Tag: MicroFourThirds

Panasonic’s GH3 mirrorless camera Launched with16.05MP, WiFi and 72Mbps HD video rugged shell. (PR)
Panasonic has teased, teased and teased its new G series camera, to finally launch it with interesting specs. The Micro-Four Thirds almost as bis as a DSLRs and loaded with features including dust- and splash-proof magnesium alloy body, you’ll find a 16.05-megapixel Live Mos sensor with 200 to 12,800 ISO natively with extension from 125 to 25,600. Alos in the mix is the Panasonic’s latest Venus engine, with 6 FPS burst shooting (20 in 4-megapixel mode).

Video is a major feature for Panasonic’s big baby, You’ll be able to shoot in either MP4, MOV, AVCHD or AVCHD Progressive, with a maximum bandwidth of “72 Mbps (ALL-Intra) / 50 Mbps (IPB).” The formats can be recorded using frame rates of 24, 30 and 60p (excluding MOV and AVCHD), and you’ll even be able work with SMPTE time-codes for syncing footage easily in post production.

The GH3 is equipped with two OLED displays, a 1,744k-dot electronic viewfinder (EVF) and 614k-dot, 3-inch LiveView(LV) swiveling screen. In our experience, we found that OLED displays tend to provide greater viewing clarity compared with typical TFT screens. Also a proximity sensor–located near the eyepiece–lets users switch between EVF and LV mode quickly.

Also announced is a new Lumix G X VARIO 35-100mm F2.8 zoom lens (70-200mm, 35mm equivalent) that features a constant F2.8 aperture The highlight of this lens is that it uses an inner focusing mechanism which does not extend during zooming and incorporates the company’s proprietary Nano Surface Coating for reduction of flare and ghosting during image capture.

Panasonic Lumix DMC-GH3 key specifications:
- New 16.05-megapixel Live MOS sensor
- Improved Venus Image processor
- Wi-Fi
- Weather-proof (dust- and splash-proof)
- Built-in 1,744k-dot, OLED electronic viewfinder
- 614k-dot, 3-inch fully articulating LCD display
- ISO 200 to 12,800 (Expandable to 25,600)
- 6fps in burst-mode shooting
- 1080p full-HD video recording
- RAW image capture
If you want the most indepth PR read below:

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THE ALL NEW GH3 – CHANGING PHOTOGRAPHY

Engineered For The Multimedia Photographer

September 17, 2012 (Secaucus, NJ) – Panasonic is proud to introduce the new Digital Single Lens Mirrorless DMC-GH3. The LUMIX GH3 is not just a compact, lightweight camera. It is an attractive, top-of-the-line mirrorless single lens system camera that is tough enough to withstand the extreme conditions of heavy field use.

The new Live MOS Sensor achieves high-resolution images with minimum noise. And the new Venus Engine attains high-speed, high-quality signal processing. These features combine to maximize shooting fun and operating ease. Another prominent feature of the LUMIX GH3 is a tough body that is rugged enough to stand up to professional use. It features a magnesium alloy full diecast body and advanced splash / dustproof construction that was achieved by sealing the sections of the camera body to enable shooting under extreme conditions. Although the LUMIX GH3 integrates features a class above other G Series models, it is still compact when compared with an SLR camera featuring equivalent performance and functions. The body has enabled a new control layout with three dials on the front and back as well as single-function buttons. The LUMIX GH3 allows users to capture images in extreme environments and provides superb mobility. It also records still images consecutively at a rate of about 6 fps. The LUMIX GH3 is proud to assume the role of Panasonic’s flagship digital single-lens mirrorless camera.

The video recording capability, which is highly acclaimed in the GH2, now comes with more variety of options in its format and bit rate to meet wide-ranging needs. It is packed with advanced technologies developed by Panasonic for professional video creation.

The LUMIX GH3 uses OLED displays both in its viewfinder and in the rear free-angle monitor. Panasonic has also developed optional accessories to expand the shooting possibility of DMC-GH3. A detachable battery grip DMW-BGGH3 for vertical viewing angle, integrates control featuring splash/dustproof design. The external TTL flash DMW-FL360L comes with wireless function and even integrates LED for video recording. A Stereo Shotgun microphone DMW-MS2 is also available. They represent a first of their kind for Panasonic LUMIX cameras.

Panasonic also offers a full lineup of lenses that reinforce the LUMIX GH3. The LUMIX G X VARIO 12-35mm / F2.8 ASPH. / POWER O.I.S. (H-HS12035) is currently on the market. In addition to this, Panasonic is releasing a new fast F2.8 telephoto zoom lens LUMIX G X VARIO 35-100mm / F2.8 / POWER O.I.S. (H-HS35100) to introduce with the LUMIX GH3. These two lenses achieve high resistance performance against splash and dust when combined with the LUMIX GH3.

The LUMIX G lens lineup includes a variety of models with superb image rendering, such as Leica lenses and smooth, silent power zoom lenses suitable for video recording. *This is the largest lineup of interchangeable lenses for a digital single lens mirrorless camera*. And Panasonic will continue to develop and introduce new lenses with distinctive features.
*As of 17, September 2012.

Delivering the highest ever picture quality with a new Live MOS sensor
The DMC-GH3 realizes high-quality photo images with real-to-life details through excellent resolution, image rendering and color reproduction; high-grade lens and precision AF achieves high resolution, optimal balance of resolution and noise reduction achieves lifelike image rendering and high precision auto exposure and white balance with live light metering results in faithful color reproduction.

The newly developed 16.05 effective megapixel Live MOS sensor boasts wide dynamic range and high sensitivity image recording even at ISO 12,800 or ISO 25,600 in extended mode. The key point here was reducing noise, for which Panasonic focused on the following three areas: (1) minimizing noise in the sensor, (2) preventing sensor noise from entering the output signal, and (3) preventing noise from entering the signal processing circuit, power supply line and grounding line. To reduce noise, it is also important to design the power supply wiring and the signal wiring connected to the engine to be as close to the same length as possible. These measures not only suppress noise but also help to improve processing speed. Standard sensitivity is from ISO 200 to ISO 12,800, but the user can set sensitivity to ISO 125 or ISO 25,600 by using an extension function. The LPF (Low Pass Filter) has been also newly designed to minimize generation of moire while drawing maximum resolution of the image out of the sensor.

The image processor Venus Engine is also refined to achieve superior noise reduction. With a combination of 3DNR (3D Noise Reduction) and MNR (Multi-process Noise Reduction), both bright area and dark area are faithfully reproduced with minimum noise across the entire focusing range in high sensitivity image recording.

The built-in flash is enhanced to feature more power and flexibility. The new built-in flash of GN12 equivalent (ISO 100 •m) / GN17 equivalent (ISO 200 •m) covers 24mm wide angle of view. Synchronization for flash dimming and exposure compensation is available with adjustment of 1/3EV Step ±3EV. Manual control and a sync terminal are newly added for more versatile use of external flash.

The GH3 also integrates HDR (High Dynamic Range) to cope with the extreme bright and dark contrast that you get, for example, with backlighting, or when consecutive photos are taken with different exposure levels and overlapped. Blown highlights and blocked shadows are then deleted and a single photo is composed. All processing is done in the background, so you can take your next shot without having to wait, ensuring that you don’t miss a photo opportunity.

Other practical shooting functions including Time Lapse Shot or Multiple Exposure are available on DMC-GH3. The electronic shutter with silent operation prevents pixel declination which is undesirable in photographing of commercial products.

