YouTube is one of the largest and most recognisable platforms for viewing online content. However, the company has been a target of various criticism over the past couple of weeks. The media giant has faced multiple critiques regarding it’s Home Feed and recommendations column.
Now, YouTube has sought to give users more control over which videos that may possibly show up on their Feed.
The Problem
Users are shown a collection of videos when browsing YouTube which is cleverly provided based on their preferences and browsing history. YouTube uses an algorithm to cater to its millions of visitors every day in a personalised fashion. Advertising strategies and paid artificial boosting from content creators have unfortunately caused an issue. Users have started receiving recommendations of videos that they have neither subscribed or would likely never see. The problem lies in the implementation, not the system itself. Artificial boosting offers a healthy growth to any channel but not if it is received by a person that is not inclined to watch their videos.
New Suggestions
After numerous backlash, YouTube is finally offering more choices to its consumers. People who wish to stop receiving unwanted content can remove suggestions from their Home Feeds. Users can do this by tapping the three-dot menu next to a video on the homepage or Up Next, then “Don’t recommend channel.” The option, once activated, removes any unnecessary videos that one might end up receiving via notifications or in their feeds. Furthermore, users can still look up the dismissed channel by simply searching for it or their videos.
Explore Topics & Videos
The addition of the new explore topics and related videos options now allows one to browse more videos of their preferred genres. The suggestions could be related to the video a person is watching or more from the same channel. The options presented are based on users existing personalized suggestions and are meant to help them quickly find what they are looking for. Explore feature can be found on the homepage when you scroll up or on the Up Next when browsing.
Transparency
YouTube has stated that it uses the data collected via the channels a person visits and their similar interests to recommend videos. The company now plans to include a small box underneath a video that provides more information when recommending similar content. For example, a cooking video recommended might carry a tag of baking in the small box. This is done to explain why certain videos from unfamiliar new channels may end up on the homepages.
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The new features will be made globally available. An update for the YouTube app on iOS will be released prior to the Android counterpart and even the desktop main website. The company has added a great new feature which is a pro-consumer move. It should help the company regain lost reputation over past mishaps and pave the way for a user-friendly business model. It is also likely to ensure YoutTube’s long-standing reign in the online multimedia segment.
