Tag: vaio

VAIO Unveils its First Smartphone With a 13MP Rear Camera

No longer a part of Sony, VAIO Corporation is aiming at the smartphone market. The Japanese manufacturer of personal computer is geared to launch its series of smartphone and has unveiled its first handset called the VAIO Phone. The new device is Android-based and falls in the mid-range smartphone category.

The device sports a 5-inch IPS display of 720p resolution. It is equipped with a 1.2 GHz quad-core (unknown) processor bundled with 2GB RAM for multi-tasking. The onboard storage space is adequate at 16GB, which can be expanded up to 64 GB via microSD slot. The device gets pepped up through the 2500 mAh battery at the back of the phone.

The camera specifications of VAIO Phone are pretty impressive. A 13MP rear camera along with 5MP front snapper sits on the phone. The device runs on Android 5.0 Lollipop.

SPECS	VAIO Phone
Display	5-inch IPS display, 720p resolution
Processor	1.2 GHz Quad-core processor
RAM	2 GB
Storage	16 GB
Expandable Upto	64 GB
Main Camera	13 MP
Front Camera	5 MP
Battery	2500 mAh
Operating System	Android 5.0 Lollipop

The VAIO Phone was announced through Japanese MVNO B-mobile today. It will land in Japan on Friday i.e. on March 13 for $420. The company hasn’t stated if the phone will launch in other countries or not.

March 12, 2015

Sony May Quit Smartphone and TV Segment in a Bid to Multiply Profits

The consumer electronics company Sony is not enjoying a good time it used to before. There’s a steep decline in company’s revenue in past few years and resultantly, Sony has decided to compensate the loss by focusing on camera sensors, entertainment and PlayStations entirely. The Japanese firm announced that it could shut down the audio and video business in order to boost 25-fold profit within three years.

Sony CEO and President Kazuo Hirai showcased an isolated picture the company’s future saying that it could exit smartphone and TV sector. He made a remark at the corporate strategy meeting –

The strategy starting from the next business year will be about generating profit and investing for growth.

As per Kazuo, Sony is not at all making money with their high-end smartphones and has been dragged back by Samsung, Apple and some cheaper Asian rivals.

Kazuo put forth the statistics of a profitable tomorrow saying that the spinoffs will raise the profits of the company by 500 billion yen ($4.2 billion) by the end of 2018, a massive leap from the 20 billion yen in previous forecasts. It’s yet not clear if Sony will not be dealing in the TV sector any more as the firm recently unveiled an Android-powered TV at CES 2015.

If Hirai is considering to cut out the smartphones and TVs division, Sony will be left out with three main businesses – Sony Pictures Entertainment; a major film studio in Hollywood, PlayStation; which has turned profitable for the company recently with its next-gen consoles; and the last one is the image sensors unit that is completely dependent on Apple for retailing camera sensors for its iPhones. The last one doesn’t seem to have long term dependency as Apple may anytime lose interest in Sony sensors and can move to other firms or decide to manufacture its own sensors. So the focus towards the PlayStation ecosystem is Sony’s best bet towards profitability.

The PlayStation business is Sony’s best bet towards profitability.

If Sony cuts off smartphone and TV business, it would probably be the end of Sony as a major and prominent electronics company. Meanwhile, the personal computer unit, VAIO, has already been sold out and if Sony Pictures is still reeling from the massive hacking attacks of last year. These are trying times for the Japanese electronics company and might have to take some calls to prevent following the path of Nokia.

February 19, 2015
IFA: Sony announces VAIO L Series all-in-one PC (PR)
At IFA, Sony has taken wraps off its new all in one pc the VAIO L series. Specs on this desktop pc include
- 24-inch multitouch display
- Touch-sensitive bezel
- Second-gen Intel Core processors
- NVIDIA GeForce GT 540M graphics
- 8GB of RAM
- 1TB hard drive
- Blu-ray / DVD burner
- 3D-capable
- Starts selling in Europe in October
There is no price information yet, Sony India claims that the Touchscreen Vaio L will be available in India in Oct-Nov.

[toggle title_open=”PRESS RELEASE” title_closed=”PRESS RELEASE” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]Explore your 3D world with new VAIO L Series 31 August 2011

61cm (24″) all-in-one 3D touchscreen multimedia PC

Slim, space-saving all-in-one PC with large multi-touch 3D screen
61cm (24″) Full HD VAIO Display Plus with LED backlight brings entertainment to life in 3D
Convert 2D movies and videos to 3D at the touch of a button
First all-in-one PC with 3D HDMI® input to enjoy 3D PlayStation®3 games
Create 3D artworks with easy-to-use Family Paint 3D software
Now the whole family can watch and create thrilling 3D content with the new VAIO L series 3D multimedia PC from Sony.