Awesome quality of video for unlimited expressions – versatile recording formats, bitrate and frame rates?
Panasonic defies the conventional boundaries of a digital camera elevating the potential of video recording capability even higher. Users can freely choose the format from AVCHD, AVCHD Progressive, MP4 or MOV with the frame rate at 60p(NTSC), 30p(NTSC) or 24p according to the usage*. The DMC-GH3 is capable of recording ultra high bit rate video recorded at 72 Mbps (ALL-Intra) or 50 Mbps (IPB). And it is capable of recording continuously for an unlimited time**.

Heat generated during long continuous recording can cause problems. It not only affects internal components but can also degrade image quality. Effective thermal diffusion is an essential design challenge. By drawing on the expertise accumulated through its many years of developing camcorders, Panasonic has revamped and redesigned the electronic parts arrangement and internal structure to achieve the optimum layout. This has eliminated heat problems in the LUMIX GH3.

When recording the video in MOV, AVCHD Progressive and AVCHD, the DMC-GH3 automatically generates multiple seamless files for continuous recording. During playback, the AVCHD Progressive / AVCHD files are reproduced with seamless, interruption-free continuity. The DMC-GH3 also embeds SMPTE-compliant Time Code either in Rec Run or Free Run count-up methods, which makes it easy to synchronize the multiple video footage or sound source in the post production workflow. Time Code Value can be started at any point of [Reset], [Manual Input] and [Current Time]. Drop frame or Non Drop Frame time code is selectable***.

For high quality sound recording, DMC-GH3 adopts Dolby Digital® for AVCHD?Progressive /AVCHD videos and linear PCM(LPCM) for non-compressed video recorded in MOV. In addition to the built-in stereo microphone, the GH3 is equipped with two 3.5mm terminals for an external microphone and headphones to facilitate sound recording.

The DMC-GH3 also features Creative Video mode: Exposure mode and Slow/Fast-Motion mode. In the Exposure mode, four manual video modes: Program AE / Aperture-Priority / Shutter-Priority / Manual Exposure can be selected and they will faithfully reflect your shooting intent, and give you a wide range of video images. The Slow/Fast-Motion mode enables slow-motion (40% / 48% / 80%) and fast–motion (160% / 200% / 300%), all in Full-HD.

Not only full-time AF, AF Tracking and Face Recognition AF are also available. The Touch AF in video recording also lets users enjoy professional-like rack focusing. Just by pointing at the subject, the focus is shifted to it and lets it stand out to attract attention.

*60p(NTSC) video recording is not available in AVCHD and MP4 video recording.
**In the model for PAL areas, motion image can be recorded up to 29 min 59 sec.
***Available in the model for NTSC regions.

Intuitive response with nimble movement
All cameras in the LUMIX G assortment adopt Contrast AF for their focus system. Compared with the Phase difference system AF, the Contrast AF boasts higher accuracy when shooting with a bright lens with a wide open aperture.

The DMC-GH3 features ultra-high-speed AF which makes it possible to capture fast-moving subjects clearly. Both accuracy and speed are improved over high-end DSLRs with Phase difference AF with the GH3’s advanced Contrast AF system. The camera and the lens exchange the digital signal at 240 fps to minimize the time to focus. Together with the quick start-up and short release time lag, the DMC-GH3 never lets photographers miss fleeting shooting opportunities.

The DMC-GH3 boasts high-precision, high-speed dual OLED (Organic Light-Emitting Diode) displays for LVF (Live View Finder) and rear monitor. Increasing the resolution of the display area to 1,744K-dot equivalent, the new 16:9 Wide Screen LVF boasts approx.1.34x / 0.67x (35mm camera equiv.) magnification and 100% field of view and eye point of approximately 21 mm. By adopting the OLED display, the time lag is minimized dramatically compared with the predecessor DMC-GH2. The image output between the LVF and the rear monitor is switched automatically with the eye sensor on the LVF, which features options of sensitivity – high, low and off – to reduce accidental activation of the rear monitor.

The 3.0-inch 614K-dot free-angle OLED rear monitor (3:2 aspect) with wide-viewing angle rotates 180° to the side and tilts 270° up and down offers approx. 100% of field of view. The OLED rear monitor adopts static touch control for smoother operation either in shooting or in playback.

The DMC-GH3 captures moving subjects clearly with the burst shooting at 6 fps in full resolution (max. 18 consecutive shots of RAW+JPEG) and 20 fps in 4-megapixel recording using an electronic shutter(max. 80 consecutive shots of JPEG).

The DMC-GH3 comes with a Level Gauge which lets the camera detect the horizontal/vertical angle of view with its internal level working with the acceleration sensor. Photos shot in a portrait aspect will be automatically displayed vertically whichever lens is used.

Superb controllability and rugged design
Panasonic developed DMC-GH3 in pursuit of the best-balanced body design possible with the ergonomic grip and optimum layout of control buttons and dials. Each button has a single function to allow intuitive operation. Major controls such as shutter speed, exposure compensation, ISO and white balance settings can be quickly adjusted with the front/rear dials and rear jog dial. Users can customize a total of 7 function buttons (5 in buttons and 2 in the touch menu tab) by allotting a function they use often. The control panel is fully redesigned enabling even more intuitive operation. Using the LUMIX G Series’ first detachable battery grip with integrated controls for vertical shooting angle, which was developed concurrently with the LUMIX GH3, the user can operate the dials and buttons easily in virtually the same way when shooting horizontally.

The new LUMIX GH3 is tough enough to withstand heavy field use. The main structural features of the LUMIX GH3 are its magnesium alloy full diecast frame and splash / dustproof construction.

Like previous models, the LUMIX GH3 has many moving parts, such as the free-angle OLED rear monitor. Thus, ensuring a high level of splash / dust resistance was not an easy task. In particular, careful attention was given to the popup flash. To prevent vignetting caused by the lens, the popup flash incorporates a sliding mechanism that raises the flash to its operating position. Panasonic has taken thorough measures to prevent the entry of dust and water from this section. There are also splash/dust-proof interchangeable lenses (LUMIX G X VARIO 12-35mm / F2.8 ASPH. / POWER O.I.S. and LUMIX G X VARIO 35-100mm / F2.8 / POWER O.I.S.) and the new Battery Grip DMW-BGGH3 to secure its high resistance.

5. A variety of interfaces
The DMC-GH3 comes with a variety of connection terminals for more flexible shooting options. The newly added 3.5mm microphone jack allows high quality audio recording using an external microphone. It also comes with a 3.5mm headphone jack enabling monitoring the recorded audio while shooting video real-time. The DMC-GH3 is also capable of real-time image output not only on the OLED display (LVF or the rear monitor) but also on the external monitor via an optional HDMI mini cable simultaneously while recording video. It is suitable for professional video that requires serious monitoring of the imagery. Users can choose to output only the recording content or the content with the setting menus individually depending on the display.

In addition to these, the DMC-GH3 offers remote control with optional Remote Shutter DMW-RSL1 and AV output (Audio 2ch, Composite). The compatibility with the UHS-I (Ultra High Speed I) SDXC/SDHC Memory Card allows faster data writing even in RAW recording mode.

6. Wireless connectivity via Wi-Fi ®
The DMC-GH3 integrates a built-in Wi-Fi® module for wireless connectivity (IEEE 802.11 b/g/n) to expand shooting possibilities. A smartphone or a tablet can be used to remote control and a remote monitor. What the camera is seeing is displayed live smoothly on the smartphone/tablet, and it is possible to set various controls including focus, exposure compensation, ISO, WB and Photo Style in addition to shutter release via live view using Wi-Fi.

After shooting, images including RAW files can be transferred to a smartphone or tablet immediately. Users can choose to upload images to the LUMIX CLUB Cloud Sync. Service via Wi-Fi- tethering and to send them to the DLNA (Digital Living Network Alliance) -compliant AV equipment via a wireless router at home. In addition, it is possible to tag the location information to the image by utilizing the GPS (Global Positioning System) log of a smartphone/tablet. All these flexible shooting / browsing / sharing styles are made possible with the DMC-GH3 and Panasonic’s dedicated application software “LUMIX LINK” for Android / iOS smartphones.

