phones to smartphones in that segment.

    This dip in standing should be a major concern for Samsung as it has already lost the first position in China to Xiaomi. The company has been on the receiving end of complaints about its lackluster devices with monotonous designs and lack of specs. Apart from some tiny tweaks the company hasn’t really offered anything substantial to the consumers. Samsung has to reconsider its smartphone strategy seriously as it is the company’s most visible product portfolio at the moment or else it wouldn’t be long before it follows in the steps of Blackberry and Nokia.

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