It’s lonely at the top, or so Lamborghini would like us all to believe. In conclusion to Lamborghini’s 50th year celebrations, the Italian manufacturer unveiled the Egoista concept, which literally translates to “selfish” in Italian. Why is it named so? Well, because it only has one seat, that’s why.
The Egoista is very futuristically designed with one seat in the middle of the cockpit and is inspired by an Apache helicopter. Reports suggest that the extremely lightweight car is made entirely out of carbon fibre and the cockpit canopy may be removed to save weight. Power comes from a 5.2-litre V10 engine.
Designer Walter De Silva had this to say about the car, translated from Italian:
This is a car made for a single person, to have fun and to express their own personality. It is designed for people who want the most extreme and most special things in the world. This car represents extremes of hedonism; it is a car without compromise. In a word, it is selfish.
Some of the 350 Lamborghinis gathered at Sant’Agata Bolognese as part of the celebrations
The Egoista was revealed by brand boss Stephan Winkelmann at a dinner held to mark the end of the week-long drive by 350 Lamborghinis through Italy, organised in celebration of the marque’s 50th birthday. Another dramatic announcement was made at the ceremony, about the Lamborghini Urus SUV Concept going into production in 2017.
Lamborghini Urus Concept
At the Geneva Motor Show earlier this year, the truly extreme Lamborghini Veneno was revealed as an initial part of the firm’s 50th anniversary celebrations. Three examples of the 740bhp, 221mph road-going racer were sold for around £2 million each.
Lamborghini is 50 years old this year, and is launching a couple of new models as part of the birthday celebrations. Aside from the radically designed Veneno, new versions of the Gallardo and the Aventador are on their way. Both will also be on display at the ongoing Shanghai Motor Show.
The Aventador LP 720-4 50° Anniversario, squeezes about 20 extra bhp from the 6.2-litre V12 engine of the base Aventador courtesy of different engine tuning. Apart from this, aggressive aerodynamic changes can be seen with an extended front splitter and a much larger rear diffuser (2009 Murcielago SV, anyone?). Lamborghini claims these aero changes have made it 50% more aerodynamic than the base LP 700-4 Aventador. It comes with the same wheels as the Aventador Roadster, 20″ in the front, 21″ in the back, all in glossy black.
The colour on the Aventador LP 720-4 50° Anniversario is inspired by the Lamborghini Miura; Lamborghini says yellow has been its most successful colour. Standard is a two-tone paint job with a bright yellow Giallo Maggio covering most of the car, and lower body panels painted matte black. However customers can have their car in any colour they want, courtesy of Lamborghini’s extensive personalisation programme.
The base Aventador LP 700-4 was launched in 2011 and a convertible roadster went on sale earlier this year. The Aventador is a mid-engine, all wheel drive supercar with a single clutch 7-speed semi-automatic transmission. It can hit a top speed of 217 mph (349 kmph) and can go from 0-100 kmph in 2.9 seconds.
Back in the 50s, there lived a man in Italy, who had a very successful tractor business. His name was Ferruccio Lamborghini, and like any other wealthy Italian industrialist, he had a penchant for fast, expensive cars. The proud owner of a vast and stunning collection including a Mercedes Benz 300 SL and a Jaguar E-Type, he decided to gift himself the legendary Ferrari 250 GT. He liked it a lot but was also disappointed with the lack of refinement. Repeated trips to Maranello for maintenance added to his annoyance. Legend has it, that he was so frustrated with the gearbox in his 250 GT that he went to visit Enzo Ferrari personally to discuss the matter. In reply, the proud Modenan dismissed him, telling him to stick to tractors and to let him build the sports cars. At this point, he decided that there was nothing Ferrari could do which he couldn’t do better, and so began the tale of Automobili Lamborghini.
Today, Lamborghini is famous globally for producing some of the world’s fastest cars, very easy on the eyes and very heavy on the wallet. The current flagship model, the Aventador has quickly become one of the most desired cars in the world. A spectacle to see and a dream to drive, it boasts a 6.5 L V12 engine producing a mammoth 690 BHP. It goes from 0 to 100km/h in 2.9 seconds and using its pushrod-actuated double wishbone suspension, it can manoeuvre any corner without so much as breaking a sweat. The Aventador is named after a valiant bull, keeping with the long-standing Lamborghini tradition of associating itself with bullfighting. Dripping with character and typical Italian flair, it reeks of the identity Ferruccio Lamborghini worked so hard to build, right from the beginning.
The Miura, popularly known as the first supercar ever made, was truly an engineering marvel when it arrived in 1966. It looked like nothing anyone had seen before, and went faster than was thought possible. At the same time, the clutch was too heavy, the ride was unbearably stiff and it was easier to turn an 18-wheeler. Driving it would surely cause a case of arthritis, but none of it mattered one bit. Time stood still when a Miura drove by.
The Lamborghini Miura
Much of the same followed when the Countach was launched in 1974. Featuring a striking and revolutionary design, the Countach was the first production car to feature ‘scissor doors’, which have since then become a trademark for all flagship Lamborghinis. It was again, extremely uncomfortable to drive, but became an instant icon because of its outrageous design.
The Diablo, launched in 1990, was the first Lambo capable of exceeding 200mph and was a humongous hit, not only for its head-turning looks, but for record-breaking performance as well. Automotive engineers, race car drivers and car designers were equally in awe of the machine, which was the fastest car in production at the time.
But despite the uproar over the Countach & the Diablo, Lamborghini had been suffering from financial troubles for almost half its existence. In 1998 Audi acquired Lamborghini, and soon followed the asphalt hugging Murcielago. The ‘baby Lambo’ called the Gallardo was also launched soon after, and the two along with responsible management by Audi phenomenally turned the manufacturer’s fortunes, slowly achieving unprecedented sales figures.
The Murcielago with its big V12 engine was still plagued with the typical handling issues of all the big Lambos which came before it, but stayed true to their extraterrestrial performance figures, reaching a top speed of 340km/h. Calling it understated would be a bit of a stretch, with its low, wide stance and aerodynamically designed body. However, it seemed to lack the madness of the Countach and the Diablo. Much more refined, and engineered, it was a lot more civilised than its ancestors.
Rear, left to right: Miura, Countach Front, left to right: Murcielago, Aventador, Diablo
And then, there was one. In early March 2013, Lamborghini unveiled the Veneno, a limited edition hypercar which looks like Megatron on steroids. A grand total of 3 Venenos were produced for sale as part of the 50th year celebrations at Lamborghini, and all were sold by invitation for a jaw-dropping $ 4.6 million before the buyers had even seen the car.
The Lamborghini Veneno
Fanaticism of this sort comes as no surprise when you take a look at some of the other recent show cars, the fighter jet inspired Reventon & the lightest Lambo ever, the Sesto Elemento. Literally translating to ‘poison’, the 740 BHP Veneno has brought back the era of the poster car, and will surely grace the bedroom walls of 14 year old boys for years to come.