Archiving of images can be accomplished wirelessly with the DMC-GH3. Users can save precious images to the Panasonic’s exclusive “LUMIX CLUB Cloud Sync. Service”. In this cloud service, a personal folder is allotted to the GH3 users to upload image data anytime to transfer the image saved at this space to Facebook™, Flickr™, Picasa™, Twitter™ or YouTube™. With the LUMIX CLUB Cloud Sync Service, not only full-resolution photos but also HD quality videos can be synchronized among the compliant electronic devices you are using (e.g. PC, smartphone and AV equipment) or transferred to the websites you like. The Wi-Fi function also allows playback of images on the DLNA-compliant VIERA HDTV for viewing in private or public*.
*The wireless access point (router) is required.

7.?Creative Expression
The DMC-GH3 incorporates Photo Style and Creative Control for more unique expression tailored for the photographer.

With Photo Style, users can manually choose from 6 color types to get even more detailed image settings, or to match the shooting situation. In addition, the contrast, sharpness, saturation or noise reduction for each mode parameter can be customized in 11 steps and stored in memory. In Custom Mode, finely customized settings can be stored for easy recall and use.

The Creative Control lets you enjoy making the image even more impressive. A total of 14 filters are available – Expressive, Retro, High Key, Low Key, Sepia, Dynamic Monochrome, Impressive Art, High Dynamic, Cross Process, Toy Effect, Miniature Effect, Soft Focus, Star Filter and One Point Color. Most of the filters can be used in video recording, too. With the new GUI and menu tabs, switching filter effect is extremely easy and is possible to preview via the Live View. Effect parameter, defocusing area and exposure compensation are also adjustable.

8. Rich options for further expandability
Micro Four Thirds System products provide customers with even higher levels of performance in a digital interchangeable lens camera. In addition to LUMIX G lenses, the LUMIX DMC-GH3 can use any interchangeable lens that complies with the Four Thirds System standard via an optional mount adaptor DMW-MA1 and with the prestigious Leica M/R Lenses via DMW-MA2M or MA3R. This gives the user access to an unlimited number of lens properties.

Also, the LUMIX DMC-GH3 offers a wide variety of options to choose from to match every shooting situation and shooting style.

New Battery Grip DMW-BGGH3
The ergonomically designed Battery Grip DMW-BGGH3 enables the GH3 to offer a longer battery life of more than 1,000 pictures*. It offers comfortable grip and easy handling even when shooting vertically.
*When using LVF and the battery inside the body.

New External Microphone DMW-MS2
The new plug-in power type External Microphone DMW-MS2 with windjammer enables high quality audio recording. Directional control Stereo/ Shotgun is switchable in the menu. The holder is designed with a vibration absorption mechanism. This advanced external mic suppresses the camera’s motor noise and handling noise, to capture the sound that you’re aiming for.

New External Flash DMW-FL360L
The new GN36( ISO100?m) flash complies with useful bounce lighting. A wireless capability is handy for multiple-flash shooting. The LED light is especially useful for video shooting. Charging is fast at only about 2 seconds, to provide comfortable and easy flash shots.

• “AVCHD Progressive”, “AVCHD”, the “AVCHD Progressive” Logo and the “AVCHD” Logo are trademarks of Panasonic Corporation and Sony Corporation.
• Dolby and the double-D symbol are trademarks of Dolby Laboratories.
• HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.
• All other company and product names are trademarks of their respective corporations.
•This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
• Some accessories are not available in some countries.
• The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
• Design and specifications are subject to change without notice.

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September 17, 2012
Olympus launches PEN E-PL5, E-PM2 and 15mm F/8 Body Cap Lens (PR)
Olympus has introduces the new PEN E-PL5 and E-PM2 in Cologne at Photokina 2012, only progressive updates to already-existing lines, but there are some notable new features packed into these tiny bodies. Both models, announced today, offer nearly identical specifications, with notable differences on the form-factor front.

PEN E-PL5

E-PLS

Just like its predecessor, the E-PL5 has an articulating screen and a small, all-metal body. Specs include
- 16.1-megapixel High-Speed Live MOS sensor
- TruePic VI image processor from the OM-D E-M5
- Maximum ISO setting of 25,600.
- 460,000 dot, 3-inch touchscreen
- 1080i video and an 8fps continuous shooting mode
- Touch AF
- Optional hot-shoe flash
- Detachable grip
- Compatible with the Toshiba Flash Air card for Wifi capabilities
PEN E-PM2

E-PM2

The smallest member of the PEN family shares many of its features with the E-PL5 :
- 16.1-megapixel High-Speed Live MOS sensor
- TruePic VI image processor from the OM-D E-M5
- Maximum ISO setting of 25,600.
- 460,000 dot, 3-inch touchscreen
- 1080i video and an 8fps continuous shooting mode
- Touch AF
- Optional hot-shoe flash
- Compatible with the Toshiba Flash Air card for Wifi capabilities
The E-PM2, however, has a built-in grip with a button for calling up the Live Guide function that helps shooters learn how to deal with most photographic situations.

PEN E-PL5

PEN E-PM2

15mm F/8 Body Cap Lens

As aOlympus also announced a body cap that actually doubles as a lens. The 15mm lens has a full-frame equivalent focal length of 15mm and a constant aperture of f/8, meaning that it doesn’t get bigger or smaller. It’s an interesting little piece of kit and adds a lomo-type feel to the PEN bodies.

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TWO NEW OLYMPUS PEN® CAMERAS PUT MORE POWER IN YOUR HANDS WITH THE WORLD’S FASTEST TOUCH AF SHUTTER

Compact Portable Bodies Deliver Amazing Image Quality with OM-D E-M5™ Sensor, In-Camera Creativity Expands with New Art Filters

CENTER VALLEY, Pa., September 17, 2012 – Today, Olympus announces two new PEN compact system cameras, the latest in its award-winning line of Micro Four Thirds® products, designed to help both advanced and emerging photographers take their creative power to a whole new level. The Olympus PEN E-PL5 and PEN E-PM2 deliver amazing image quality by packing superior image technology, blazing fast processing speed and total creative control in classic bodies that combine the portability and ease of use of a point-and-shoot without the complexity of a DSLR.

In addition to advanced shared technologies outlined below, each new model offers unique features of its own:

Olympus PEN E-PL5: This powerful performer boasts significant improvements in functionality and ease of use. It features an all-metal body in silver, black or white and is portable enough to travel across the world without sacrificing DSLR image quality and the control that experienced photographers expect. Inherited from its predecessor, the E-PL5 has a swiveling monitor with a greatly expanded swivel range of approximately 170° up and about 65° down, making it easier to shoot pictures from low or high angles, and offers the ability to flip the monitor up for self-portrait shooting.

Olympus PEN E-PM2: The ultra-compact, simple and stylish, smallest and lightest Olympus PEN is designed for people who want to try an interchangeable lens camera for the first time. Available in silver, black, white and red, the E-PM2 offers an intuitive vertical touch navigation menu displayed by pressing the MENU button to provide a fast and easy way to switch modes with fewer steps.

Superior Image Quality and Low Light Performance
Both new Olympus PEN cameras share the same 16.1-megapixel High-Speed Live MOS Sensor and new TruePic VI image processing engine as the award-winning, flagship Micro Four Thirds system camera, Olympus OM-D E-M5. Armed with this technology, the new PENs are outstanding low-light performers with a maximum ISO of 25,600 and a dynamic range that has also been increased, enabling finer expression of gradations between dark and bright areas with a wider range of intensity. An AF Illuminator and accessory FL-LM1 flash, included with both cameras, adds to their low-light performance. Photos and HD videos will be crisp and clear thanks to three modes of in-body image stabilization and the award-winning Olympus Dust Reduction System.