Slip on the supplied pair of re-chargeable active shutter glasses – the same as used with latest BRAVIA® 3D TV models. Then let VAIO immerse you in a fast-growing world of 3D movies, games, videos and panoramic photos.

With its slim, space-saving looks, VAIO L Series 3D makes an elegant addition in any living space. Its stunning design is accented by a 61cm (24″) Full HD VAIO Display Plus screen with LED backlight. This super-size display brings all your movies, photos, music and games vividly to life with superb clarity and contrast, whether you’re watching in 2D or 3D.

Explore your media collection using the generously sized multi-touch LCD screen. Scroll through files, flick between web pages, zoom and rotate images with intuitive fingertip gestures… and no mouse or menus needed. The screen is framed by a touch sensitive ‘Edge Access’ bezel that gives mouse-free access to key functions. The bezel also houses an embedded 3D transmitter: just slip on your active shutter glasses and enjoy the show in 3D, with no extra hardware needed.

New VAIO L Series 3D offers more ways to enjoy your favourite entertainment. ‘Native’ supported 3D content includes movies on Blu-ray Disc™, games and videos. You can also enjoy 3D panoramic still images captured with Cyber-shot™ digital cameras and ? DSLR digital cameras by Sony. There’s also a dedicated button on the bezel that instantly converts 2D content like Blu-ray Disc movies to simulated 3D at a single touch.

With the latest generation of speedy Intel® Core™ processors inside, this all-in-one VAIO provides the power you need to manage today’s media collections. Latest graphics by NVIDIA® assure an even more satisfying HD video experience with the new generation of PC games designed for multi-core processors.

Depending on configuration, the integrated Blu-ray Disc writer lets you create, edit and store Full HD content with up to 50GB of storage on a single Blu-ray Disc. And whether you’re playing games or watching HD movies in 3D, S-Force Front Surround 3D complements your HD entertainment experience with powerful, ultra-realistic audio.

The integrated HD web camera powered by ‘Exmor’ technology delivers a crisp, clear High Definition image. It’s ideal for more realistic, satisfying web chats and video calls.

Touching the handily-placed WEB button gets you powered up and online in seconds. There’s also an ASSIST button that launches VAIO Care software, troubleshooting problems and keeping your VAIO in top condition.

An HDMI® output connects VAIO L Series to any HD Ready television to watch video, photos, graphics and games on your TV screen. It’s also the first all-in-one PC with a 3D HDMI input, allowing this VAIO to display 3D video from a connected PlayStation®3. You’ll enjoy a superb view of PlayStation®3 games and other connected HD sources – even when the PC’s not booted up.

VAIO L Series adds yet another new dimension to your 3D world. It’s easy to create colourful 3D artworks with supplied Family Paint 3D software. Select from a choice of backgrounds, then build your masterpiece on the large touchscreen with a wide range of sketch, paint, stamp and text tools. Adjust the depth of up to five separate picture layers, and enjoy the spectacular results in 3D. It’s a great way for all the family to have fun making their own 3D content.

The all-in-one 61cm (24″) VAIO L Series 3D multimedia PC by Sony is available in Europe from October 2011, depending on country.[/toggle]
September 1, 2011
Sony to Double VAIO Sales in 2011 (PR)
Sony plans to double its VAIO laptop sales this year. With over 62 models in 4 different series, the company may just achieve its targets. Read the Press Release to find out how.

[toggle title_open=”Collapse Press Release” title_closed=”Expand Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]

Sony India today announced its strategy to double VAIO sales in India by selling 5 lakh laptop units in FY11. VAIO is already the fastest growing laptop brand in India (according to IDC report 2010) with more than 100% growth and the new product line-up will ensure that it becomes even more closer to the Indian audience. VAIO S, C, E & Y series are tailor-made to suit the diverse lifestyle of the customers, so there is a laptop for everyone, be it a business executive, style conscious youth, students or even PC beginners.

