Micromax Pushes Samsung Off the Pole Position in India

Indian smartphone market saw a lot of action last year. A lot of companies made India a priority market and launched their top flagships in the country. Indians now had a wider choice in smartphones than ever before. All these choices have also led to a major reshuffle in the points tally of top selling companies. Indian smartphone brand, Micromax seems to have kicked global market leader Samsung from the first position on the table.

The report comes from research firm Canalys. According to the report, Micromax accounted for 22 percent sales in the fourth quarter of the year between October and December. Samsung on the other hand managed to score 20 percent of device sales during that period.

The industry, in total, sold over 21.6 million smartphones during the period; a 90 percent increase over the previous year. It is estimated that the Micromax’s lead was fueled by increase in the purchase of devices with a lower price tag as the users actively shift from feature phones to smartphones in that segment.

This dip in standing should be a major concern for Samsung as it has already lost the first position in China to Xiaomi. The company has been on the receiving end of complaints about its lackluster devices with monotonous designs and lack of specs. Apart from some tiny tweaks the company hasn’t really offered anything substantial to the consumers. Samsung has to reconsider its smartphone strategy seriously as it is the company’s most visible product portfolio at the moment or else it wouldn’t be long before it follows in the steps of Blackberry and Nokia.