Blazing Speed
Tapping in on the chosen subject within the frame of the cameras’ LCD monitor instantly focuses the subject and automatically triggers the shutter for instantaneous in-focus image capture thanks to the Touch AF Shutter function. The combination of the speedy response of the touchscreen panel and the FAST (Frequency Acceleration Sensor Technology) AF system, the same technology that made the Olympus OM-D the world’s fastest autofocusing camera, gives users the power to capture precisely the image they want at precisely the moment they want it. With instantaneous focusing, the camera won’t shake the moment the shutter is released, assuring maximum clarity and stability, even when shooting moving subjects. Maximum frame rates have also increased more than 2X with a maximum frame rate of 8 fps in Single AF mode.

Ease of Use
Both new models have a 3-inch, 460,000-dot high-definition LCD screen and an Anti-Finger Print coating to reduce smudges. The display offers a wide 176-degree angle of view and is bright enough to compose images even in harsh midday light. Capturing the shot you want is easy with the E-PL5 swivel LCD that rotates up 170 degrees for simple self-portrait shooting. The intuitive and practical touchscreen makes navigating the camera’s menus and graphical user interface effortless. Going through a day’s photos is as easy as scrolling through the images and enlarging photos with the tap of a finger. Change the feel of each camera to suit your preferences with a detachable grip included with the Olympus E-PL5, and the Olympus E-PM2 grip is built-in. A convenient button on top of the E-PM2 calls up the Live Guide function instantly from any shooting mode for intuitive assistance whenever needed. My Sets on the E-PL5 Mode Dial allow further customization to suit the user’s shooting preferences.

Creative Control
The Olympus E-PL5 and the Olympus E-PM2 bring a new level of freedom to the creative shooting experience. A new Water Color effect joins 11 available in-camera Art Filters (Diorama, Pop Art, Soft Focus, Pale & Light Color, Light Tone, Grainy Film, Pin Hole, Cross Process, Gentle Sepia, Key Line and Dramatic Tone) and adds to other brilliant, easy-to-use functions, including Variations and the new Monochrome effect. In-camera RAW data editing selects various settings for RAW data editing and previews the images before applying changes. The customizable Self Timer programs the shutter release to go off at select intervals to ensure the perfect shot. A small single AF target can be selected for pinpoint focusing beyond the existing 35-point area selection. Users can get creative while shooting in 1080i Full HD Movie with fade effect, so you can transition from art filter to art filter without stopping the movie. While shooting a movie, the Movie Teleconverter function magnifies up to 4x without image deterioration.

Sharing in a Flash
Using the OLYMPUS Image Share application, which is compatible with both iPhone® and Android® smartphones and the Toshiba FlashAir® SDHC memory card, it’s easier than ever to upload pictures to your favorite social network. Both PENs can set up the FlashAir using the built-in smartphone connection capability for an effortless Wi-Fi connection between PEN and your smartphone. The OLYMPUS Image Share application makes it easy to upload images to a smartphone by selecting them from thumbnails, apply Art Filters on the smartphone and share. Images can also be enjoyed by friends and family by issuing a one-time password to connect several smartphones simultaneously to the cameras.

Is It a Body Cap or a Lens? It’s Both.
Olympus also introduces an intriguing new lens for its Micro Four Thirds line. The BCL-15 f8.0 Body Cap Lens serves as a body cap when carrying the camera around without its interchangeable lens, and transforms to become a pan-focus snapshot lens to capture images. The lens is so thin – just 9mm thick – that it can easily be mistaken for a camera-mount body cap. With three glass lens elements in three groups, it can be used as a wide-angle lens equivalent with a single focal length of 30mm (35mm camera equivalent). In addition to daily use as a “pan-focus” lens featuring a wide angle, fixed f8 aperture and shallow depth of field, it is compatible with manual focusing using a lever and capable of close-up shooting as close as 30 cm. A lens-protection barrier is provided so the lens can be mounted permanently on the camera and even put in a pocket together with the camera.

Coordinated Accessories to Enhance and Protect Your Camera
New Olympus PEN accessories provide sturdy protection for users to enjoy convenience, comfort and style wherever they go. The CS-38B is a genuine leather body jacket designed exclusively for the PEN that protects the camera body without detracting from its design. The body jacket’s genuine leather and rugged construction combines casual with contemporary styling and is available in four colors.

The accessory MCG-3PR Camera Grip for the E-PL5 is available in three patterns – Dot, Hounds tooth Check, and Stripe – and makes it easy to accessorize with style. A matching LC-37PR Lens Cap, compatible with both new cameras, is available in the same three patterns and allows the E-PL5 user to have a color-coordinated combination.

The CBG-8 is a versatile camera bag that can be hung across the shoulder, carried by hand or used as a bag-in-bag. It has a detachable inner pocket, which is partitioned to enable storage of other items in addition to the camera and lenses, such as a smartphone, while the outer pocket is large enough to accommodate a tablet PC or A4-size file folders.

U.S. Pricing, Availability and Product Configurations
The Olympus PEN E-PL5 and the Olympus PEN E-PM2 will be available in October and ship with the Body, Flash FL-LM1, Li-ion battery BLS-5, Li-ion battery charger BCS-5, USB cable, AV cable, Shoulder strap, OLYMPUS Viewer 2 (CD-ROM), Instruction manual and Warranty card. The PEN E-PL5 will also ship with the MCG-4(Changeable Grip).

U.S. Pricing / Product Configurations Olympus PEN E-PL5 Body Only Estimated Street Price: $649.99

Olympus PEN E-PL5 Body with MSC M.ZUIKO® DIGITAL ED m14-42mm II R f3.5/5.6 Zoom Lens Estimated Street Price: $699.99 Olympus PEN E-PL5 (Available in silver, black and white). A complete list of specifications can be found at the Olympus website: HYPERLINK “http://www.olympusamerica.com/cpg_section/product.asp?product=1628&page=specs” http://www.olympusamerica.com/cpg_section/product.asp?product=1628&page=specs

Olympus PEN E-PM2 Body Only Estimated Street Price: $549.99

Olympus PEN E-PM2 Body with MSC M.ZUIKO DIGITAL ED m14-42mm f3.5/5.6 Prime Zoom Lens Estimated Street Price: $599.99

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September 17, 2012
Panasonic’s next Micro Four-Third Wonder camera : GF5 Leaked

Hong Kong celebrity Angelababy who is also the Brand Ambassador for Panasonic has accidentally posted the picture of the company’s next wonder on none other than, the popular Instagram. The G1x was not well received by the audience so hopefully panasonic can make a mark with this new camera. The specs are still in the rumor mill and the GF5 will supposedly feature a 12-megapixel sensor but with a better signal-to-noise ratio and a higher ISO 12800, it’ll also have a much sharper LCD with 920k dots (instead of just 460k on the GF3).

[Instagram]

March 19, 2012
Panasonic Launches the DMC GX1 Micro-four Thirds Systems camera

Panasonic’s foray into Micro 4/3 system cameras has got them the fame they were looking for, but that does not mean they are stopping anytime soon. The company has just released the new DMC GX1 Micro 4/3 camera, which features a new revamped 16 megapixel ILC that includes a Live MOS sensor and Venus engine. It also has a maximum ISO of 12,800 which seems high enough. Like other cameras these are also compatible with all micro 4/3 lenses from various manufacturers.