Mr. Masaru Tamagawa, Managing Director, Sony India, said, “VAIO contributes 20% to the total sales revenue of Sony India and hence a very important part of our business. This year, our objective is to ensure that we offer a VAIO to meet the lifestyle requirements of every customer. We have an exciting product line-up of 62 models, a robust distribution network of 1500 outlets and heavy marketing investment of Rs. 50 crore to reach our business target of 5 lakh units in FY11. Talking about the new brand campaign, he said, “‘More Colour.More Style’ campaign is all about making a lifestyle statement and with Ms. Kareena Kapoor as the face of this campaign, we hope it will resonate well with our customers.”

Sony offers an extensive VAIO line-up that is aimed at different consumer segments with varied lifestyle requirements ranging from business class to college goers to even casual PC users. The price, features and the captivating colours compliments the product ensemble and lends unique beauty to the product offering. Details for each series are as follows:
- VAIO S: VAIO S is a perfectly balanced mobile PC with a premium design. Its slim and full-flat body allows you to carry it wherever you go. The long battery life makes it perfect for that business meeting and outdoor use. Available in 5 captivating colours, it is available at a price range of Rs. 47,990 to Rs.1,29,900.
- VAIO C: VAIO C is inspired by high fashion. It is made up of light-emitting material which adds to the visual impact of the vivid colour, rendering it an absolutely unique look. The Full HD screen and high-performance graphics makes playing games and watching movies a totally delightful experience. Available in 6 vibrant hues, it is priced from Rs. 54,990 to Rs. 69,990
- VAIO E: VAIO E, optimized for daily use, perfectly meets daily task demands such as checking emails, web browsing, listening to music, or organizing photos. With a wide selection of processors and colours, it fits right into a variety of usage scenes and styles. Featuring a unique truss pattern, it is targeted towards students and young working professionals. Available in 4 colours, it starts at a price of Rs. 27,990.
- VAIO Y: The key attraction of this series is the basic versatility of the product, that suits anyone and everyone making it a perfect gadget for casual users and beginners. Available in 4 colours, it starts at Rs. 24,990, making it extremely easy on the pocket.
The total product line-up, having 62 models, is available in 16 captivating colours to ensure that customers across a variety of segments have a personalized notebook that matches their idea of style.

To ensure that this comprehensive product line-up reaches the masses across India, Sony has a very aggressive expansion plan in place. The distribution network would see an increase of about 700 outlets, raising the count to 1500 in FY11 from 800 in the previous year. The company would also open 30 exclusive VAIO Flagship stores in FY11 taking the total number to 50 as a dedicated VAIO channel.

Sony will launch ‘More Colours.More Style’ VAIO brand campaign featuring its popular Brand Ambassador, Ms. Kareena Kapoor. Thrilled about the new campaign, Kareena Kapoor said, “I am very glad to be associated yet again with Sony VAIO for the ‘More Colour. More Style’ campaign. VAIO is different, vibrant and ultra stylish and makes for a perfect lifestyle statement, and this message is reinforced in the new brand campaign. The essence of this campaign is ‘Uniqueness’, so there is VAIO to suit every style and speak every mood.”

The brand campaign would be supported with extensive Above-the-line and Below-the-line activities, including print and television commercial, Web, PR, cinema and shop-front, for which the company has lined up an investment of Rs. 50 crore.

Sony has a very favorable record of Kareena led VAIO campaigns. VAIO sales doubled during the VAIO X ‘Size Zero’ campaign & VAIO E ‘Go Vivid’ campaign which were launched in Nov-Dec 2009 & July-Aug 2010 respectively.

Business facts summary:
- In FY10, Sony sold 2.5 lakh notebooks which is expected to go up to 5 lakh notebooks by FY11. The consumer notebook market in India stood at 17 lakhs units in FY10 and is expected to increase to 25 lakhs units by FY11
- For VAIO category, Sony has earmarked a budget of Rs. 50 crore towards marketing activities in FY11. Out of this, Rs. 25 crore has been allocated to ‘More Colour.More Style’ campaign.
- In FY10, Sony achieved a market share of 15%, the company targets 20% share by FY11.
- Expansion of channel network to 1,500 counters by FY11 across 200 cities up from 800 sales counters in FY10. VAIO Flagship stores to increase to 50 counters by FY11, an increase of 30 counters from 20 in FY10.
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July 13, 2011
Sony announces VAIO SA series ultraportable (PR)
Sony has just announced the new SA series 13.3-inch ultraportable Laptops.
- Magnesium-and-alloy chassis
- 0.95 inches thick
- AMD Radeon HD 6630 graphics and 1GB of video memory
- 1600 x 900 resolution
- 500GB hard drive
- fingerprint reader
- Blu-ray drive
Price ranges Between US$ 999 – $1699

(approx 44,000 – 85,000 INR)

PRESS RELEASE

SONY BRINGS MORE POWER TO GO WITH NEW S SERIES LAPTOP

Optional Sheet Battery Doubles Battery Life Up to 15 Hours

SAN DIEGO, May 25, 2011 – Sony’s newest S Series VAIO® laptop combines for the first time portability, performance and power in a thinner, lighter design perfect for everyone from students to business travelers.

