iGyaan Network

Tag: Search Engine

  • Google To Pay Apple US $3 Billion to Remain Default Search Engine on iOS

    Google To Pay Apple US $3 Billion to Remain Default Search Engine on iOS

    A US-based research and brokerage firm, Bernstein has said that Google will pay Apple USD 3 billion to remain the default search engine on iOS devices. According to a note to investors, Google has increased the payment from $1 billion three years ago to $3 billion for 2017. Google’s licensing fee makes up a large bulk of Apple’s service business. In fact, this license fee from Google comprises about 5% of Apple’s total operations profit.

    Apple has stated that its services business is growing at a fast pace and that the profit from the services sector will help the company get listed in the Fortune 500 companies. An analyst from Bernstein also says that iOS devices also contribute 50% profit to Google’s mobile search revenues. This shows that Google will pay any amount to get unfettered access to all iOS devices. Thus, both the companies are dependent on each other for revenue. Since Google is earning a lot of profit from this arrangement, it has decided to increase the payment from $1 billion to $3 billion this year so that the license is not cancelled.

    Revenue of Services sector

    Apple has identified the services sector as an important source of profit, which a lot of investors believe is because of Apple Music and iTunes. But, a look at the revenue model shows that this licensing fee will become the largest revenue source in this sector. Mobile Ad revenue is central to Google’s revenue model and the growing importance of the mobile internet has now shifted the ad revenue focus from desktop to mobile devices. In fact, Google is expected to generate nearly $50 billion in revenue from mobile ads in CY 2017.

    Although lucrative, the mutually beneficial deal between Apple and Google may be numbered. According to some estimates, if Google can retain 80% of their iOS search volume, then it would be financially more viable for them to break off this deal with Apple.

     

  • Google Paid Apple $1Billion in 2014 to Keep Search Engine on iOS

    Google Paid Apple $1Billion in 2014 to Keep Search Engine on iOS

    Its no secret that Google and Apple, two massive rivals, have an agreement in place which enables the search engine to be the default search provider on the iOS platform, but what is emerging right now are details of this deal born out of convenience, and the numbers involved here are staggering!

    Google which makes 4 times more money from iOS users than it does from users of its own Android platform, holds the business from the Apple based devices very important to its core business, and as such it has gone to great extents to keep its search engine running on iOS devices worldwide.

    google-rankings

    According to details that have emerged in the midst of a high-profile Oracle vs Google battle in a San Fransico court,  Google has paid Apple $1 billion in 2014 as part of its ongoing deal to be the default search provider on iOS devices. The deal allows Apple’s to get a percentage of the revenue that the Google search engine generates through Apple devices. The numbers quoted for the revenue shares stands at 34%.

    This is not the first time rumors about how much Google pays Apple to be on the iPhone have surfaced on the Internet. For their part, the two companies have also never commented on it, and not to anyone’s surprise, Kristin Huguet, a spokeswoman for Apple, and Google spokesman Aaron Stein both declined to comment on the information disclosed in the court of law.

  • Here’s the 16 Year Old Who’s Challenging Google Search

    Here’s the 16 Year Old Who’s Challenging Google Search

    16 year old, Anmol Tukrel is an Indian-origin Canadian citizen who is now challenging the Google search engine. He has designed a personalised search engine that he claims is 47 percent more accurate than Google and is 21 percent more accurate, on an average.

    Anmol Tukrel

    This search engine was created as part of a project for the Google Science Fair, which is a global online competition open to students aged 13 to 18 years. He said that he took a few months and approximately 60 hours to code the engine. This is what he told Times of India:

    “I thought I would do something in the personalized search space. It was the most genius thing ever. But when I realised Google already does it, I tried taking it to the next level.”

    Tukrel’s development is also said to be the only computer with around 1GB of free storage space, a python-language development environment, a spreadsheet program and an access to Google and New York Times. Reports also suggest that, in order to test the accuracy of his search engine, he limited the search quest to this year’s articles from New York Times.

    This development is also said to take into account location or browsing history, but also tries to understand context and meaning.

    So, does India already have the next Google CEO in the making?

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