The Company says that the GX1 brings the build from the original GF1 and the robustness, the GF2 and GF3 failed to deliver. The cameras will be available in the last week of December and are expected to hit India by February 2012. Expect the price to be upwards of the 52k mark.

[toggle title_open=”Press Release” title_closed=”Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]PANASONIC ANNOUNCES NEWEST COMPACT SYSTEM CAMERA, LUMIX GX1 EXCELS IN SPEED, IMAGE QUALITY AND SIZE

The LUMIX GX1 Finds the Perfect Balance of Size and Performance – Making it the Ideal ‘Everyday’ Digital Camera for Professionals and Photo Enthusiasts Alike

SECAUCUS, NJ (November 7, 2011) – Panasonic today announces its latest Compact System Camera (CSC), the LUMIX DMC-GX1, which joins Panasonic’s award-winning LUMIX G Series of digital cameras, which are acclaimed for their high image quality with small and compact body and lenses. The new LUMIX GX1 features a 16.01-megapixel Live MOS sensor and Venus Engine, helping to ensure real-to-life images through excellent resolution, image rendering and color reproduction. Even in low-light situations and at maximum 12800 high ISO sensitivity, the LUMIX GX1 can produce stunning photos and videos, and because of its compact size it can be easily carried for daily use.

“Panasonic expects the LUMIX GX1 to please a lot of photo enthusiasts who have been eager for a technology upgrade comparable to the LUMIX DMC-GF1, which continues to be a very popular digital camera with dedicated followers who appreciate the compact size, yet high quality of photos and video,” said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “The LUMIX GX1 is an extremely flexible and capable digital camera with fast AF speeds and outstanding image quality. Plus with a built-in flash and a hot shoe allowing for accessories like an external view finder, the GX1 is a powerful compact system camera that is small enough to be a photographer’s everyday camera choice.”

The LUMIX GX1, like all the models in Panasonic’s LUMIX G Series of CSC, adopts Contrast AF for its focus system, so focusing is controlled by the image sensor. When compared with the Phase difference system AF, Contrast AF achieves higher accuracy especially when shooting with a bright lens with small F value. For instance, the accuracy of Contrast AF is approximately 90% while Phase difference AF is approximately 60% at F1.4. Additionally, with the precise Contrast AF system, the LUMIX GX1 achieves high resolution through an optimal balance of resolution and noise reduction, thus producing lifelike image rendering and highly precise Auto Exposure and white balance. To further advance the Contrast AF, the LUMIX GX1?incorporates full-area focusing, making it possible to set focus on any point in the field of view. With the LUMIX GX1’s 3.0-inch touch LCD screen, frame composition is intuitive and easy.

The LUMIX GX1 features an ultra high-speed Light Speed AF*, which means it can Auto Focus in approximately 0.09 second. This is achieved by reducing the detection time for focusing by the synchronizing the lens and sensor at 120 fps. Plus, the newly-added focus mode AFF (AF Flexible) locks on the focus when the shutter button is half-pressed, however, if the subject moves, the focusing is reset to get the best results. Combined with the Touch AF control, setting and focusing on the subject is incredibly easy and quick.

The touch-control system of the LUMIX GX1 lets users set the focus on the subject by simply touching it on the large, 460,000-dot wide-viewing angle LCD. Users can even release the shutter by touching the screen. Once locked on the subject with a touch, the LUMIX GX1 tracks the subject, even when it moves, using the AF tracking function. With a touch on the screen, users can select the part and the size of the AF area, choosing from 1-area AF, Multi-area AF with 23 AF areas and Pinpoint AF, which allows extremely precise focus setting.

Despite its compact size, the LUMIX GX1 is extremely intuitive to operate, with an optimized layout of control buttons, a mode dial and dedicated function buttons. Users can customize the two external buttons and two menus tabs to settings they most frequently use so they are easily accessible. In addition, a total of four custom setting patterns can be stored to the camera’s model dial – one on ‘C1’ and three on ‘C2.’ Furthermore, the LUMIX GX1 was designed to enhance its ergonomics, with a grip that fits naturally and comfortably in the hand, despite its flat profile and compact design. Plus, the LUMIX GX1 has a more tactile texture and the mode dial is easy to turn and features print that is easy to read and won’t easily wear.

The LUMIX GX1 can record 1920 x 1080 at 60i, with sensor output of 30p, full-High Definition videos in the AVCHD format which excels in both compression efficiency and compatibility with AV equipment for playback. In addition to the practical full-time AF, the Touch AF in video recording also lets users enjoy professional-like rack focusing. Just by pointing at the subject, the focus is shifted so it stands out. With a dedicated video record button on the top, users can instantly start recording videos while shooting photos without any having to make any extra setting adjustments. Along with the full-HD video capabilities, the LUMIX GX1 also features high-quality sound, recorded with Dolby® Digital Stereo Creator. Videos can also be recorded in MP4 format for playback on a PC or other portable electronic devices without having to convert the files.

Other features of the new Panasonic LUMIX GX1 compact system camera include:

• A new Level Gauge, which lets the camera detect the horizontal/vertical angle of view with its internal level working with the sensor. In addition, photos shot in portrait aspect will be automatically displayed vertically, regardless of which lens is used.

• One Push AE adjusts exposure with a single press of the “Fn” (Function) button when it is over/under exposed, which is especially useful when shooting outdoors with open aperture or indoors with fast shutter speed.?

• Dust Reduction System helps to eliminate dust or foreign matter getting inside the LUMIX GX1 when lenses are being changed. By placing a supersonic wave filter in front of the Live MOS sensor that vibrates vertically around 50,000 times per second, the filter repels dust and other particles effectively.

• Zoom operation can be controlled with touch control when either of Panasonic’s new LUMIX X Power Zoom lenses are attached. And the zoom speed can also be adjusted in two steps for more precise control.

• Popular iA and iA Plus modes for beginners looking for automatic shooting in both still and video modes.

• Increased energy consumption and an approximately 11%** longer battery life when compared to the LUMIX DMC-G3, which also uses the same battery pack DMW-BLD10.

The LUMIX G Series is a robust system of bodies and lenses, featuring a total of 14 Micro Four Thirds lenses including the new power zoom X lens – standard zoom lens, telephoto zoom lens, single focal length lens, wide-angle lens, fish-eye lens, macro lens, and even a 3D lens – to fit a variety of shooting scenarios and occasions.

The Micro Four Thirds System products are joining today’s Four Thirds System products to provide customers with even higher levels of performance in a digital interchangeable lens camera. In addition to LUMIX G lenses, the LUMIX DMC-GX1 can use any interchangeable lens that complies with the Four Thirds System standard via an optional mount adapter for the unlimited number of lens properties. The LUMIX GX1 system camera offers a wide variety of options to choose from to match every shooting situation and shooting style, including: external flashes, PL filters, ND filters, MC protectors, remote shutter, zoom level, battery packs, AC adaptor, DC coupler, straps, cases, bags and more. Plus, with the LUMIX GX1’s hot shoe on the top, users can attach the optional tilt-shift Live View Finder (DMW-LVF2), with approximately 1.4x and 1,440,000-dot equivalent, 100% field of view.

The Panasonic LUMIX DMC-GX1 will be available in black and silver bodies in mid-December and in the following kit options: DMC-GX1-X with the LUMIX G X VARIO PZ 14-42mm / F3.5-5.6 ASPH. / POWER O.I.S (H-PS14042) lens will have a suggested retail price (SRP) of $949.99; the DMC-GX1-K with the 14-42 standard zoom for an SRP of $799.99; and the DMC-GX1, body only for an SRP of $699.99.[/toggle]

November 8, 2011
Olympus PEN E-PM1 Mini Announced for US$ 500 and September launch
Olympus has finally made the PEN E-PM1 Official and that too for a pretty ginormous 500 US $ or about 2500o Indian, including a 14-42mm f/3.5-5.6 kit lens. The company is calling it “the easiest PEN to use,” yet the Olympus PEN is possibly the most impressive Micro four thirds series camera.