The new S Series continues Sony’s efforts to offer users more personalized options and flexibility that fits their lifestyle. Select S Series models sport elegant design in burnished brown, jet black or platinum silver with magnesium and aluminum materials, and incorporate a built-in lithium polymer battery that when coupled with the advanced large-capacity optional sheet battery, can stay mobile and unplugged for up to 15 hours with solid state drive configurations. Intelligent charging enables you to charge the optional sheet battery separately and attach it to the system without shutting down for maximum flexibility.

“Users these days want a laptop that will last for hours without charging, is small and light enough to carry around with you but doesn’t sacrifice any of the performance and power that you’d find in a full-sized PC,” said Mike Lucas, senior vice president of Networked Technology and Services Division at Sony Electronics. “You can fly nonstop from Los Angeles to Tokyo or attend a full day of classes on just one charge with this S Series laptop when combined with the optional sheet battery.”

This 13.3-inch S Series is packed with powerful performance-all in a thin 0.95-inch profile that only weighs 3.8-pounds with the standard battery. Incorporating all the mobility of VAIO laptops, this new model delivers impressive portability and performance with the available second generation Intel® Core™ i7 processor. Coupled with Hybrid Graphics as well as dual channel solid state drive options (select models), the S Series laptop is truly top of the line.

Ultra Mobility and Performance

Performance is top priority with the second generation Intel Core i7 processor that delivers even more performance automatically when you need it. With Intel Turbo Boost Technology 2.0, the processors increase speed automatically delivering the performance needed for multitasking.

AMD Radeon™ HD 6630 1GB Hybrid Graphics card (select models) with 1GB VRAM gives a premium visual quality and intense HD performance without placing huge demands on the CPU. Plus, it offers a performance boost to your day-to-day processor functions for a faster, more optimized overall computing experience.

For maximum performance and ample storage, select models feature dual channel solid state drive with RAID 0 technology.

The S Series laptop comes with one-touch VAIO, ASSIST and WEB buttons, for launching Media Gallery™ software, VAIO Care™ software and access to the web without full boot-up into Windows®, all with a touch of a button.

The new S Series models offer a built-in web camera powered by an Exmor™ sensor that allows for great low-light performance. With exceptional picture quality, the 13.3-inch (1600×900) widescreen display includes an LED backlit keyboard, illuminating the lettering for typing in low-light situations. And with the built-in microphone you can video message with family, friends and coworkers. Face tracking technology allows the camera to automatically adjust focus and follow you as you move around while video chatting.

Packed with Multimedia

Sony knows entertainment is always at the forefront and the VAIO S Series delivers. Whether you’re watching a stunning Blu-ray Disc™ movie (select models) or enjoying video captured from your compatible camcorder. The versatile Blu-ray Disc drive on the VAIO S Series laptop (select models) combines the power of HD video playback with the convenience and utility of DVD and CD read/write functionalities. Providing the best picture and the best sound with stunning clarity, Blu-ray Disc technology is the ultimate way to enjoy your entertainment.

With Intel® Wireless Display 2.0, you can sit back and experience your favorite videos, photos and music on your TV. Stop crowding around a laptop screen and view and share content from your hard drive, home network or the internet wirelessly on your HDTV utilizing the adapter (sold separately; restrictions apply).

Pricing and Availability

The VAIO S Series laptops are available for pre-sale today at www.sonystyle.com/sseries starting at about $1,350, and the optional sheet battery at about $150.

Additionally, Sony added two new colors to its existing S Series line. The new pink and blue S Series models will available at www.sonystyle.com/sseries starting in June.
May 26, 2011
Sony Vaio S revision Launched in India, Brings Sandy Bridge goodness among others
Sony today in India launched the New Vaio S Series Laptops. These laptops were announced back in Feb 2011, and as promised have been launched in India end of MarchThese laptops carry a new structured design along with the latest in tech specs. The Design of the new Vaio S changes from a rounded to a flat type design, following a minimal yet gadget look of 2011.
- 13.3” screen
- 1.71kg
- 23.9mm thin
- 2nd generation Intel Core i7 and i5 Processors
- AMD HD 6630M GPU
- 1GB of RAM
- 6 hours of battery life
- 1366 x 768 resolution
- VPCSB19GG: Rs. 1,09,900
- VPCSB18GG: Rs. 69,990
- VPCSB17GG: Rs. 62,990
- VPCSB16FG: Rs. 56,990
All the Above models are available now.
March 30, 2011
Sony VAIO S updated with Core i5-2410M CPU and Radeon HD 6470M graphics

Sony has just refreshed its Vaio S line with newer processors and graphics modules.

