Tag: Project Caesar

Micromax YU Announces the Name of its Next Smartphone

Since YU threw the decision ball to name its next device in the consumers’ court, the company generated a lot of fanfare across social media platforms. Over 1,00,000 entries made it to the first crowd-sourcing campaign #YUNameIt and out of those, one entry has been chosen as the moniker of the second YU smartphone. Recognized till date as Project Caesar, the phone will now be known as “Yuphoria”.

According to YU, “Yuphoria represents zeal, enthusiasm and passion which reflects what YU is committed to bringing to the consumers through innovating and reinventing technology.”

From more than 1,00,000 entries, the five submissions that reached the voting stage were Yuphoria, Yuknight, Yunicorn, Yunity, and Youth. Consumers’ votes favoured Yuphoria, which was then chosen as the identity for Project Caesar. As promised, five randomly selected lucky winners from the entries for Yuphoria will win the next YU smartphone. The company claims that participants have also won Amazon Gift Cards worth Rs. 1 lakh.

Recalling the scarce details we’ve heard about the device, Yuphoria will be equipped with a 64-bit processor along with 2GB of RAM and 16GB internal storage support. The handset will boast Cyanogen OS 12 based on Android Lollipop. The upcoming handset is also expected to cost higher than the first phone.

Micromax-owned subsidiary YU hasn’t disclosed the release date of its next device. Precise details will be made available at its launch. Keep checking back for more updates on Yu Yuphoria.

April 9, 2015
Yu Yureka Successor Might Not be as Affordable as the First Phone

Earlier we confirmed that Micromax Yu’s next smartphone, codenamed Project Caesar, will launch in April. Now, we’ve uncovered an important pricing detail about the Yureka successor. We have learnt that the next Yu device might not be as cheap as Yureka and will most likely cost higher than Yu’s present offering. This may be an unfortunate news for many, as Yu’s aggressive price point was considered a major reason for its success.

It is still unknown if the upcoming handset will see a slight price bump or will come with a hefty price tag, but one will need to pay extra bucks to own the currently-untitled ‘Yu 2’.

Meanwhile, recent disclosures reveal ‘Project Caesar’ will boast the Android Lollipop version of Cyanogen OS, making use of its exclusive partnership with Cyanogen. The company has made official some standard features that would be equipped onto the next device such as a 64-bit processor, 2GB of RAM, and 16GB onboard memory. Recently, the firm also announced the first ever crowdsourcing campaign #YUNameIt where users were invited to name their device.

The first Yu smartphone has managed to gather a large fan base among the customers. On the March 5 flash sale, 30,000 Yureka units swiped off in just 7 seconds. If the India-based smartphone maker continues to offer high specs at attractive rates, the company could have the chance to beat international companies in its homeground.

April 8, 2015
Micromax YU Invites its Followers to Help Them Name Their Next Device

We’ve known for a while that Micromax YU’s upcoming smartphone is in the pipeline. However very scarce details are known about the much-awaited device, which till date has been called ‘Project Caesar’. Now YU wants to give it a fixed name, and one which has been decided by its fans and followers.

The Indian smartphone brand announced the first ever crowdsourcing, where its devotees can suggest the company a name of the forthcoming Cyanogen-powered smartphone. The firm has announced a contest where the winner’s decided name will be the moniker of the next YU handset.

Interested users can submit their entries at all the social platforms of YUPLAYGOD with a caption ‘#YUNameIt’. The submissions should be made on or before April 2. Once the entries are closed, top 5 participants will make it to the voting stage, which will be held on March 3 and 4. The one with highest number of votes will be the chosen name for Project Caesar.

Not only this, YU will reward 5 randomly picked contributions with the next YU device. An additional number of them with receive Amazon Gift Cards worth Rs. 1 lakh.

Customers can submit their entries using the following links:

Click here or here to play.

April 1, 2015
Yu Teases Specifications of Project Caesar, Pits it Against Xiaomi Redmi 2

As the clock is ticking for the arrival time of Yu’s next smartphone ‘Project Caesar’, the Micromax subsidiary has released a promotional campaign to sustain the excitement of its potential customers. Yu is now teasing the forthcoming handset with a poster that gives away a few details about upcoming smartphone.

Looking at this image from Yu, one can make out that Project Caesar will be equipped with a 64-bit processor along with 2GB of RAM. Also, the on-board storage space on the device will be 16GB, as mentioned in the poster.

You will also notice that Yu has taken a dig at Xiaomi with the teaser. The home-grown company ridicules the specifications of the recently launched Redmi 2 and mocks Xiaomi with the caption “Read Mi Lips… The Future is Yu.”

Few days back, YU poked fun at Xiaomi with another poster that ridiculed Redmi phones for still running on KitKat OS. The company confirmed that its forthcoming device will feature Cyanogen OS 12 based on Android Lollipop.

Yu is slowly disseminating information about Project Caesar, but there’s still a lot to be known. The phone is confirmed to be launched in the month of April this year. Keep checking this space for more updates on Yu’s latest device.

March 25, 2015