Specs Include
- New simpler user interface
- 23 Scene-Select modes
- 3-inch 460k-dot LCD
- 1080i HD video capture
- RAW shooting
- ISO 12,800
- Manual, Aperture Priority, and Shutter Priority shooting modes.
- purple, pink, brown, white, silver, and black color options
[toggle title_open=”Full Press Release” title_closed=”Full Press Release” hide=”no” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]

The World’S Smallest Olympus PEN Is Also The Most Affordable: The PEN E-PM1 Packs Mega Power In A Micro Body For Under $500

Small, Easy and Stylish Compact System Camera Ships in September and Fulfills the Promise of a Camera with Impressive DSLR Image Quality and HD Video in a Mini Camera Body

CENTER VALLEY, Pa., August 25, 2011 – The wait is over! Starting next month, the smallest, lightest, and the most portable Olympus PEN camera – the PEN E-PM1 – will be available at the affordable price of $499.99. The Olympus “PEN Mini” comes in six stylish colors (purple, pink, brown, white, silver and black) to suit your personal style. The PEN E-PM1 packs a powerful punch with the same amazing image quality, lightning-fast speed, and 1080i high-definition (HD) video offered by the recently introduced PEN E-P3 and PEN E-PL3.

The “PEN Mini” is also the easiest PEN to use, with simple controls that enable you to effortlessly access the power of digital photography. A step up from a point- and- shoot camera, the Olympus PEN E-PM1 features a new user interface that takes the guesswork out of capturing the perfect shot. A simple one-touch button enables you shoot HD video. iAuto and scene select modes enable you capture images with ease and speed, and six built-in Art Filters enable you explore your artistic side. The Olympus PEN E-PM1 puts the portability of a point-and-shoot with the performance of a DSLR in the palm of your hands.

“The Olympus PEN E-PM1 is the ideal camera for those interested in DSLR quality in a compact camera design. It’s fun to use, super powerful, and its small size means it’s the ‘goes anywhere you go’ PEN camera,” said Katie Roseman, senior product manager, Olympus Imaging America Inc. “Whether you’re recording your child blowing out the candles on a birthday cake, capturing an elaborate candle-lit table setting at your favorite restaurant or chronicling a vacation, you will never worry about missing a fun or spontaneous moment with the PEN Mini by your side.”

EASE OF USE

Operating the “PEN Mini” is more intuitive with the newly-designed user interface. Popular menu options such as Art Filters, iAuto, Scene Modes, and Movie are immediately available for your selection. On-screen graphics are easy to read on the 3″ LCD and even include a handy pop-up guide to help you understand every setting. The Olympus PEN E-PM1’s Live Guide system allows you to preview effects as you adjust them before the image is even captured. iAuto mode automatically identifies the scene you’re shooting; portrait, landscape, night portrait, macro, or sport and adjusts the settings to optimize results. Choose from 23 Scene-Select modes, including the new 3D mode, Fireworks, Sunset, Children, Macro and Panorama, and more that cover almost any shooting situation. The camera’s three-inch widescreen 460-dot high-resolution LCD is so big and bright it enables you shoot and share photos and HD videos with ease.

PROFESSIONAL IMAGE QUALITY

The new 12.3 megapixel sensor is the same size as those used in pro quality DSLRs. Olympus’ in-body image stabilization technology makes it possible to use any compatible lens from wide-angle to telephoto, for perfectly clear, crisp photos no matter what the shooting situation, even in low light. New Face Detection Auto Focus adjusts focus automatically on the subject’s eyes for the best shot every time. You no longer need to worry about subjects appearing too dark against a light background with the PEN E-PM1’s Advanced Shadow Adjustment Technology.

CREATIVE FREEDOM

Shoot up to 29 minutes of full 1080i HD video with Dolby Digital stereo sound using the direct HD Movie Button. Add more flair to your photos and videos with six in-camera Art Filters (Pop Art, Soft Focus, Grainy Film, Pin Hole, Diorama and Dramatic Tone). Every Art Filter can be used in all shooting modes, including HD movie mode. Art Filters can achieve dramatic results on the go without the need for a computer or editing software, so you can spend more time shooting and less time computing. A variety of interchangeable lenses, accessories and flashes are compatible with the Olympus PEN E-PM1 to support all different photography needs. High-precision engineering and an improved internal focusing mechanism have enabled the Olympus MSC (Movie+Still Compatible) lenses to autofocus quickly, smoothly and silently; perfect for stills and HD movies in stereo with amazing clarity. In any mode, from close up to landscape, 3D technology brings your images to another dimension. The 3D data is processed in-camera for easy display on 3D televisions or laptops.

LOW-LIGHT PERFORMANCE

Capture the life of the party with the PEN E-PM1’s super luminosity AF Illuminator LED beam, which allows the camera to focus faster in low-light. Stunning night-time photos are a click away with a maximum sensitivity of 12,800 ISO. Additionally, the “PEN Mini” provides the flexibility of an optional slide-on flash included with camera.

BLAZING SPEED

The Olympus PEN E-PM1 offers fast sequential shooting, enabling you to take up to five photos per second. Capture that perfect shot, even when your subject is moving. The new FAST (Frequency Acceleration Sensor Technology) AF System is able to focus at an incredible speed and offers 35 separate focus areas that are spread over nearly the entire sensor, which makes it possible for pin-point accurate focusing on small subjects wherever they appear in the frame. The TruePic VI image processor has been designed specifically for the Olympus PEN series, with two (dual core) processing engines for superb color and clarity.

AVAILABILITY

The Olympus PEN E-PM1 kit will be available starting in September 2011. The kit includes the PEN E-PM1 body, MSC M.ZUIKO DIGITAL 14-42mm, FL-LM1 Flash, USB cable, video cable, BLS-1 Li-Ion battery pack, Li-Ion battery charger, shoulder strap, OLYMPUS [ib] software CD-ROM, manuals and registration card.

U.S. PRICING / PRODUCT CONFIGURATIONS
Olympus PEN E-PM1 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom Street Price: $499.99

Journalists interested in more information, review units and high-resolution images of the Olympus PEN cameras and PEN lenses and accessories should contact Keith Gordon, Mullen Public Relations, 212-885-3218, [email protected], or Jennifer Colucci, Olympus Imaging America Inc., 484-896-5719, [email protected], or visit the Olympus website: http://www.getolympus.com.

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August 27, 2011
Panasonic Launches the Lumix GF3X, Reduces Wide angle to a whole new level with X series Lens System (PR)

Panasonic has just announced the new GF3X, essentially the GF3 with a new X Series Lens. These new lenses are much more compact and have steel mounts as opposed to the plastic mounts found in the original Lumix G lenses. Read the Press Releases below for the full low down on these cameras and lenses.

[toggle title_open=”Collapse Press Release” title_closed=”Press Release” hide=”no” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]PANASONIC ANNOUNCES THE LUMIX GF3X, THE COMPANY’S SMALLEST COMPACT SYSTEM CAMERA COMPLETE WITH A NEW RETRACTABLE POWER ZOOM, LUMIX G X LENS

Panasonic’s New Premium LUMIX G X VARIO PZ 14-42mm Lens Features a Retractable Design to Achieve Ultra-High Mobility and Stunning Photo Quality

SECAUCUS, NJ (August 26, 2011) – Panasonic today announces a newly designed and innovative LUMIX G “X” lens that retracts to help minimize its size, without compromising its focal length or image quality. Panasonic’s new premium LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./ POWER O.I.S. (H-PS14042) lens, will be available with the company’s smallest and lightest compact system camera as a lens kit option in the DMC-GF3X model. With electric-powered zoom operation, the retractable Power Zoom H-PS14042 lens is extremely compact, approximately 26.8mm in length, and weighs approximately 3.35oz, offering ultra-high portability.