Read the full specs below followed by the official press release.

London, 22nd February 2011

Power in Motion: boost your productivity with new VAIO S Series

Slim, stylish 13″ notebook PC by Sony packs greater stamina with less to carry

* Thin and light with elegant new ‘full flat’ design for enhanced mobility and superior robustness
* Work and play longer with new smart battery concept
* 13.3″ VAIO Display Plus
* Dynamic Hybrid Graphic System for balanced stamina and performance
* Fast Boot and quick web access for increased productivity
* Backlit keyboard and ambient light sensor
* VAIO “everywair” 3G WWAN (selected models)

Power, design and mobility come together beautifully with the new VAIO® S Series of 13.3″ slim notebook PCs from Sony.

The slim, light VAIO S Series features a stylish new ‘full flat’ design that’s crafted in magnesium with a wide aluminium palmrest for strength, lightness, usability and looks. There’s also a cleverly concealed hinge mechanism that doesn’t distract your view of what’s on screen. Overall thickness shrinks to less than 24mm, while weight is a travel-friendly 1.75kg (approx.).

The VAIO S Series introduces a smart new battery concept that lets you keep working day and night without a pause. The internal lithium polymer battery provides power for up to 7 hours of on-the-go computing (in Stamina mode). It’s partnered by a second thin, flat optional lithium polymer extended battery that can be charged separately from the PC and added without removing the internal battery. The second battery attaches without having to switch off the PC, boosting stamina to up to 14 hours if you’re far from mains power.

Dynamic Hybrid Graphic System switches seamlessly between the integrated GPU and high-performance AMD Radeon™ HD 6000 Series card (with either 512MB or 1GB VRAM), according to the task at hand. Whether you’re watching processor-intensive HD videos or just simply note-taking, you’ll always enjoy the optimum balance between performance and battery stamina.

The 13.3″ VAIO Display Plus screen brings all your documents to life with excellent brightness, colour contrast, clarity and detail. The LCD’s advanced low-reflection coating allows easy viewing in any lighting conditions, offering the optimum balance of suppressing reflections while maintaining clear images. With a resolution of 1366×768, the real wide aspect ratio display is perfectly proportioned for browsing dual web pages side by side.

The backlit isolation keyboard allows comfortable typing by day or night. There’s also an ambient light sensor that automatically dims brightness of the high-quality VAIO Display to conserve power when the lights are low.

The VAIO S Series is designed with day-to-day productivity firmly in mind. Fast Boot gets you up and running 50% faster than a conventional notebook when loading Genuine Windows® 7. It’s a valuable time-saver if you’re on a deadline or rushing for the airport. There’s also a conveniently-placed WEB button that powers up your PC for Internet access in seconds. It’s ideal for checking any last-minute e-mails while sitting in a café or departure lounge.

Available on selected models, embedded VAIO “everywair” 3G WWAN lets you connect on the move via your mobile broadband operator at up to 7.2Mbps.

Co-ordinated accessories include the BPSC24 external battery that’s supplied with its own charging adapter. There’s also a new flat-design port replicator that can dock with the VAIO S, allowing you to work while the attached BPSC24 battery charges.

The new VAIO S Series slim, ultra-mobile notebook PCs are available from the end of March 2011.

February 23, 2011
Sony Vaio SA SB , show up in online catalogues- 13 inch screen + optional ssd
Sony is all set to drop a new range of Laptops this year, The SA and SB , earlier concepts from the Japanese powerhouse. Specs include for the SA.
- i7-2620M Intel Processor
- 4GB of DDR3 RAM
- 128GB of SSD storage
- AMD Radeon HD 6630M graphics
- 1600 x 900 resolution on a 13.3-inch screen
- $2500 or 1,25,000 in INR
The Sb laptops on the other hand are built around i% chipsets. so may be potentially much cheaper, in comparison the the above SA model.

Source Notebook Review forums
January 26, 2011