Panasonic’s new premium LUMIX “X” Series of lenses, including the LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./ POWER O.I.S., offers a versatile zoom range of 14-42mm (35mm camera equivalent: 28-84mm) suitable for a wide range of scenes, such as dynamic landscape to portrait. Also announced today is another LUMIX X lens, the LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. Crystallizing Panasonic’s optical technologies, the LUMIX X lenses feature superb image rendering for lifelike textures, crisp edge-to-edge contrast, a unique Nano Surface Coating to help minimize ghosts and flaring in natural settings with remarkable transparency.

“Panasonic continues to innovate in digital photography by offering advanced features in small and compact bodies, thus addressing the consumer’s need for camera equipment to be lightweight and easy to carry,” said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “With the new LUMIX X Series of premium lenses, we do not sacrifice size for quality and Panasonic still offers top-of-the-line image quality for our G Series, but in a smaller design that makes it extremely mobile.”

With the LUMIX GF3X, the camera and lens combination can achieve Light Speed AF of approximately 0.1 second – making it an extremely quick and high-performing digital camera. The LUMIX GF3X with the new 14-42 PZ lens also features POWER O.I.S. (Optical Image Stabilizer), to make it easier to shoot clear photos even in low-lit situations. The convenient zoom lever on the lens barrel gives users a stable way to zoom. Manual focusing is also available with a manual focus lever for even more precise control.

The LUMIX GF3, like all the LUMIX G Series of Compact System Cameras, captures high-quality photo images with real-to-life details through excellent resolution, image rendering and color reproduction. With its stunningly small compact profile, the LUMIX GF3 boasts high-speed, precise Contrast AF system and quick response times. The LUMIX GF3 is also capable of 1920 x 1080 Full High Definition video in the AVCHD format.

The LUMIX GF3X will be available in a black body and black lens or a silver body and silver lens kits options in October 2011 for a suggested retail price (SRP) of $749.99. The new LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./ POWER O.I.S. (H-PS14042) lens will also be available separately for an SRP of $399.99 and will be compatible the Panasonic LUMIX G Series. For more information about Panasonic LUMIX digital cameras, please visit www.panasonic.com/lumix.[/toggle]

[toggle title_open=”Collapse Press Release” title_closed=”Press Release” hide=”no” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]PANASONIC ANNOUNCES BRAND’S FIRST DIGITAL INTERCHANGEABLE POWER TELE-ZOOM LENS

Panasonic’s New Premium LUMIX G X VARIO PZ 45-175mm Lens Offers State-of-the-Art Design to Achieve Increased Functionality and Spectacular Image Quality

SECAUCUS, NJ (August 26, 2011) – Today, Panasonic announced the LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. (H-PS45175), the company’s first cutting-edge digital interchangeable lens with electric-powered zoom operation. This marks the launch of the company’s premium lens brand “X” which is compatible with the Panasonic LUMIX G Series and complies with the Micro Four Thirds™ system standard. This lens introduction accompanies another LUMIX X lens announced today, the LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./ POWER O.I.S.

The new LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. lens features superb image rendering for lifelike textures and crisp, edge-to-edge contrast. A unique Nano Surface Coating technology minimizes reflections at entire visual light range (380nm-780nm) for a dramatic reduction of ghosts and light flare, resulting in outstandingly clear picture quality.

Using a Multi-Actuator Floating Inner Focus System to control three lens groups separately the LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. achieves a reduction in both size and weight without compromising picture quality. Boasting outstanding compactness, the lens is approximately 90mm in length and 7.4oz in weight, resulting in ultra-high mobility.

Offering a versatile zoom range of 45-175mm the LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. allows distant subjects to be captured sharply at the tele-end. Also notable, the lens is extremely suitable for portrait and landscape shots, as its high contrast and resolution helps images shot at the wide end maintain exceptional quality, and the zoom lever allows for quick and stable zooming, even while shooting a moving object.

The new lens system features two Extra-low Dispersion (ED) lenses which suppress chromatic aberration and contribute to high descriptive performance across the entire zoom range 45-175mm. The POWER O.I.S. (Optical Image Stabilizer) integrated into the LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. makes it easy to shoot sharp images even in low-lit situations. With improved sensitivity of the gyro sensor, the new POWER O.I.S. also suppresses large, slow movements two times more effectively** while small, fast movements are compensated for by the conventional MEGA O.I.S.

LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. contains seven aperture blades to help produce an attractive smoothness in out-of-focus areas even while shooting at large aperture. Adopting an inner focus system driven by a stepping motor, the lens’ superior optical design supports Light Speed AF of approximately .15 seconds and fast aperture control results in a shortened shutter time lag of approximately 20% when compared to the LUMIX G VARIO 45-200mm/F4.0-5.6/MEGA O.I.S.

The Panasonic LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. (H-PS45175) will be available in black and silver starting September 2011 with a suggested retail price of $449.99. For more information about Panasonic LUMIX digital cameras and lenses, please visit www.panasonic.com/lumix.[/toggle]

August 27, 2011
Panasonic Announces the Lumix GF3 with 12.1 MP sensor, 1080i video (PR)
After the Panasonic GF1, came the GF2 and now its the GF3. The third in series of Micro four thirds cameras from Panasonic brings about little but design changes and a few minor improvements to the camera. The LUMIX GF3 is approximately 16.7% smaller and 16.2% lighter than its predecessor, the LUMIX GF2.

Key Features include

[ordered_list style=”lower-greek”]
1. 12.1 megapixel Sensor
2. Panasonic Image Processor
3. 1080i AVCHD video
4. 3-inch touchscreen
5. ISO range of 160 to 6400
6. Redesigned UI
7. NO Hot Shoe
8. Price $699 (Rs. 32,000)
[/ordered_list]

[toggle title_open=”CLOSE THE RELEASE” title_closed=”READ THE FULL PRESS RELEASE” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]PANASONIC UNVEILS THE LUMIX GF3, THE COMPANY’S SMALLEST AND LIGHTEST DIGITAL INTERCHANGELABLE LENS SYSTEM CAMERA WITH A BUILT-IN FLASH*

The LUMIX GF3 Body Weighs Just 7.83oz and Produces High-Quality Photos, Full-HD Video Recording Capabilities and Smart Touch-Screen Controls
SECAUCUS, NJ (June 13, 2011) – Panasonic today announces its latest compact system camera (CSC), the mirror-free Panasonic LUMIX DMC-GF3 is the company’s smallest and lightest digital interchangeable lens camera with a built-in flash*1, with its body size comparable to that of a smartphone and weighing just 7.83oz (body only), less than a standard 8oz cup of coffee. The Panasonic’s LUMIX GF3 realizes all the features desired from a traditional DSLR interchangeable lens camera, only it accomplishes them in an ultra-compact body that is lightweight and simple to master.

This remarkable reduction in size and weight is thanks to advancements in new mirror-free camera technology, and large DSLR format sensors that are more compatible with a new class of compact Micro Four Thirds (MFT) System lenses. This new class of Compact System Cameras offers a weight and compactness not seen in traditional DSLRs, yielding greater portability and creative control. The DMC-GF3’s image quality comes from a large DSLR-sized 12.1-megapixel sensor and newly advanced image processing technologies.

The LUMIX GF3 digital camera is based on the Micro Four Thirds standard of lenses, which includes Panasonic’s 3D lens, thus the LUMIX GF3 not only provides outstanding still photos, full-High Definition 1080/60i video, but is also capable of shooting 3D still photos.

The Panasonic LUMIX GF3 produces high-quality photos with true-to-life details, thanks to excellent resolution, image rendering and color reproduction; high-grade lens options; and extremely precise Auto Focus (AF). Plus, the LUMIX GF3 creates the right balance between resolution and noise reduction, thus producing life-like images with accurate auto exposure and white balance, creating rich colors. Taking a page from the renowned LUMIX GH2’s image quality, the LUMIX GF3 boasts full sized DSLR like Image quality thanks the same Venus Engine FHD image processor. The Venus Engine FHD image processor makes impressive low noise images from its 12.1-megapixel Live MOS sensor. Notably, images shot in low-lit situations at high ISO sensitivity setting, are stunningly clear with extremely sharp resolution. The image processor also excels in energy consumption by extending the battery life, despite its smaller size.

Thanks to a new mount, the LUMIX GF3 is approximately 16.7% smaller and 16.2% lighter than its predecessor, the LUMIX GF2. Despite its small size and unlike many CSC cameras in this class, the LUMIX GF3 still maintains a built-in flash and features a new pop-up mechanism that helps prevent the vignetting effect due to short distances between the flash unit and the interchangeable lens. With a newly-designed aluminum body that incorporates an ergonomic grip, and a well-designed control dial combined with a 3-inch touch enabled screen, the LUMIX GF3 is extremely intuitive and easy to use.

“The Panasonic GF3 compact system camera is extremely small and its newly-designed rounded body is quite attractive, which we expect to be popular among those users wanting to step-up from a point-and-shoot, yet who view traditional DSLRs as bulky and overly complex,” said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “While the size and weight of the GF3 has been greatly reduced, Panasonic does not compromise what is at the core of every LUMIX, which is exceptional photo and video quality with an easy-to-use interface.”

All models in Panasonic’s LUMIX G Series of digital cameras feature Contrast AF for their focus system, as opposed to phase-difference AF systems, used in traditional DSLRs, which is susceptible to a mechanical margin of focus errors at wide apertures. With a Contrast AF system, focusing is controlled by the image sensor so that mechanical margin of error is reduced to achieve precise focusing, thus boosting higher number of in focus shots, especially when shooting in low light with wide open lens aperture. As a result, when the LUMIX GF3 is used with Panasonic’s new wide aperture interchangeable lens, the LEICA DG SUMMILUX 25mm / F1.4 ASPH, also announced today, the performance of the Contrast AF system is optimally maximized.

The Panasonic LUMIX GF3 features a high-speed and extremely precise Contrast AF system that locks in approximately 0.18 seconds. Taking further advantage of Contrast AF, the LUMIX GF3 incorporates full-area focusing which makes it possible to set focus on any point in the field- of-view. The LUMIX GF3 also features Light Speed AF, an extremely fast AF which measures at approximately 0.1 seconds*2, which is achieved by reducing the detection time for focusing by doubling the sensors drive speed from 60 fps to 120 fps. With the combination of touch-control shooting, focusing on close up macro or still life objects is evermore quick and accurate thanks to the newly adopted Pinpoint AF that unlike a DSLR, offers near pixel level touch control focusing.

Manual control over focus is available in the DMC-GF3 and now features a quick 4x magnification feature. By simply touching the subject, that subject is then enlarged in a small window, allowing you to keep the rest of the image in view as a framing reference. Beyond 4x, that small window fills the monitor so even more control over focus fine-tuning can be achieved. This handy feature is available from both the MF (Manual Focus) Assist and AF + MF focus modes.

At the heart of the LUMIX GF3’s simplified functionality is a large 3.0-inch touch enabled LCD (460k- dot) that allows for intuitive touch control of menus and most shooting, focusing, playback and effects controls. Menus can be customized using simple drag-and-drop actions similar to those on some touch-enabled smartphones. This allows for a custom user interface, giving Quick Menu access to functions that can be tailored to any user’s expertise level. Users can also release the shutter using the touch-screen. Once locked onto a subject, the LUMIX GF3 tracks the subject with the AF Tracking feature and another touch allows the user to select the size of the AF area. In addition, Pinpoint AF function allows even more precise focus setting by further enlarging the focusing area. With increased customization, users can set the touch shutter and touch AF ON/OFF based on their preference. Touch-control also makes playback of photos and videos easy to flip through like pages in a book.

For those who miss the tactile feel of a traditional DSLR mode dial, the DMC-GF3 offers an innovative mode thumb wheel that quickly cycles though all available modes with visual feedback provided on the large 3” touch-enabled LCD.
The LUMIX GF3 records 1920 x 1080 full-HD video in the AVCHD format, which features almost twice the recording time in HD quality than the conventional Motion JPEG. A dedicated video record button on the top lets users instantly start recording video, without having to hassle with any menu settings. The LUMIX GF3 allows for Touch AF in video recording, enabling professional-like features, such as rack focusing. For instance, by touching the subject on the screen, the focus is shifted to the subject.

Contributing to its ease-of-use, the LUMIX GF3 features Panasonic’s acclaimed iA*3 (Intelligent Auto) mode – and the new advanced iA Plus mode – are automatically engaged once the iA button is pressed, helping to make shooting video and photos with the LUMIX GF3 extremely simple – even to users new to compact system cameras. Panasonic’s iA features include MEGA O.I.S. (included in several lenses), Intelligent ISO Control, and Intelligent Scene Selector, Face Detection, AF Tracking, Intelligent D-range Control and Intelligent Resolution. With the new iA Plus mode, the LUMIX GF3 easily enables commonly desired manual enhancements not available from standard camera auto modes such as peripheral defocusing around faces, exposure compensation, and color balance adjustments which are visually adjusted by moving an on screen slider with the user’s finger or the thumb wheel,.

The LUMIX GF3, like all CSCs in the Panasonic LUMIX G Series, is equipped with a highly-efficient Dust Reduction System. In some system cameras, if dust or other foreign matter gets inside the digital camera while the lenses are being changed, it’s possible that the debris could cling to the image sensor and show up as a spot in your photos. However, the Panasonic Dust Reduction System helps to eliminate this problem by placing a supersonic wave filter in front of the Live MOS sensor that vibrates vertically approximately 50,000 times per second – thus repelling dust and other particles from the LUMIX GF3’s sensor.

Two modes – Photo Style and Creative Control – let users at any skill level get creative with their photos. With Creative Control, the user can choose the most-frequently-used color modes (Expressive, Retro, High Key, Sepia, High Dynamic and newly added Miniature Effect*4 mode) with easy access. In Miniature Effect mode, the peripherals are defocused while saturation and contrast is emphasized so the photos look like a diorama. The Photo Style mode revitalizes the conventional film mode with settings in Standard, Vivid, Natural, Monochrome, Scenery, Portrait presets while enabling finer adjustment of contrast, sharpness, saturation and noise reduction.

The LUMIX GF3, like all the CSC in the LUMIX G Series of digital cameras, is compatible with other Micro Four Thirds lenses and the full sized Four Thirds System standard via an optional mount adaptor. Other accessories available to the LUMIX G Series include external flashes, PL and ND filters, leather cases, straps, and more. The Panasonic LUMIX GF3 will be available in black, white, red and brown bodies for a suggested retail prices of $699.99 with the 14mm lens kit system starting in July 2011, and $599.99 with the 14-42mm lens kit system starting in late August 2011; and. For more information on Panasonic LUMIX G Series compact system cameras, please visit www.panasonic.com/lumix.[/toggle]
June 14, 2011